A thousand small packs, a credit register, and a salesman who says the scheme ends today. Verity keeps the count.

1. 01Stock

   Hundreds of small packs, and nobody knows the true count

   What it looks like

   Kajal in six brands, nail polish in forty shades, face washes in three sizes. The stock book was last updated in the summer. A customer asks for a shade and the helper says "finished" while it sits in the back drawer.

   What it costs you

   Every wrong "finished" is a lost sale, and every over-order ties up cash. On items priced between ₹50 and ₹300, the total value of lost small sales is large and invisible.

   How Verity fixes it

   Every item has a record with brand, size, cost, price and location (counter, back room). Stock moves with each bill and each receipt, and a short rotating count each week keeps the numbers honest.

   See the screen
2. 02Stock

   Packs near their date are found by accident

   What it looks like

   A lot of face wash from March shows a use-before date two months away. It sits in a carton below newer stock. A customer returns one with the date visible, and now you check the carton and find twenty more.

   What it costs you

   A pack past its date means a refund, a complaint and, if it happens often, a visit from an inspector. Stock marked down in time recovers cost. Stock that is found late is written off.

   How Verity fixes it

   Each receipt records the batch and use-before month. Verity lists batches by date, shows what to push first and flags those inside your warning window. The markdown or return to the distributor that you choose is recorded.

   See the screen
3. 03Suppliers

   A cheap lot from an unknown supplier may be fake or relabelled

   What it looks like

   A seller offers a famous brand's creams at 40% below the distributor's rate and asks for cash. The pack looks right. In Delhi NCR, an investigation reported in June 2026 describes expired cosmetics having their original details erased and new stickers with false dates applied.

   What it costs you

   Selling a fake or relabelled product hurts the customer, and the shop is the face of it. Reports of a ₹1.20 crore seizure in Bareilly in April 2025 show the same pattern with cosmetics and medicated soaps.

   How Verity fixes it

   Every receipt is recorded with supplier, invoice number, batch and date. If a batch is questioned, Verity shows which supplier supplied it, where it is on the shelf and which customers bought it, so the rest can be pulled.

   See the screen
4. 04Money

   Parlours and salons buy on credit and pay when they remember

   What it looks like

   Six parlours take products every week, and the ledger has a line for each. One owes ₹38,000 since August. Another pays in lumps. The shop boy cannot remember who paid last week, and the owner is embarrassed to ask.

   What it costs you

   Example arithmetic: ten parlours each owing ₹25,000 is ₹2.5 lakh of your stock money in other people's hands, with no interest and a risk of not getting it back.

   How Verity fixes it

   Each trade customer has a credit limit, outstanding balance and age of dues. Verity lists overdue accounts and holds new credit sales above the limit for your decision. Payments are recorded against the account, so the statement is always right.

   See the screen
5. 05Money

   Regular families have a khata too, and it grows quietly

   What it looks like

   A family in the lane takes bindis, creams and hair oil on account, "I will pay at the end of the month". Some pay, some pay half, and a few drift. The ledger page is damaged by the time you check.

   What it costs you

   Small dues become big when added up, and chasing them costs goodwill. A page torn from the ledger is a loss with no trace.

   How Verity fixes it

   Each regular customer has an account with every item taken and every payment received. Verity shows who is overdue and by how much, and assigns the follow-up to whoever knows the family.

   See the screen
6. 06Suppliers

   Distributor schemes are promised across the counter and forgotten

   What it looks like

   The salesman says "buy 12, get 1 free" and "10% extra on this lot until the 20th". The scheme goes into the memory of whoever was at the counter. A month later the free pieces never arrived and nobody can prove the offer.

   What it costs you

   Example arithmetic: a free piece on every dozen of an item sold at ₹150 is about ₹12 per dozen, or ₹6,000 on 500 dozens. Across several brands, unclaimed benefits are a real sum.

   How Verity fixes it

   Each scheme is recorded with the product, terms, dates and the salesman's name. Verity counts qualifying purchases, shows what is due in free stock or credit and raises a task to claim before the scheme ends.

   See the screen
7. 07Suppliers

   Ordering happens when the salesman visits, not when stock runs low

   What it looks like

   The distributor's man comes on Tuesday. You order what you remember is low and what he suggests. Thursday the kajal is out, and it will not come until next Tuesday. Meanwhile three cartons of a slow cream arrived that you did not need.

   What it costs you

   Stock-outs on daily movers cost sales, and pushed slow stock costs cash. Both come from ordering without sell-through data.

   How Verity fixes it

   Each item has a sales rate, a reorder level and a supplier visit pattern. Verity prepares a suggested order before each visit, based on what is actually selling, with the days left on every line.

   See the screen
8. 08Customers

   The bridal and wedding season arrives with no plan

   What it looks like

   A makeup artist books bridal kits for four weddings in November and asks for a bulk rate. A family wants twelve bridal sets for a wedding in a fortnight. Karwa Chauth and Diwali bring their own surges. Each is handled on a phone call.

   What it costs you

   Bulk and bridal orders are the highest-value sales in the year. A missed order or a late kit is a lost customer and a lost recommendation to the next bride.

   How Verity fixes it

   Each bulk or bridal order is a record with items, quantities, date needed, advance and balance. Verity checks it against stock and distributor lead times, and flags the lines you need to order now.

   See the screen
9. 09Customers

   Makeup artists and bridal clients are not remembered between seasons

   What it looks like

   A makeup artist who bought ₹60,000 last wedding season does not hear from you this year, and goes to a shop that called. A bride's family who liked your service never receives a mention of a new range.

   What it costs you

   Repeat trade buyers are the most valuable customers a small shop has. Without records, you depend on them remembering you.

   How Verity fixes it

   Trade buyers and bulk customers have a record with past orders, preferences and best seasons. Verity lists those who bought last season and have not yet been in touch, with a follow-up task for the owner.

   See the screen
10. 10Delivery

    Home delivery runs on WhatsApp and the shop boy's memory

    What it looks like

    A customer messages for two creams and a kajal. The boy takes them on his bike with other orders. He collects cash, but the amount is not written down until evening. One order is forgotten altogether.

    What it costs you

    A forgotten delivery loses a regular customer. Cash held by a delivery person for a day is cash with no record.

    How Verity fixes it

    Each delivery is an order with items, address and payment mode. Verity builds the day's run, tracks which are done and shows cash collected per person against what is due.

    See the screen
11. 11Compliance

    Different tax rates and changing MRPs lead to billing errors

    What it looks like

    Hair oil, shampoo and talc are taxed at a lower rate since September 2025, while face creams and lip balms stay higher. New stock arrives with a different MRP from the older stock on the shelf, and the helper bills the old price.

    What it costs you

    Selling above the printed MRP is an offence, and billing a wrong tax rate causes problems for the accountant at filing time.

    How Verity fixes it

    Each item carries its tax category and each batch carries its own MRP. Verity shows the MRP of the batch being sold and the tax split on the day's sales, so the accountant's numbers are clean.

    See the screen
12. 12People

    Counter staff and shop boys: pilferage, absences and no way to see who sold what

    What it looks like

    Small items such as lipsticks, kajal and perfume testers are easy to take. The owner suspects shrinkage but cannot say when it began or who was on duty. One helper is irreplaceable because only she knows where things are.

    What it costs you

    Example arithmetic: 2% shrinkage on ₹50 lakh of sales is ₹1 lakh a year, and it grows unnoticed in a business with many small items.

    How Verity fixes it

    Shifts and attendance are recorded for each person, sales are tied to the person at the counter, and the weekly rotating count notes differences by shelf and shift. The pattern is visible without accusing anyone.

    See the screen
13. 13Customers

    Opened items come back and reactions are not recorded

    What it looks like

    A customer returns a hair colour that irritated her scalp. Another says the cream gave her a rash. The helper refunds both and puts the pack back on the shelf.

    What it costs you

    An opened product must not be resold, and a reaction is a safety matter. Without a record you cannot tell if the problem is one batch.

    How Verity fixes it

    Returns are recorded against the sale, batch and reason. A reaction is flagged on the batch, so if more come in, the batch is listed for withdrawal and the distributor is told.

    See the screen
14. 14Owner

    When you are away, the shop still sells but you cannot see anything

    What it looks like

    You are at a family wedding for three days. You call the shop at lunch and again in the evening. The sales figure is a verbal estimate, and you do not know what was sold on credit.

    What it costs you

    Owners who cannot step away work more hours than the business needs and make decisions without information.

    How Verity fixes it

    The Today screen shows sales, credit given, cash and UPI received and items running short, from the day's records. Approvals above your limits reach you, and a manager can run the shop with the same view.

    See the screen

Illustrative screens with sample data. Layouts, fields, names and terms are set up around how your cosmetics shop works.

1. Week 1

   Discovery and mapping

   What we do

   Spend a day at the shop and the godown. Watch a bill, a delivery, a credit sale and a distributor visit, and see how the ledger, scheme slips and stock list are kept now.

   What we need from you

   Two hours from you and an hour with your senior helper. Your credit ledger, distributor list and stock sheet.

   What you have at the end

   A written map of your range, suppliers, credit customers and delivery routes, and the ranked list of problems we start with.

2. Weeks 2 to 3

   Configuration

   What we do

   Set up your item list with batch and date fields, credit limits and terms, scheme records, reorder levels, delivery areas and the screens above in your own words.

   What we need from you

   Check the credit limits and reorder levels against how you really trade. Tell us where a rule is wrong.

   What you have at the end

   A working Verity holding your items, accounts, distributors and rules, ready for your data.

3. Weeks 3 to 4

   Migration and training

   What we do

   Bring in your ledger balances, item list with stock, open orders and supplier dues. Train counter staff and the delivery person with live bills, not slides.

   What we need from you

   Your ledger, stock sheet and scheme notes in whatever form they exist. Half an hour with each person.

   What you have at the end

   Your accounts and stock inside Verity, and staff who have used it on real sales.

4. After go-live

   Operations partnership

   What we do

   Stay on through the next wedding and festive season. Review near-date lists and overdue accounts with you, and adjust when you add a counter or a distributor.

   What we need from you

   A short monthly review of dues, dates and schemes.

   What you have at the end

   A system that keeps matching how the shop runs, with someone responsible for it.

• Owner

  What sold, who owes me and what is about to expire?

  Sales, credit given and overdue, near-date batches, schemes and shrinkage.

• Counter staff

  Do we have it, and at what price?

  Item records with MRP, location and stock, and their own sales.

• Buyer or manager

  What should I order and what is the scheme?

  Sales rate, reorder levels, suggested orders and open schemes.

• Delivery person

  What goes out and what do I collect?

  Own runs, items, addresses and cash expected.

• Accountant

  What came in and what is owed?

  Sales by tax category, parlour dues, distributor payables and scheme credits.