Verity for distributors

You carry the company’s stock, the retailer’s credit and the salesman’s cash. Verity keeps all three straight.

A distributor sits in the middle. The company pushes targets and schemes down, the retailers pay late, and your salesmen and vans move between the two every day. Verity puts routes, outstanding, schemes and claims in one place, so margin is not lost in the gaps between them.

Verity in one line

One system that knows every outlet on every beat, what each owes, which scheme was passed on, which claim is still pending with the company and where every van’s stock went.

See your distribution business in Verity See the 14 problems we solve

Free: we set up a working demo of your own business, on your own data, within 7 days. You pay only if your team decides to use it.

Your accounting software and the company’s portal stay. Verity holds the routes, dues, schemes and claims around them.

Verity / Distribution / Today

Depot: Pune East

Live

Sales yesterday

₹6.8 L

7 beats

Outstanding

₹1.4 Cr

1,180 outlets

Claims pending

₹9.6 L

23 over 60 days

Short-dated

₹2.1 L

expiring in 45 days

Beat visits completed against plan, this week

  • Beat 1, Imran94%
  • Beat 4, Sunil81%
  • Beat 6, Rafiq52%
  • Beat 7, Deepak43%
  • 4 orders held for creditOutlets over their limit, ₹1.2 lakh waitingDecide
  • 23 claims past 60 daysOldest: 14 weeks, damaged stockChase

Illustrative screen with sample figures. Yours is set up with your own routes, principals, dues and claims.

How it runs today

The margin is small, so the gaps between sheets matter.

A distributor often earns a single-digit or low double-digit margin on what passes through. That leaves little room for a retailer who pays in 50 days instead of 20, a scheme given to the shop but never claimed, or a pallet of damaged stock that the company has not yet credited.

The work is spread across many hands. The salesman takes orders on his beat. The van loader packs. The collection boy brings cash. The accountant records invoices. The company sends targets, schemes and claim formats on its own cycle. Each has a sheet or a book, and the distributor is the person who reads all of them.

The problem is not any one mistake. It is that the truth of the business only appears at month end, when a claim has aged past the window, the cash does not match the settlement, and the target is missed by a few lakh.

What most distributors run on

  • Company portal and claim formats
  • Accounting software or Tally
  • Salesman order book
  • Van load and return sheets
  • Excel of schemes and outstanding
  • Cash register

Each is used for its own job. The money leaks where they meet.

14 problems, one by one

Where a distribution business actually loses money.

These are the situations distributors describe most often. For each: what it looks like, what it costs, and what Verity does about it.

  1. 01Credit

    Retailer credit grows beat by beat

    What it looks like

    On Route 4, nine outlets are 40 to 70 days behind. The salesman keeps taking orders because the shop is a good account. The total for the beat is only seen when the accountant adds it up.

    What it costs you

    Example arithmetic: on a business doing ₹1 crore a month with an average 35 days of credit, about ₹1.2 crore is always out in the market. Each extra 10 days adds roughly ₹33 lakh to what you must fund.

    How Verity fixes it

    Outstanding is held per outlet, per beat and per salesman, aged in bands. An order from an outlet over its limit waits for your tap, with its oldest bill and last payment beside it.

    See the screen
  2. 02Credit

    Cash with the salesman does not reach the counter the same day

    What it looks like

    A salesman collects ₹38,000 across a beat. He deposits ₹31,000 and says the rest is “in the bike”. The evening settlement is done by memory and the difference is carried to tomorrow.

    What it costs you

    Cash held outside the books for days is a standing risk. Small gaps repeated over a month become a large figure that nobody can place.

    How Verity fixes it

    Each collection is recorded on the outlet against the bill it settles, with mode: cash, cheque or UPI. At the end of the day the settlement screen compares what the salesman recorded with what was handed in, per person.

    See the screen
  3. 03Schemes

    A scheme given to the retailer is never claimed from the company

    What it looks like

    The company runs “buy 12 cartons, get 1 free” for ten days. Retailers get the free cartons from your stock. When the scheme ends, nobody lists which outlets got what, and the claim form is half filled.

    What it costs you

    Every free carton that is not claimed is paid for by you. Distributors say scheme recovery is often disputed and delayed, which is the same as a loan to the company.

    How Verity fixes it

    A scheme is a record with a start, end, slab and product. Each invoice that earns it is tagged, so when it closes, the claim is already totalled by outlet and bill, ready for the claim form.

    See the screen
  4. 04Schemes

    Schemes change mid-month and the billing desk is the last to know

    What it looks like

    A new slab starts on the 12th. The salesmen are told on a WhatsApp group. Three invoices are billed on the old slab and the retailers want it corrected.

    What it costs you

    Credit notes issued later, retailer irritation, and a claim that does not match the invoice that supported it.

    How Verity fixes it

    Scheme rules sit in Verity with the dates they apply. The invoice record picks the live rule for that outlet and date, and a bill that did not earn a scheme it should have shows up in a weekly exception list.

    See the screen
  5. 05Claims

    Damage, expiry and return claims pending for months

    What it looks like

    Twelve cartons arrive broken. A claim is raised, photos are sent, and then nothing. Six months later the same batch is still open with the company, along with two expiry returns.

    What it costs you

    Distributors’ federations have described damage claims pending for over 15 months at one large company, and the stock value stays on your books until it is credited.

    How Verity fixes it

    A claim is a record with the batch, quantity, value, photos and dates. Each has an owner and a state: raised, acknowledged, approved, credited. Anything older than your window appears on the Today screen.

    See the screen
  6. 06Claims

    Credit notes from the company that do not match your books

    What it looks like

    The company sends a credit note for ₹68,000. Your records show claims worth ₹91,000 for that period. Nobody can say, without a full day of matching, which ones were paid.

    What it costs you

    Money you are owed sits unmatched, and disputes start from a pile of papers instead of a list.

    How Verity fixes it

    Credit notes from the principal are matched to the claims they settle. Anything unmatched, short-paid or older than your window is listed with amounts, so the reply to the company is a table.

    See the screen
  7. 07Targets

    Targets and stock pushed to you that the market does not need

    What it looks like

    The company wants a bigger primary order before month end to hit its numbers. You take it because the margin and incentive depend on it. The stock sits for ten weeks.

    What it costs you

    Cash locked in a godown, a higher chance of expiry, and no one to blame because the order was yours.

    How Verity fixes it

    Before you accept a primary order, Verity shows weekly secondary sales, stock in hand, goods in transit and days of cover for each item. You see what the order does to your cash and expiry risk before you say yes.

    See the screen
  8. 08Routes

    Beats are visited by habit, not by plan

    What it looks like

    A salesman skips a farther lane because it is a long walk. Twelve outlets there have not been visited for five weeks. Meanwhile, three shops near the depot are visited every day.

    What it costs you

    Missed outlets do not order, and the next distributor’s man does. A route that is never reviewed stays inefficient for years.

    How Verity fixes it

    Each outlet belongs to a beat with a visit day. Verity shows outlets not visited within their cycle, orders per call, and lines sold per outlet, so beats can be rebalanced on facts.

    See the screen
  9. 09Routes

    Van stock does not tally with van sales

    What it looks like

    A van leaves with 140 cartons. It returns with 22 unsold and ₹1.9 lakh in sales. The numbers should tie. Nobody checks until the monthly stock count shows a shortage.

    What it costs you

    Shortages are written off with a guess. If the cause is theft or poor billing, you never find out which.

    How Verity fixes it

    Each van load is an issue from the godown. Sales, returns and the closing load are recorded against the trip, and the difference is shown by van and by driver the same evening.

    See the screen
  10. 10Stock

    Short-dated stock found too late

    What it looks like

    A batch of biscuits with six weeks left sits behind newer cartons. The older stock is not billed first, and ends up as a return claim with a cost to you.

    What it costs you

    Expired goods are often only partly recovered from the company, and the rest comes out of your margin.

    How Verity fixes it

    Stock is held by batch and expiry date. Picking suggests the oldest batch first, and a weekly list shows lots expiring within your window with the outlets that last bought them.

    See the screen
  11. 11People

    A salesman leaves and takes the outlet knowledge with him

    What it looks like

    The man who handled 120 outlets resigns on the 30th. His order pattern, shop owners’ phone numbers and unpaid bills were in his book and his phone.

    What it costs you

    A beat that goes cold for a month. Distributors’ bodies cite high sales team attrition as an industry problem.

    How Verity fixes it

    Outlets, their history and dues belong to the business. A route is reassigned in one step, and the handover list shows each outlet with last order, usual items and money owed.

    See the screen
  12. 12People

    Incentives and expenses argued from memory

    What it looks like

    At month end, the salesmen’s target, achievement, daily allowance and fuel claims are totalled from notes. Two disagree. The accountant redoes one.

    What it costs you

    Hours of the accountant’s time and a salesman’s trust that goes down a notch.

    How Verity fixes it

    Visits, orders, collections and trips are on each salesman’s record. Verity builds the month’s statement from your slabs. He sees the same breakdown, so there is nothing to argue about.

    See the screen
  13. 13Principals

    No one knows which company actually makes you money

    What it looks like

    You distribute for six companies. Sales are highest for one, but its claims are slow and its margin thin. Another is smaller but pays on time. You decide on feel.

    What it costs you

    Capital and godown space go to the principals that look big, not the ones that earn.

    How Verity fixes it

    For every principal Verity shows margin, credit given, claims pending and stock held. You see return on money employed for each company before you renew or push a line.

    See the screen
  14. 14Owner

    The depot, the vans and the books are three different views

    What it looks like

    You open one file for outstanding, another for stock and a third for claims. By the time they agree, the day is over.

    What it costs you

    Decisions are delayed until the month closes, when it is too late to chase a claim or pause a credit.

    How Verity fixes it

    The Today screen shows the day’s sales by route, outstanding, claims waiting, stock cover and approvals. Every item has an owner and opens into the record.

    See the screen

The numbers behind it

The numbers behind the problem.

From published sources, with the source named under each figure. Your own numbers will differ, and showing you yours is the first thing Verity does.

  • 15+ months

    is how long distributors’ federation said damage claims had stayed unsettled with one large FMCG company in Maharashtra, in October 2025.

    Storyboard18, on AICPDF and Tata Consumer Products, 2025

  • ₹30 to 40 lakh

    of locked capital per state is the guide’s worked example for a brand selling ₹1 crore a month with 30-day distributor credit and a 15% scheme spend. It is an illustration, not survey data.

    Kirana Club, FMCG distribution guide, 2026

  • 20 to 30%

    of the sale price is often the total cost of distribution for smaller brands, once margin, credit losses, scheme funding and returns are counted.

    Kirana Club, FMCG distribution guide, 2026

  • ₹50,000

    is the general consignment value above which an e-way bill is needed for goods in transit, with intra-state limits that vary by state. Every van trip above it needs the right paper.

    Tally Solutions, e-way bill guide

The first figure is one federation’s statement about one company and may be disputed. The next two come from a trade community guide aimed at brands, and the last from a software vendor. They show where money gets stuck, not what your business will see.

What you will actually see

The screens a distributor would open every day.

Seven views, each for one job, set up in your own terms: beats, outlets, principals, vans and claims.

Screen 1 of 7

The owner’s morning view

Yesterday’s sales by route, outstanding, claims at risk and stock cover on one screen, with the items that need a decision listed below.

Fixes

  • 12 Incentives and expenses argued from memory
  • 14 The depot, the vans and the books are three different views

Verity / Distribution / Today

Depot: Pune East

Sales yesterday

₹6.8 L

7 beats

Outstanding

₹1.4 Cr

1,180 outlets

Claims pending

₹9.6 L

23 over 60 days

Short-dated

₹2.1 L

expiring in 45 days

Beat visits completed against plan, this week

  • Beat 1, Imran94%
  • Beat 4, Sunil81%
  • Beat 6, Rafiq52%
  • Beat 7, Deepak43%
  • 4 orders held for creditOutlets over their limit, ₹1.2 lakh waitingDecide
  • 23 claims past 60 daysOldest: 14 weeks, damaged stockChase

Screen 2 of 7

Beats covered, outlets missed and vans reconciled

Every beat with the outlets due, visits made, orders per call and what each van took out and brought back. A gap is shown by van and driver the same evening.

Fixes

  • 08 Beats are visited by habit, not by plan
  • 09 Van stock does not tally with van sales
  • 11 A salesman leaves and takes the outlet knowledge with him

Verity / Beats and vans

This week

BeatOutletsVisitedOrders / callVan gap
Beat 1, Kothrud1421340.720 cartons
Beat 4, Hadapsar118960.612 cartons
Beat 6, Wagholi131680.446 cartons
Beat 7, Katraj109470.391 carton

12 outlets in Wagholi have not been visited in 5 weeks. Last orders worth ₹46,000 a month.

Assign visit

Screen 3 of 7

Who owes what on each beat, and the next step

Outlets ordered by amount and age, with limit, last payment and the salesman responsible. A follow-up is a task, and the promise or result is written back.

Fixes

  • 01 Retailer credit grows beat by beat

Verity / Outlet dues

Outstanding by beat and age

OutletBeatOwedOldestNext step
Ganesh ProvisionBeat 4₹48,20052 daysVisit Tue
New Shree StoresBeat 6₹36,90071 daysHold billing
Patil KiranaBeat 1₹22,40018 daysOn track
Maruti GeneralBeat 7₹61,00064 daysOwner call

Beat 6 outstanding is ₹14.2 lakh. 9 outlets are past 60 days.

Open beat

Screen 4 of 7

What each salesman recorded against what he handed in

Every collection is logged against a bill with mode. The evening settlement compares the recorded amount with what reached the counter, per person.

Fixes

  • 02 Cash with the salesman does not reach the counter the same day

Verity / Daily settlement

Cash and receipts by salesman

SalesmanRecordedCash inUPI / chequeGap
Imran₹52,400₹31,000₹21,400₹0
Sunil₹38,000₹31,000₹5,000₹2,000
Rafiq₹27,600₹18,000₹6,100₹3,500

Rafiq’s cash is ₹3,500 short for the second day. Collections for Beat 6 not matched to bills.

Review

Screen 5 of 7

Every scheme earned and every claim followed to the credit note

Live schemes with the invoices that earned them, and claims moving from raised to credited. Anything past your window is at the top.

Fixes

  • 03 A scheme given to the retailer is never claimed from the company
  • 04 Schemes change mid-month and the billing desk is the last to know
  • 05 Damage, expiry and return claims pending for months

Verity / Schemes and claims

Principal claims board

Schemes closing2

  • Buy 12 get 1, biscuitsEnds 18 Oct · 214 invoices · ₹86,400Totalling
  • Slab discount, detergentEnds 25 Oct · 98 invoicesOpen

Claims in progress2

  • Damaged, 12 cartons, batch B221Raised 9 Jun · 18 weeksChase
  • Expiry return, 40 packsRaised 2 Sep · 6 weeksWaiting

Screen 6 of 7

Days of cover and expiry before you say yes to an order

Stock by item and batch with weekly secondary sales, days of cover and the date it expires. Picking suggests the oldest batch first.

Fixes

  • 07 Targets and stock pushed to you that the market does not need
  • 10 Short-dated stock found too late

Verity / Stock and cover

By batch and expiry

ItemIn stockSold / weekCoverExpiry
Biscuits 200 g, case64011041 daysBatch B221, 38 days left
Detergent 1 kg, case4209531 days5 months
Soap 100 g, case98012057 daysBatch S104, 52 days left
Tea 500 g, case2106025 days7 months

Brand B primary order of 600 cartons would raise cover from 41 to 66 days. ₹4.2 lakh expires within 90 days.

Review order

Screen 7 of 7

What each company really earns you

Margin, credit given, claims pending, stock held and target progress for every principal, side by side, with credit notes matched to claims.

Fixes

  • 06 Credit notes from the company that do not match your books
  • 13 No one knows which company actually makes you money

Verity / Principals

Company by company

PrincipalMarginStock heldClaims openTarget
Brand A, foods7.8%₹18.2 L₹1.1 L82%
Brand B, home care6.1%₹24.6 L₹4.8 L64%
Brand C, personal care8.4%₹9.3 L₹0.6 L91%
Brand D, beverages5.2%₹11.7 L₹3.1 L70%

Credit note of ₹68,000 from Brand B covers claims worth ₹91,000. ₹23,000 unmatched.

See claims

Illustrative screens with sample data. Layouts, fields, names and terms are set up around how your distribution business works.

An ordinary day

The same Thursday at the depot, before and after.

The work stays the same. The difference is that every call, carton and claim leaves a record, and the record does the chasing.

WhenTodayWith Verity
7:30 TodayVans are loaded from a handwritten sheet. The loader says the count is right. With VerityThe load is an issue from stock against each trip. The van and the driver are accountable for it.
10:00 TodayA shop on Beat 6, 70 days behind, orders more. The salesman agrees. With VerityThe order is held. You see the dues and the oldest bill and approve a smaller order.
1:00 TodayA scheme ends and the claim is a stack of invoices that someone must add by hand. With VerityThe claim is already totalled by outlet and bill. The accounts clerk checks and sends it.
4:00 TodayYou find out a damage claim from June is still open and the window may be gone. With VerityIt appeared on the Today screen at week eight with an owner and a next step.
7:00 TodayThe cash settlement is done by memory. A gap of a few thousand is carried over. With VerityEach salesman’s recorded collection is matched to what he handed in, before he leaves.
Month end TodayYou accept a bigger primary order to hit the target without seeing days of cover. With VerityYou see cover, expiry risk and cash impact first, and decide with the numbers.

How we work with you

We set it up with you, in four weeks, around your beats and your principals.

You do not get a login and a manual. We learn how your depot runs, build Verity around it, bring in your outlets and claims, then stay on until it settles.

  1. Week 1

    Discovery and mapping

    What we do
    Ride one beat with a salesman, sit through a van loading, and follow a scheme from the company circular to the claim. Map how credit, cash and claims are tracked today.
    What we need from you
    Two to three hours of your time, plus your accountant’s. Principal agreements, the outlet master, outstanding and open claims.
    What you have at the end
    A written map of your depot: principals and their terms, beats and vans, credit rules, and the leaks to fix first.

  2. Weeks 2 to 3

    Configuration

    What we do
    Set up principals, items and batches, beats and visit days, outlet credit limits, scheme rules, claim stages, salesman incentive slabs and van trips.
    What we need from you
    Check each principal’s scheme and claim rules with your accountant. Correct any rule we got wrong.
    What you have at the end
    A working Verity with your principals, beats and rules loaded, ready for your outlet data.

  3. Weeks 3 to 4

    Migration and training

    What we do
    Bring in outlets by beat, opening outstanding by bill, stock by batch and expiry, and open claims. Train salesmen, loaders, the counter and accounts on live routes.
    What we need from you
    Your outlet list and ledgers, however they exist. One hour with each role, and one beat to pilot.
    What you have at the end
    Your outlets, dues, stock and claims inside Verity, and a team that has run a week of real routes on it.

  4. After go-live

    Operations partnership

    What we do
    Stay on after launch. Review the first scheme cycle and claim round with you, tune credit limits and beats, and handle new principals.
    What we need from you
    A monthly review of dues, claims and principal-wise margin.
    What you have at the end
    A setup that keeps up as you add companies, vans and routes, with someone responsible for it.

Bring these on day one

  • Principal agreements and margin terms
  • Outlet list with beat and visit day
  • Opening outstanding by bill and outlet
  • Stock by batch with expiry dates
  • Open claims and the company’s claim formats
  • Salesman incentive slabs and van list

Your time

About 10 to 13 hours of your own time across the four weeks, mostly in week 1. The accountant and the depot in-charge need a few more.

After go-live

Nobody extra is hired. Orders, collections and van trips are recorded as part of the day’s work, and the reports come from those records.

Verity AI

Ask the depot a question. Get an answer, not a report to build.

Verity AI reads your own outlet, order, stock, scheme and claim records. Ask in plain language, then turn the answer into tasks for the right people.

  • Your records only Answers come from your own distributors data, not from generic knowledge.
  • Right person, right view It only shows what the person asking is allowed to see.
  • Turns into action An answer can become a task assigned to a named person.

Verity / Ask

Which claims are older than 60 days, and for which principal?

23 claims worth ₹6.4 lakh are older than 60 days. Brand B has 11 of them, worth ₹3.9 lakh.

  • Brand B11 claims, ₹3.9 L
  • Brand D7 claims, ₹1.8 L
  • Brand A3 claims, ₹0.4 L
  • Brand C2 claims, ₹0.3 L

Create chase tasks for the accounts clerk

Verity / Ask

Which outlets on Beat 6 have stopped ordering?

27 outlets have not ordered in 5 weeks. 12 were visited less than twice. Their last 3 months’ sales were ₹46,000 a month.

  • Not visited at all12
  • Visited, no order9
  • Closed or moved6

Assign a recovery visit to the beat salesman

Verity / Ask

If I take the extra primary order from Brand B, how long will it last?

Brand B stock already covers 41 days. The extra 600 cartons raises cover to 66 days, with ₹4.2 lakh expiring in 90 days.

Send note to owner before approval

Sample questions and answers with illustrative figures.

Without chasing

The follow-ups that slip between the beat and the books.

Set once, then they run from your records. People still collect, load and call. Verity makes sure each task lands with the right person.

When

An outlet’s order takes it past its limit or credit days

  • Order held before the van is loaded
  • Routed to you with oldest bill and last payment
  • Decision recorded on the order

When

A scheme period ends

  • Qualifying invoices totalled by outlet
  • Claim drafted for the accounts clerk
  • State moves to raised once sent to the company

When

A claim passes your window without a credit note

  • Added to the Today screen
  • Task to the owner with batch and photos
  • Reply from the company recorded

When

A van trip is closed

  • Load, sales and returns compared
  • Gap shown by driver and van
  • Difference sent to the depot in-charge

When

A batch is within 45 days of expiry

  • Listed with outlets that last bought it
  • Pick-first flag set at the godown
  • Return claim drafted if unsold

When

An outlet is not visited in its cycle

  • Added to the beat’s missed list
  • Task to the salesman for the next visit
  • Result recorded: ordered, closed or avoiding

Rules and paperwork

The rules a distribution business has to keep up with.

Verity does not give tax or legal advice, and it files nothing. It keeps the records these rules lean on in order, so your accountant works from clean data.

  • E-way bill for goods in transit

    What is expected

    A consignment above ₹50,000 generally needs an e-way bill before movement, and the limit for movement within a state differs by state. Validity depends on distance.

    How Verity helps

    Each van or truck trip holds the invoices it carries, the vehicle and the e-way bill number, and a loaded trip without one is flagged before it leaves.

    Tally Solutions, e-way bill guide

  • Food safety licence for food and drink lines

    What is expected

    If you handle food products, you generally need a registration or a state or central licence under the food safety rules, depending on turnover and whether you sell across states.

    How Verity helps

    The licence number and renewal date sit on the depot record, and storage and batch details are kept so a recall or inspection can be answered from the records.

  • Tax treatment of schemes and credit notes

    What is expected

    Trade schemes and credit notes from companies can have GST consequences, including when they are issued and how they are reported. The treatment depends on how a scheme is structured.

    How Verity helps

    Each scheme, claim and credit note is a record with dates, amounts and the invoices behind it, so your accountant has the evidence in one place.

  • Staff records under state shop rules

    What is expected

    Most states require registers of hours, weekly offs and leave under their Shops and Establishments rules. Details differ by state.

    How Verity helps

    Salesmen’s attendance, trips and leave are kept against each person, so the register is a by-product of daily work.

Rules and thresholds change and differ by state. Confirm current requirements with your accountant or the relevant authority.

Who sees what

Everyone sees the same records, through their own window.

A salesman should not see another beat’s margins. A loader should not see credit. Each role opens on what it needs.

  • Owner

    Which principals and beats earn, and where is cash stuck?

    Outstanding by beat and age, claims pending, principal-wise margin and stock cover, and approvals waiting.

  • Salesman

    Whom do I visit, and what do they owe?

    His own beat, outlet history and dues, live schemes, and his own targets and incentive.

  • Depot in-charge

    What goes out and what came back?

    Van loads and returns, stock by batch and expiry, goods inward to check, and claims to raise for damage.

  • Accounts clerk

    What do I bill, collect and claim?

    Invoices, receipts by mode, cheque status, scheme totals and claim progress.

  • Accountant

    What reached the books and what is open?

    Sales with tax split, receipts, principal statements, credit notes and unmatched claims.

Straight answers

What changes, and what stays the same.

Keep using

  • Your accounting software or Tally. We agree how data reaches Verity during setup.
  • The company’s distributor portal, where you still submit claims and place primary orders.
  • WhatsApp groups for beats. Salesmen still use them; Verity holds the record behind them.
  • Your accountant, who still prepares returns and reconciles with each company.

Verity does not

  • Print invoices at the counter or run your billing.
  • Let retailers place orders online.
  • Send messages to retailers on its own.
  • Raise claims inside a company’s portal or file returns.

We bring outlets, opening outstanding by bill, stock by batch and open claims across from your books and sheets, a beat at a time, so deliveries carry on while it happens.

  • Excel
  • Google Sheets
  • Legacy ERP
  • CRM
  • One operating environment

Questions

Questions distributors ask.

My salesmen enter orders on the company’s app already. Why another system?

The company’s app is built for its own targets. It does not hold your credit by outlet, your van trips or your claims across six principals. Verity holds those, and we agree during setup how data from the company’s side reaches you.

Can it handle several principals with different schemes?

Yes. Each principal has its own items, margin, schemes, claim stages and credit note matching, and the owner sees them side by side.

Does it replace my billing software?

No. Billing and returns stay where they are. Verity holds the routes, dues, schemes, claims and stock around them.

Can it track our vans?

It records each van trip, the load issued, the sales and the return, and shows the gap. It does not track vehicle location.

What if we have more than one depot?

Each depot is a location in one system. Outstanding, claims and stock roll up for you, and a transfer between depots is recorded so nothing goes missing between them.

Can retailers pay or reorder through Verity?

No. Retailers order through your salesmen as they do now. Verity records the order, the dues and the payment once your team enters them.

Who can see margins and claims?

Only the people you allow. Salesmen see their own beats, the loader sees picks, and you and the accountant see the rest. Every change is recorded with who made it and when.

How quickly will I see value?

Outstanding by beat and the open claims list need only your ledger and claim sheet, so they come first. Beat coverage and principal-wise margin become reliable after a few weeks of recorded routes.

What does it cost?

It depends on the number of depots, salesmen and principals. Message us and we will give you a clear number after a short chat about how your depot runs.

Where the figures come from

Sources

  1. Storyboard18, 8 October 2025, on AICPDF and Tata Consumer Products distributors
  2. Kirana Club, FMCG distribution guide, 2026
  3. Tally Solutions, e-way bill guide

Last checked 15 October 2026. Published figures vary by region and method, so treat them as indicative, not as a promise of your results.

Start with the claims nobody is chasing.

Tell us how your depot runs and we will show you the aged claims, the beats you are missing and the cash held by each route, using your own numbers.

Get your free demo Email us

Free: we set up a working demo of your own business, on your own data, within 7 days. You pay only if your team decides to use it.