Verity for e-commerce businesses

The order looked profitable. The return, the RTO and the settlement deduction were not.

An online seller makes or loses money after the customer clicks buy. Stock is shared across channels, parcels go missing, cash arrives weeks late and returns come back as a bag nobody counts. Verity ties every one of those events back to the order that caused it.

Verity in one line

One system that knows what you have, where it is, what came back, what the courier owes you and what each order really earned.

See your online seller in Verity See the 15 problems we solve

Free: we set up a working demo of your own business, on your own data, within 7 days. You pay only if your team decides to use it.

Your website and your marketplace accounts stay exactly where they are. Verity runs the work behind them.

Verity / Operations / Today

All channels, this week

Live

Orders shipped

2,310

across 4 channels

Return and RTO rate

17.8%

was 13.4% last month

Cash still to come

₹9.4 L

COD and payouts

Out of stock

11

items with demand

Contribution per order, after freight, fees and returns

  • Cotton kurta set₹212
  • Steel bottle 1 L₹146
  • Mixer jar 750 ml₹49
  • Phone case, printed₹16

RTO on COD orders to 3 pin codes is 41%. Confirmation call rule not yet set.

Set rule
  • Courier claim window closing5 parcels, ₹11,800 totalRaise
  • Marketplace payout short₹38,200 unexplainedOpen

Illustrative screen with sample figures. Yours is set up with your own channels, warehouses, couriers and suppliers.

How it runs today

Selling is online. Running it is still a lot of sheets and calls.

The orders arrive on their own. What follows does not. Someone updates stock on three channels by hand at night. Someone else chases a courier for a parcel that has not moved in six days. A returns bag is opened on Thursday for an order refunded on Monday. Cash on delivery money is sitting with the courier, and the marketplace payout is short by an amount nobody can explain.

Each of these is handled by a person with a sheet, a portal login or a WhatsApp group. The seller panel shows sales. The courier panel shows parcels. The bank shows money. Nothing shows the order from click to cash, so the real margin of a product is only guessed at.

The result is not one big failure. It is a hundred small leaks: an oversold unit, a refused COD parcel, a freight overcharge, a claim raised too late. Each looks minor and together they decide whether the month made money.

What most e-commerce businesses run on

  • Marketplace seller panels
  • Courier dashboards
  • Excel stock and returns sheets
  • WhatsApp with the warehouse
  • Accounting software

Each tool is fine at its own job. The gaps between them are where the money goes.

15 problems, one by one

Where an online seller actually loses money.

These are the situations sellers describe again and again. For each one: how it looks on an ordinary day, what it costs, and what Verity does about it.

  1. 01Stock

    The same unit is sold on three channels

    What it looks like

    You have 6 pieces of a kurta set. Your website, a marketplace and a quick-commerce listing all show 6. Four sell within an hour of a campaign going out. Two customers get a cancellation message the next morning.

    What it costs you

    Example arithmetic: 40 oversold orders a month at ₹900 each is ₹36,000 of sales cancelled, plus marketplace penalties for cancelling and a drop in your seller rating.

    How Verity fixes it

    One stock record per item, with units reserved against open orders from every channel. The stock screen shows what is free to sell on each channel, and a low-free-stock alert goes to the person who updates listings.

    See the screen
  2. 02Stock

    Listings and codes do not match across channels

    What it looks like

    One product is "KS-BLU-M" in your sheet, "KSBLUM01" on the marketplace and a different name on the website. A price change is made on one channel and forgotten on the other two.

    What it costs you

    Wrong stock deducted, wrong price sold, and hours spent every week matching codes by eye before anyone can trust a report.

    How Verity fixes it

    Each item is a single record with its channel codes listed against it. Orders from any channel land on the right item, and a list shows items whose price differs between channels so someone can correct them.

    See the screen
  3. 03Returns

    Cash on delivery parcels come back undelivered

    What it looks like

    A COD order is shipped to a customer who placed it on impulse. The courier tries twice, the customer does not pick up, and the parcel goes back to the warehouse nine days later.

    What it costs you

    You pay forward freight, return freight and packing, and the stock is out of sale for two weeks. Industry estimates put RTO for Indian e-commerce at roughly 20 to 40 percent, with cash on delivery making up most returns.

    How Verity fixes it

    Every RTO is recorded against the order, pin code, courier and payment mode. Verity shows RTO rate by each of these, so you see which pin codes and which couriers lose money, and can set a rule such as a confirmation call before dispatch for high-risk pin codes.

    See the screen
  4. 04Returns

    Returned goods sit in a bag instead of going back on the shelf

    What it looks like

    Returns arrive in a corner of the warehouse. They are opened when someone has time. A good unit stays unchecked for ten days while a customer buys the last one from the marketplace and you show out of stock.

    What it costs you

    Sellable stock is invisible. The refund has gone out but the unit is neither counted nor resold.

    How Verity fixes it

    A return is a record with a state: received, checked, resell, repair or write off. A checked unit goes back into free stock the same day, and units waiting more than three days appear on a list.

    See the screen
  5. 05Returns

    Customers claim damage or a wrong item and you cannot tell if it is true

    What it looks like

    A customer says the mixer jar arrived cracked. The marketplace refunds on a photo. You have no record of what was packed, who packed it, or whether the same item is being returned again and again.

    What it costs you

    Refunds paid on claims you cannot dispute, and serial returners who stay unnoticed. For fashion and footwear, size and fit alone drive a large share of returns.

    How Verity fixes it

    Return reasons are recorded against the item, the packer and the courier. Verity flags items, customers and couriers with unusual return patterns, and the packing check for each order sits on the order record as evidence.

    See the screen
  6. 06Delivery

    Parcels stuck, delayed or lost, and the claim window closes

    What it looks like

    A parcel has shown "in transit" for eight days. The customer writes in daily. By the time someone checks the courier portal, the period to raise a loss or damage claim has passed.

    What it costs you

    A refund to the customer plus the value of the goods, with no recovery from the courier. One missed claim on a ₹2,500 parcel cancels the margin on about eight good orders.

    How Verity fixes it

    Shipments with no movement for a set number of days appear on a list with the customer and value. A claim task with a deadline goes to the person who handles couriers, and the outcome is recorded.

    See the screen
  7. 07Delivery

    Freight bills do not match what you shipped

    What it looks like

    The courier invoice charges for 1.5 kg on a 600 g parcel because of volumetric weight. Nobody compares the invoice to the actual packed weight, so the invoice is simply paid.

    What it costs you

    Example arithmetic: ₹18 of overcharge on each of 6,000 parcels is ₹1.08 lakh a month that never shows up as a line anywhere.

    How Verity fixes it

    Each shipment records packed weight and dimensions. Verity compares them to the weight billed by the courier and lists the parcels where the difference is above your limit, ready to dispute.

    See the screen
  8. 08Money

    COD cash is with the courier for weeks and the remittance does not tie

    What it looks like

    You shipped 420 COD orders last week. The courier pays in lumps, with a statement that lists some orders and not others. Finance cannot say which orders are still unpaid.

    What it costs you

    Working capital sits in a courier account. Parcels delivered but never remitted are quietly written off.

    How Verity fixes it

    Every COD order carries an amount due. When a remittance arrives, it is matched against the delivered orders it covers, and the orders delivered but not yet paid are listed by courier and by age.

    See the screen
  9. 09Money

    Marketplace payouts are short and nobody knows why

    What it looks like

    The payout for the fortnight is ₹4.2 lakh against sales of ₹5.1 lakh. The settlement report is a spreadsheet of 6,000 rows with commission, fixed fee, shipping fee, returns and adjustments.

    What it costs you

    Wrong fees, return deductions on orders that were not returned, and penalties that never get disputed. Reconciliation is skipped because it takes days.

    How Verity fixes it

    Each payout is checked against the orders it should cover. The gap is split into commission, fees, returns and unexplained, and the unexplained rows are listed as items to raise with the marketplace.

    See the screen
  10. 10Suppliers

    Best sellers run out while slow items pile up

    What it looks like

    The supplier needs 21 days for the fabric. Your bestselling set has been out for two weeks. In the back room there are 300 pieces of a design that sold 12 last quarter.

    What it costs you

    Lost sales on the products that earn the most, and cash locked in stock that will end in a clearance sale.

    How Verity fixes it

    Each item has a sales rate and a supplier lead time. Verity shows days of stock left against the lead time and drafts the reorder before the gap opens, with supplier and expected date recorded.

    See the screen
  11. 11Suppliers

    Old stock is never reviewed

    What it looks like

    Items bought nine months ago are still on the rack. They were written off in the mind of the buyer and never cleared. A new season design takes their shelf space.

    What it costs you

    Money tied up in stock that earns nothing, storage fees if you use a third-party warehouse, and expiry for items with a shelf life.

    How Verity fixes it

    Stock is shown by age and by how many units sold in the last 30 and 90 days. Items past your age limit are listed with a suggested action: markdown, bundle or return to supplier.

    See the screen
  12. 12Customers

    Half the support messages are "where is my order"

    What it looks like

    Three people answer chat, calls and marketplace messages. They open four panels to find one parcel. The same customer writes on two channels and gets two answers.

    What it costs you

    Support hours spent looking things up rather than fixing problems, and customers who dispute or cancel because they could not get a clear answer.

    How Verity fixes it

    The order record shows its status, courier, last movement and refund state in one place, with every message attached. Late orders are flagged before the customer asks.

    See the screen
  13. 13People

    Wrong item packed, and no way to see who or why

    What it looks like

    In a sale week, temporary staff pack 900 orders a day. A wrong colour goes to a customer and comes back as a return. There is no record of who packed the order.

    What it costs you

    Freight both ways, a refund and an unhappy customer, repeated whenever peak load arrives.

    How Verity fixes it

    The packing steps for each order are a short checklist on the record, completed by a named person. Wrong-item returns trace back to a packer and a shift, so training goes where it is needed.

    See the screen
  14. 14Compliance

    Tax deducted by marketplaces does not match your books

    What it looks like

    Marketplaces collect tax at source on your sales. At filing time, your accountant finds the amounts in the portals do not match the settlement reports, and spends days finding why.

    What it costs you

    Credit claimed late or lost, and accountant hours billed at month end and again at year end.

    How Verity fixes it

    Each order carries its value, channel and the tax collected on it, and the monthly summary by channel matches what the marketplace reports. Differences are listed so the accountant starts from the gaps.

    See the screen
  15. 15Owner

    You do not know what each order really earned

    What it looks like

    The sales figure looks great. After product cost, packing, freight both ways, marketplace fees, ad spend, returns and cash delays, some products and channels lose money on every order.

    What it costs you

    Money keeps going into advertising products that look like winners and are not.

    How Verity fixes it

    Each order is costed against its product, freight, fees, returns and the cost of getting the money. The overview shows contribution by product and channel so you can see where to push and where to stop.

    See the screen

The numbers behind it

The numbers that make these problems worth fixing.

From published sources, with the source named under each figure. Your own numbers will differ, and showing you yours is the first thing Verity does.

  • 20 to 40%

    estimated average RTO rate for Indian e-commerce, with cash on delivery making up over 60% of returns, according to a fulfilment company.

    Eshopbox, 2026

  • ₹32.8 lakh crore

    projected size of India’s e-commerce market by 2030 (US$ 345 billion), from ₹10.56 lakh crore in 2024, with 420 to 440 million online shoppers expected.

    IBEF, citing the Infisum report “Smart Growth in a Fast Market”, 2026

  • 0.5%

    GST tax collected at source by marketplaces on the net taxable value of your sales, reduced from 1% from 10 July 2024. A separate 0.1% income tax deduction also applies on gross sales for many sellers.

    Patron Accounting, 2024

  • 1 Jan 2027

    date from which the Consumer Protection (E-Commerce) Amendment Rules, 2026 take effect, requiring clearer disclosure of returns and refunds, and showing the lowest price of the last 30 days beside any reduced price.

    LiveLaw, 2026

The RTO figure is from a fulfilment vendor and is an industry estimate, not audited data. The tax and rules items come from a news report and an accounting firm’s guide, so confirm them with your accountant. They show scale, not what your business will see.

What you will actually see

The screens you would use every day.

Seven views, each built for one job. Channels, couriers, codes and terms are set up the way your team already says them.

Screen 1 of 7

The owner’s overview

Orders, returns, cash still to come and the contribution of each product on one screen, with the things that need a decision listed under it.

Fixes

  • 15 You do not know what each order really earned

Verity / Operations / Today

All channels, this week

Orders shipped

2,310

across 4 channels

Return and RTO rate

17.8%

was 13.4% last month

Cash still to come

₹9.4 L

COD and payouts

Out of stock

11

items with demand

Contribution per order, after freight, fees and returns

  • Cotton kurta set₹212
  • Steel bottle 1 L₹146
  • Mixer jar 750 ml₹49
  • Phone case, printed₹16

RTO on COD orders to 3 pin codes is 41%. Confirmation call rule not yet set.

Set rule
  • Courier claim window closing5 parcels, ₹11,800 totalRaise
  • Marketplace payout short₹38,200 unexplainedOpen

Screen 2 of 7

One stock count behind every channel

What is on the shelf, what is reserved for open orders, and what is free to list on each channel. Items with mismatched prices or codes show up here too.

Fixes

  • 01 The same unit is sold on three channels
  • 02 Listings and codes do not match across channels

Verity / Stock

Free to sell by channel

ItemOn shelfReservedFreePrice check
Kurta set, blue M642Matches
Kurta set, blue L330Matches
Steel bottle 1 L581246Website ₹60 lower
Mixer jar 750 ml14212Matches
Phone case, printed1209111Matches

2 items have different codes on the marketplace and your sheet. Orders may deduct the wrong item.

Map codes

Screen 3 of 7

Every return, with a reason and a decision

Returned parcels from refused COD to damage claims, each with a state, the packer and the courier, so good units go back on sale and patterns become visible.

Fixes

  • 03 Cash on delivery parcels come back undelivered
  • 04 Returned goods sit in a bag instead of going back on the shelf
  • 05 Customers claim damage or a wrong item and you cannot tell if it is true

Verity / Returns and RTO

Received this week

OrderTypeCourierReasonState
#48213RTODelhiveryRefused at doorChecking
#48190ReturnEcom ExpressWrong sizeResell
#48177ReturnDelhiveryJar crackedClaim
#48102RTOShadowfaxNot reachableWaiting 5 days

RTO rate by payment mode

  • Cash on delivery31%
  • Prepaid6%

Screen 4 of 7

Parcels that need chasing, and bills that need checking

Parcels with no movement, claims with a deadline, and freight bills compared with the weight you packed.

Fixes

  • 06 Parcels stuck, delayed or lost, and the claim window closes
  • 07 Freight bills do not match what you shipped

Verity / Shipments and couriers

Open parcels

OrderCourierLast scanValueAction
#47990Delhivery8 days ago₹2,490Raise claim
#48004Ecom Express6 days ago₹1,299Chase
#48031Shadowfax5 days ago₹899Chase
#48067Delhivery4 days ago₹3,150Watch

Billed weight is above packed weight on 214 parcels this month, ₹38,900 extra.

Dispute

Screen 5 of 7

What each channel and courier still owes you

Expected against received for every payout and COD remittance, with the gap explained row by row and the tax collected at source shown beside it.

Fixes

  • 08 COD cash is with the courier for weeks and the remittance does not tie
  • 09 Marketplace payouts are short and nobody knows why
  • 14 Tax deducted by marketplaces does not match your books

Verity / Cash and settlements

COD and marketplace payouts

SourceExpectedReceivedGapStatus
Marketplace A, fortnight₹5.10 L₹4.20 L₹0.90 LExplained ₹0.52 L
Courier B, COD₹3.80 L₹3.35 L₹0.45 L12 orders unpaid
Marketplace C, fortnight₹2.40 L₹2.40 L₹0Tied
Courier D, COD₹1.15 L₹0.60 L₹0.55 LNot yet due

Tax collected at source in the marketplace report is ₹2,480 higher than your sales imply.

Check

Screen 6 of 7

Order before the gap, clear before it ages

Fast items measured against supplier lead time, and slow items measured by age and recent sales.

Fixes

  • 10 Best sellers run out while slow items pile up
  • 11 Old stock is never reviewed

Verity / Reorders and ageing stock

Days of stock left

ItemDays leftSupplier leadSupplierAction
Kurta set, blue421 daysJaipur TextilesOrder now
Steel bottle 1 L1910 daysMoradabad MetalsOrder in 6 days
Mixer jar 750 ml4014 daysLudhiana AppliancesOK
Block-print scarf31012 daysSanganer PrintsMarkdown
  • Stock older than 180 days14 items, ₹3.2 lakh at costReview

Screen 7 of 7

One order from click to cash

Everything support, packing and finance need to know about an order in one place: status, parcel movement, packing check, refund and what it earned.

Fixes

  • 12 Half the support messages are "where is my order"
  • 13 Wrong item packed, and no way to see who or why

Verity / Order

Record

Order #48177, mixer jar 750 ml

Marketplace A, COD, customer in Nagpur

Packed by
Sunil, shift B
Courier
Delhivery
Last scan
Delivered 9 Oct
Return reason
Jar cracked
Refund
Paid ₹1,299
Courier claim
To raise
  1. 9 OctDelivered, COD ₹1,299 collected
  2. 11 OctCustomer reports crack, photo attached
  3. 12 OctMarketplace refund, return picked up
  4. NoteThird cracked jar this month from the same shift.
  • Item matches the orderSunil
  • Bubble wrap and corner guardsSunil
  • Weight and box size notedSunil

Illustrative screens with sample data. Layouts, fields, names and terms are set up around how your online seller works.

An ordinary day

The same Monday, before and after.

Orders arrive the same way. What changes is that every event around them leaves a record.

WhenTodayWith Verity
9:30 TodayYou open four panels to learn what sold overnight and what is out of stock. With VerityYou open Today. Eleven items are out of stock with demand, and four are already on order.
11:00 TodayA campaign goes live. By noon, two channels have sold the last unit. With VerityStock reserved across channels hits zero free, and the listing owner is alerted before the third sale.
1:00 TodayA customer writes for the third time about a parcel that stopped moving. With VerityThe parcel was on the stuck list on day four. The claim is raised and the customer was told.
4:00 TodayReturned parcels from last week are still in the corner, unchecked. With VerityEach has a state. Nine are back on sale, two wait for a claim, one is written off.
6:30 TodayFinance asks why the marketplace payout is ₹90,000 short. No one can say. With VerityThe gap is split into fees, returns and an unexplained part, with the rows to raise.
Month end TodayYour accountant spends days matching tax collected at source to settlement reports. With VerityA channel-wise summary with the differences already listed.

How we work with you

We set it up with you, in four weeks.

You do not get a login and a manual. We learn how an order actually moves through your business, build Verity around that, bring your data in, and stay on to keep it right.

  1. Week 1

    Discovery and mapping

    What we do
    Spend time with you, your operations lead and whoever handles returns and finance. Follow a few orders from click to cash and note every sheet and panel it touches.
    What we need from you
    Two to three hours of your time, plus read access to seller panels, courier reports and your stock sheets.
    What you have at the end
    A written map of your order flow, your channels and couriers, and a ranked list of the leaks we will close first.

  2. Weeks 2 to 3

    Configuration

    What we do
    Set up your items and channel codes, warehouses, couriers, return states, supplier lead times and the rules for RTO, claims and reorders. We also agree how orders, shipments and settlements reach Verity.
    What we need from you
    Review the item list and return states with your operations lead. Correct anything we got wrong.
    What you have at the end
    A working Verity holding your items, channels and rules, ready for your history.

  3. Weeks 3 to 4

    Migration and training

    What we do
    Bring in item masters, open orders, supplier terms, open claims and recent settlement reports. Train packers, support and finance on live orders at their own desks.
    What we need from you
    Your sheets and exports in whatever shape they exist. One hour with each role.
    What you have at the end
    Your stock, returns and open cash in one place, and a team that has handled real orders in it.

  4. After go-live

    Operations partnership

    What we do
    Review the first month of returns, claims and payouts with you, adjust the rules, and add channels or warehouses as you grow or run a sale.
    What we need from you
    A short monthly review of the numbers.
    What you have at the end
    A system that keeps pace as channels and volumes change, with someone accountable for it.

Bring these on day one

  • Your item list with channel codes, even if it is a sheet
  • Recent settlement reports from each marketplace
  • Courier rate cards and recent freight invoices
  • Your return and refund rules as you apply them
  • Supplier names, lead times and last purchase prices

Your time

About 10 to 12 hours of your own time across the four weeks, mostly in week 1. Your operations lead and finance person need a few more.

After go-live

No one has to be hired to run Verity. Packing, returns and receipts are recorded as part of work the team already does.

Verity AI

Ask your business a question. Get an answer, not a report to build.

Verity AI reads your own orders, returns, shipment and settlement records. Ask in plain language, then turn the answer into tasks for the right people.

  • Your records only Answers come from your own e-commerce businesses data, not from generic knowledge.
  • Right person, right view It only shows what the person asking is allowed to see.
  • Turns into action An answer can become a task assigned to a named person.

Verity / Ask

Which pin codes have the worst RTO on COD this month?

Three pin codes account for 29% of RTO losses. All three are above 40% RTO on COD and below 8% on prepaid.

  • Pin code 44000144%
  • Pin code 80001441%
  • Pin code 30201240%
  • All other19%

Create confirmation-call tasks for open COD orders to these pin codes

Verity / Ask

Which products lose money after returns and freight?

Two products earn under ₹20 per order after all costs. The printed phone case earns ₹16 and the mixer jar earns ₹49.

  • Cotton kurta set₹212
  • Steel bottle 1 L₹146
  • Mixer jar₹49
  • Phone case₹16

Verity / Ask

Which parcels need a courier claim this week?

Five parcels worth ₹11,800 have had no movement for more than seven days and the claim window closes within three days.

Assign the claims to the courier desk

Sample questions and answers with illustrative figures.

Without chasing

The follow-ups nobody has time to make.

Set once, then they run from your records. Staff still call couriers and write to customers. Verity makes sure the right person knows to.

When

Free stock of an item hits zero on one channel

  • Alert to the person managing listings
  • Other channels checked against reserved units
  • Item shown on the out-of-stock list with demand

When

A parcel has no movement for five days

  • Added to the stuck list with order value
  • Task to chase the courier
  • Claim task created with a deadline

When

A COD order is placed to a high-risk pin code

  • Held for a confirmation call
  • Outcome recorded on the order
  • Order released or cancelled

When

A returned parcel is received

  • Return record opened with reason
  • Checking task to the returns desk
  • Good units added back to free stock

When

A marketplace payout or COD remittance arrives

  • Matched against the orders it covers
  • Gap split into known and unexplained
  • Unexplained rows listed to raise

When

Days of stock fall below supplier lead time

  • Reorder drafted with quantity and supplier
  • Approval sent to you or the buyer
  • Expected delivery date recorded

Rules and paperwork

The rules an online seller has to keep up with.

Verity does not give legal or tax advice and does not file anything for you. It keeps the order, return and payment records these rules depend on in order, so your accountant is not rebuilding them from panels.

  • GST tax collected at source

    What is expected

    Marketplaces generally collect 0.5% of the net taxable value of your sales as GST tax at source, in place of the earlier 1% from 10 July 2024. You recover it through your own GST return. Many sellers who supply only within their state through a marketplace may not need GST registration, but inter-state sellers generally do.

    How Verity helps

    Each order carries its channel, value and tax collected, so a channel-wise summary exists for your accountant to compare with the marketplace report.

    Patron Accounting

  • Income tax deducted by the marketplace

    What is expected

    Marketplaces generally deduct 0.1% of gross sales as income tax on payments to sellers, with a threshold of ₹5 lakh a year for individuals who have given PAN or Aadhaar. The section numbers may change as the new Income-tax Act, 2025 takes effect, so check what applies to you.

    How Verity helps

    Gross sales by channel and financial year are on one summary, so you can see where you stand against the threshold and match what is deducted.

    Patron Accounting

  • Consumer Protection (E-Commerce) Rules

    What is expected

    The 2026 amendment, effective 1 January 2027, asks for clearer disclosure of return, refund, warranty and delivery details, and for any reduced price to show the lowest price of the previous 30 days. Details for sellers (as opposed to platforms) are best confirmed with an adviser.

    How Verity helps

    Return and refund terms, price history and complaint records sit on the item and order records, so there is something to show if a customer or regulator asks.

    LiveLaw

  • Customer data

    What is expected

    Customer names, addresses and phone numbers are personal data. India’s data protection rules were notified in November 2025, with most duties starting over the following 12 to 18 months.

    How Verity helps

    Customer details live in one permissioned place, with who viewed or changed them recorded, rather than in exports shared on WhatsApp.

Rules change and differ by situation. Confirm current requirements with your accountant or the relevant authority.

Who sees what

Everyone sees the same records, through their own window.

A packer does not need to see margins. Finance does not need to edit stock. Each role opens on what it needs.

  • Owner

    Which products and channels really make money?

    Contribution per product and channel, return and RTO rate, cash still to come, stock tied up.

  • Operations lead

    What is stuck, short or late today?

    Stuck parcels, free stock by channel, returns waiting, reorders due, packing errors.

  • Packer

    What do I pack next and how?

    Open orders for their shift, the packing checklist and any special notes.

  • Support

    Where is this customer’s order?

    Order status, courier movement, return and refund state, and past messages.

  • Finance and accountant

    What has been paid and what is owed?

    Payouts and COD remittances against orders, gaps, tax collected at source, supplier payables.

Straight answers

What changes, and what stays the same.

Keep using

  • Your website and marketplace seller accounts. We agree how orders reach Verity during setup.
  • Your courier partners and their panels. Verity records what they report.
  • Your accounting software and your accountant.
  • WhatsApp and phone for talking to customers and couriers. Staff send, Verity assigns and records.

Verity does not

  • Run your website, take orders or process payments.
  • Send messages to customers or couriers on its own.
  • File your GST or income tax returns.
  • Replace your accountant or your marketplace support.

We bring your item list, open orders, supplier terms and recent settlements across from the sheets and panels you use now, in stages, so shipping continues while we do it.

  • Excel
  • Google Sheets
  • Legacy ERP
  • CRM
  • One operating environment

Questions

Questions online sellers ask.

Do I have to move my store or leave my marketplaces?

No. Your website and marketplace accounts stay where they are. Verity is the operations system behind them, and we agree during setup how orders and reports reach it.

Can Verity update my stock on every channel by itself?

Verity holds one stock count and shows what is free to sell on each channel. How that number reaches each channel is agreed during setup. Where it cannot be automatic, it becomes a task for the person who updates listings.

I am a small seller doing 60 orders a day. Is this for me?

The leaks are the same at a smaller size, with less spare time to notice them. We set up only what you need, and the four-week process is the same.

Will it reduce my RTO?

Verity does not change what customers do. It shows where RTO happens by pin code, courier and payment mode, and lets you set rules such as a confirmation call before dispatch. Whether that helps depends on your orders.

Can it raise courier claims for me?

It finds the parcels that qualify and creates a claim task with a deadline. Your team raises the claim with the courier and records the result.

How does it handle COD cash?

Each COD order carries an amount due. When a courier remittance arrives, it is matched against the delivered orders it covers, and unpaid orders are listed by courier and age.

Who can see my sales and customer data?

Only the people you allow. Access is set by role, so packers, support, finance and your accountant each see what they need, and every change is recorded with who made it and when.

Can I run it for a sale like Diwali with temporary staff?

Yes. Temporary packers get a simple role with their own checklist, and you can see errors by person and shift. We plan the busy season with you in the weeks before.

What does it cost?

It depends on the number of channels, warehouses and users and what you want set up. Message us and we will give you a clear number after a short conversation about how you sell.

Where the figures come from

Sources

  1. Eshopbox, 2026 (a fulfilment vendor)
  2. IBEF, citing the Infisum report “Smart Growth in a Fast Market”, 2026
  3. Patron Accounting
  4. LiveLaw
  5. Patron Accounting

Last checked 15 October 2026. Published figures vary by region and method, so treat them as indicative, not as a promise of your results.

Start with the money stuck between the order and your bank.

Tell us how you sell and we will show you the stuck parcels, the unpaid COD orders and the payout gaps it would find, using your own numbers.

Get your free demo Email us

Free: we set up a working demo of your own business, on your own data, within 7 days. You pay only if your team decides to use it.