An advisor's real product is trust. It is lost one missed review at a time.

1. 01Clients

   Annual and half-yearly reviews that depend on memory

   What it looks like

   The advisor promised the Mehta family a review before Diwali. It is the 16th of October and nobody has set a date. Another client's last review was in April last year.

   What it costs you

   A client who is not reviewed starts to feel like a number, and a client who feels like a number looks around. The firm also loses the chance to find new needs that lead to more business.

   How Verity fixes it

   Each client has a review cycle based on the service you offer. Verity lists reviews due in the next 30 days, who is responsible, and those already late. The advisor holds the meeting; Verity creates the task, the agenda from the record and the follow-up.

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2. 02Clients

   Client goals buried in old notes

   What it looks like

   A client mentioned a plan to fund a child's overseas education in 2029. The note is in a notebook, and the portfolio has been reviewed twice since without mentioning it.

   What it costs you

   Advice that ignores the real goal, and a client who has to repeat themselves.

   How Verity fixes it

   Goals are records on the client or household with an amount, a date, a priority and the investments linked to them. Review tasks show the goals due soon, so every meeting starts from what the client said last time.

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3. 03Clients

   Families treated as separate files

   What it looks like

   A husband, a wife, two parents and a daughter's first investment are five separate files. Nobody sees that together they are the practice's third largest relationship.

   What it costs you

   Service is uneven, opportunities are missed, and an adult child leaves the practice when the parent retires.

   How Verity fixes it

   Clients are linked into households. Verity shows the combined relationship, the people in it and their goals, and the next contact is planned for the household, not for each file.

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4. 04SIPs

   SIPs that stop and nobody notices

   What it looks like

   A client's SIP bounced twice because of a bank change. Another cancelled during a market fall. Neither was flagged until the next review.

   What it costs you

   A stopped SIP is a goal that has stopped being funded. AMFI data for September 2026 shows 49.68 lakh SIPs discontinued or completed in a single month, against 63.26 lakh registered, so lapses are routine, and the advisor who calls first keeps the client.

   How Verity fixes it

   SIP instructions are recorded on the client with amount, date, scheme and status. When a SIP bounces, stops or ends, Verity creates a task for the responsible person with the reason where known. The call is made by your team.

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5. 05SIPs

   Step-ups, maturities and renewals tracked by sheet

   What it looks like

   A fixed deposit matures on the 28th. A child plan completes next March. A SIP step-up was promised at the last review and never applied.

   What it costs you

   Money that sits idle in a savings account for weeks, and promises that are quietly dropped.

   How Verity fixes it

   Maturities, step-ups and completion dates are tracked on the client with reminders at your set intervals. The advisor sees what is coming for the next 60 days and calls before the money lands.

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6. 06Records

   Risk profile and suitability not on file when advice is given

   What it looks like

   A client was advised on a portfolio switch by phone. The risk profile on file is three years old and the reason for the switch is a line in a WhatsApp chat.

   What it costs you

   Under the SEBI Investment Advisers Regulations, registered advisers generally have to assess a client's risk profile and the suitability of advice, and keep records. A weak file is a regulatory risk and a poor defence against a later complaint.

   How Verity fixes it

   The risk profile, its date, the questionnaire answers and the rationale for each recommendation are records on the client. Verity flags profiles older than your set limit and advice without a linked rationale, so the file is complete before the meeting, not after.

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7. 07Records

   Client agreements and consent not properly recorded

   What it looks like

   A client agreed to advisory terms over a call and a "yes" on WhatsApp. The signed agreement was never collected.

   What it costs you

   SEBI's recent changes to the Investment Advisers framework say consent must be obtained through a legally acceptable mode, and that a simple tick on a website is not enough. A missing agreement weakens both the fee and the defence.

   How Verity fixes it

   Each client has an agreement record with its type, date, mode of consent, fee basis and renewal date. Verity shows clients with no agreement or an expired one.

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8. 08Records

   KYC, nominee and contact details gone stale

   What it looks like

   A widow's folio still lists her late husband's phone number. A client moved cities and the address on record is five years old. Several folios have no nominee.

   What it costs you

   Statements and alerts go to the wrong person, and claims take longer when the time comes. The advisor looks careless at the worst moment.

   How Verity fixes it

   KYC status, nominee and contact details are fields on the client. Verity lists clients with a missing nominee or an old contact detail and creates a service task for each.

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9. 09Money

   Fee billing and trail income tracked by hand

   What it looks like

   An advisory client pays a fixed annual fee in two instalments. Trail income from fund houses arrives monthly in different statements. The practice cannot say which clients make money.

   What it costs you

   Hours go to clients who pay little, and fee reminders are forgotten. SEBI amended the cap on fixed fees for individual advisory clients to ₹1.51 lakh a year in December 2024, so the fee basis must be recorded with care.

   How Verity fixes it

   Fee terms and invoice dates are recorded on each client. Verity shows fees due, fees overdue and, where you record it, income per client against the time spent, so the practice can see where it earns. Your accountant handles billing and tax.

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10. 10Growth

    Prospects and referrals that cool off

    What it looks like

    A client's brother asks for an introduction. The advisor says "next week". Three weeks later nobody has called.

    What it costs you

    Referrals are the cheapest and best source of new clients and they cool fast.

    How Verity fixes it

    Each prospect is a record with a source, an owner, a next step and a date. Verity shows prospects with no contact in your set number of days and tracks the stage from first call to onboarding.

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11. 11Onboarding

    Onboarding that takes weeks of paperwork

    What it looks like

    A new client needs KYC, a risk profile, an agreement, bank details, nominee forms and a first investment. The documents trickle in over a month, and the first SIP starts two months late.

    What it costs you

    Momentum lost, and a new client who starts to wonder whether the practice is organised.

    How Verity fixes it

    A standard onboarding checklist creates tasks and shows what is missing. The advisor and the service person each see their steps, with dates, until the client is fully set up.

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12. 12People

    Team members who know the client and then leave

    What it looks like

    The service executive who handled 80 families resigns. The advisor has to rebuild contact preferences, family details and recent conversations.

    What it costs you

    Service dips during a handover and clients ask who looks after them now.

    How Verity fixes it

    Notes, preferences, tasks and conversation history are on the client. Reassigning clients moves their tasks and history to the new person.

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13. 13Compliance

    Regulatory registers and renewals in different places

    What it looks like

    The AMFI registration renewal, NISM certificate expiry, the annual compliance audit, the adviser registration renewal and the grievance register each have their own date and person.

    What it costs you

    A lapsed registration or certificate can stop the practice from doing business. The SEBI framework also expects an annual compliance audit within six months of year end for advisers.

    How Verity fixes it

    Each registration, certificate and audit is a record with an expiry date and an owner. Verity raises tasks well in advance, and the grievance log shows each complaint, its date and its closure.

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14. 14Compliance

    Growth beyond the individual adviser limit

    What it looks like

    An individual adviser has grown to 280 clients and annual fees of ₹2.7 crore. Nobody has checked what happens at the next threshold.

    What it costs you

    A surprise change in registration type at the busiest time. A secondary source describing the SEBI Second Amendment of November 2025 says an individual adviser above 300 clients or ₹3 crore in annual fees must apply to become a non-individual adviser within three months.

    How Verity fixes it

    Client count and fee income to date are shown on the owner's screen against the limits you set, with a task as you approach one. The advisor decides how to restructure; Verity makes sure the question is raised early.

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15. 15Compliance

    Client data on personal phones and shared folders

    What it looks like

    PAN, bank statements, account numbers and family details are on a staff phone, in email and on a shared drive with no access control.

    What it costs you

    Data leaks in a trust business are serious. The Digital Personal Data Protection Rules notified in November 2025 are due to apply to most data handlers about 18 months later.

    How Verity fixes it

    Documents and client details have permissions by role and by client, and views and downloads are logged. Closing a leaver's access is one step.

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16. 16Owner

    The principal cannot see the whole practice

    What it looks like

    At the end of a quarter, the principal wants to know how many reviews were done, how many SIPs lapsed, which clients are inactive and which records are incomplete. It takes a week of sheets.

    What it costs you

    Decisions about hiring, pricing and where to spend time are made without data.

    How Verity fixes it

    The owner's screen shows reviews due and overdue, SIPs stopped, missing records, fees due, client count against limits and each team member's load, live from the records.

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Illustrative screens with sample data. Layouts, fields, names and terms are set up around how your advisory practice works.

1. Week 1

   Discovery and mapping

   What we do

   Sit with the principal, an advisor and a service executive for a review cycle. Follow a client from first call to onboarding to a review, and note where goals, instructions and records are held today.

   What we need from you

   Two to three hours of the principal's time and an hour from each advisor and service executive. A sample of client records, your review schedule and your registers.

   What you have at the end

   A written map of your practice: client types, service levels, review cycles, instruction types, records you keep and the first gaps we will close.

2. Weeks 2 to 3

   Configuration

   What we do

   Set up client and household records, goals, review cycles, SIP and maturity tracking, risk profile and agreement records, onboarding checklists, registers and renewals, and permissions for advisors, service staff, compliance and the principal.

   What we need from you

   Review the setup with one advisor and one service executive. Tell us where a review cycle, a field or a rule is wrong.

   What you have at the end

   A working Verity with your clients' records, cycles and registers, ready for your data.

3. Weeks 3 to 4

   Migration and training

   What we do

   Bring in your client list, households, goals, SIP and maturity dates, agreements and registers from your back-office exports and sheets. Train advisors and service staff on their own screens with real clients.

   What we need from you

   Your client list and back-office export in whatever form they exist, and a check of the first fifty households. An hour with each role.

   What you have at the end

   Your clients, reviews and instructions inside Verity, and a team that has run a week of service on it.

4. After go-live

   Operations partnership

   What we do

   Stay on after launch. Review the first cycle of reviews and SIP follow-ups with you, tune the reminders and limits, and handle changes when you add an advisor, a product line or a regulatory register.

   What we need from you

   A short monthly review with the principal.

   What you have at the end

   A system that keeps matching how the practice runs, with someone responsible for it.

• Principal

  Is the practice healthy, compliant and growing?

  Reviews overdue, SIPs stopped, records incomplete, fees, client count against limits and team load.

• Advisor

  Who needs my attention this week?

  Own households, reviews due, goals, stopped SIPs and prospects.

• Service executive

  What do I follow up today?

  SIP and maturity tasks, document and nominee gaps, onboarding steps and call outcomes.

• Compliance officer

  Is every record and register in order?

  Risk profiles, agreements, rationale gaps, registrations, audit dates and grievances.

• Accountant

  What fees are due and received?

  Fee terms, invoices and payments by client.