The site went live in March. In October the domain lapsed, and the client called you.

1. 01Projects

   The site is ready and the client has not sent the content

   What it looks like

   Week six. Pages are built with placeholder text. The client promised the product descriptions and photos by week three. The agency sends reminders in a group chat that no one answers.

   What it costs you

   Example arithmetic: a ₹3 lakh project that stalls for four extra weeks ties up a designer and a developer for work you cannot bill, and pushes the next project back.

   How Verity fixes it

   Content, logos and approvals are listed as items the client owes, each with a name, a due date and a status. A delay beyond the date moves the project to "waiting on client" and the account manager gets a task to chase.

   See the screen
2. 02Projects

   Revision rounds have no limit and no record

   What it looks like

   The quote said two rounds. The client is on the seventh, and the feedback contradicts round three. Nobody can show what was approved when.

   What it costs you

   Designer hours given away, and a client who believes the work is never finished because it is never signed off.

   How Verity fixes it

   Each design and build stage has a round count and a sign-off. Feedback is attached to the round, and a signed-off stage is locked, so new changes become priced change requests.

   See the screen
3. 03Projects

   Approvals take days and the launch date still holds

   What it looks like

   The homepage design waits eight days for a decision from a director who is travelling. The agency still promised a go-live date.

   What it costs you

   A deadline missed for a reason that is not yours, which you cannot prove, and a final payment that is held because the launch was late.

   How Verity fixes it

   Every approval is a task for a named person at the client with the date asked. The project timeline shows days waiting on the client, so a slip is explained with dates.

   See the screen
4. 04Launch

   Launch day misses the details that hurt later

   What it looks like

   The new site goes live without the redirects from old pages, the analytics code or the form notification email. Leads go to an old inbox for three weeks.

   What it costs you

   Lost enquiries for the client and lost search ranking, both of which will be blamed on the agency.

   How Verity fixes it

   A launch checklist with named owners is part of every project: redirects, forms tested, analytics, backups, sitemap, performance check and client handover. A project cannot be marked live with open items.

   See the screen
5. 05Launch

   The site gets slower after launch and nobody measures it

   What it looks like

   A fast site at handover picks up six plugins, a chat widget and large images. Mobile load time doubles. The client notices when sales fall.

   What it costs you

   In one Google-published case, a retailer’s 31% faster largest-content paint came with 8% more sales. Slow sites lose the same effect in reverse.

   How Verity fixes it

   Speed and core web vitals scores are recorded at handover and at each check afterward. A drop beyond your limit creates a task on the site, and the trend is shown to the client in the monthly report.

   See the screen
6. 06Sites

   Domain, hosting and SSL renewals fall between two people

   What it looks like

   The domain was bought on the founder’s card, hosting on the client’s, and the certificate through the agency. When one lapses, the site disappears and nobody knows who gets the reminder.

   What it costs you

   A client’s site offline on a sales day, an emergency fee to recover a domain, and a damaged relationship that no discount repairs.

   How Verity fixes it

   Each site lists every renewable item: domain, hosting, certificate, paid plugins, with owner, payer and date. Items due within 60 days appear on a list, and a renewal task goes to a named person.

   See the screen
7. 07Sites

   Plugins and themes go unpatched on live sites

   What it looks like

   Twenty sites built on WordPress have never had an update run since launch. Nobody is assigned to it, and the client assumes it happens automatically.

   What it costs you

   Patchstack counted 11,334 new WordPress vulnerabilities in 2025, 91% of them in plugins. A hacked client site becomes your cleanup job and your reputation problem.

   How Verity fixes it

   Every site has its platform, plugins and last update date on its record. Sites overdue for updates appear on a list, with a task to the maintenance developer and a note whether the client pays for care.

   See the screen
8. 08Sites

   Logins live in chats and in the heads of people who have left

   What it looks like

   A developer resigned. The hosting password for six client sites was in her notes. The client asks for a change and nobody can get in.

   What it costs you

   Hours spent recovering access, and a real security risk when credentials are pasted into groups.

   How Verity fixes it

   Each site records where access is held and who has it, and not the passwords themselves. When someone leaves, a checklist lists the sites they could reach so access is reviewed the same day.

   See the screen
9. 09Support

   Small changes after launch are done as favours

   What it looks like

   Change the banner. Add a team member. Fix a typo. Each takes 20 minutes, arrives by WhatsApp and is never logged. By October one client has taken 14 hours with no contract for it.

   What it costs you

   Example arithmetic: 14 unpaid hours a month across 12 clients at ₹1,200 an hour is about ₹2 lakh of free work.

   How Verity fixes it

   Each request is logged against the site and a care plan. Hours used are visible against hours paid, and clients without a plan receive a quote task after the second request.

   See the screen
10. 10Support

    Care plans are sold once and never reviewed

    What it looks like

    The monthly plan promised updates, backups and two hours of changes. No one can show what was done in the last six months. The client cancels, saying they see nothing.

    What it costs you

    Recurring revenue is the steadiest income an agency has, and it is lost for lack of visible work.

    How Verity fixes it

    Updates, backup checks and changes are recorded against the plan. A monthly summary shows what was done for each client, and renewals come up 45 days ahead.

    See the screen
11. 11People

    Freelancers are used heavily and managed lightly

    What it looks like

    A freelance designer and two developers work across projects. Their rates, deliveries and pending payments are in a chat. One was paid twice, another not at all.

    What it costs you

    Quality that varies by person, payment disputes, and a project that stops when a freelancer disappears.

    How Verity fixes it

    Freelancers are on the same projects as staff, with agreed rate, deliverable, due date and payment status. You see what each has delivered and what you owe, and who to avoid.

    See the screen
12. 12People

    Designers are idle one week and double booked the next

    What it looks like

    Three launches land in the same fortnight and the next month is thin. Nobody saw the pattern because projects are tracked separately.

    What it costs you

    Overtime and rushed work in the peak, unbilled salary in the trough.

    How Verity fixes it

    The schedule shows assignments by person and week with leave. Over-booking and idle weeks are flagged six weeks ahead, when there is time to bring in a freelancer or chase a sale.

    See the screen
13. 13Money

    Quotes are guesses and the project’s real profit is a surprise

    What it looks like

    A five-page brochure site quoted at ₹60,000 took 110 hours. Nobody added it up until the founder wondered why the month was thin.

    What it costs you

    Example arithmetic: 110 hours at an internal cost of ₹700 an hour is ₹77,000 against a ₹60,000 price, a loss that repeats on the next three similar quotes.

    How Verity fixes it

    Hours and freelancer costs are recorded against each project, and finished projects keep estimate against actual by type. The owner view shows profit per project, and the next quote starts from real numbers.

    See the screen
14. 14Money

    Final payments wait while the project waits on the client

    What it looks like

    The agreement says 40% on launch. The client delays launch for a month and the invoice cannot be raised. Meanwhile the team’s salaries are paid on time.

    What it costs you

    The agency lends the client money, and chasing becomes the founder’s evening task.

    How Verity fixes it

    Payment stages are tied to milestones. If the delay is the client’s, the project record shows it and a stage can be invoiced after the date in your agreement. Unpaid invoices are listed by client and age.

    See the screen
15. 15Compliance

    Sites collect personal data and no one has listed where it goes

    What it looks like

    Contact forms, newsletter pop-ups, a cookie banner and a lead export to a spreadsheet. The client assumes the agency checked all of it.

    What it costs you

    A dispute over responsibility when a data complaint arrives, and rework when India’s data protection duties begin to apply.

    How Verity fixes it

    Each site lists the forms and tools that collect personal data, where they send it and who can see it, together with the agreement that covers it. Gaps show up as tasks before the date for the new duties.

    See the screen

Illustrative screens with sample data. Layouts, fields, names and terms are set up around how your web agency works.

1. Week 1

   Discovery and mapping

   What we do

   Sit with you, a project manager, a designer and a developer. Walk through a live project and an old site you still look after, and list every place information about them hides.

   What we need from you

   Two to three hours of your time, plus a list of current clients and sites and recent invoices.

   What you have at the end

   A written map of your project stages, client dependencies and after-launch work, with the leaks ranked by cost.

2. Weeks 2 to 3

   Configuration

   What we do

   Set up project stages, revision rules, launch checklist, site record fields, care plan types, freelancer terms and approval limits. We agree how hours and task data reach Verity.

   What we need from you

   Review the checklist and the plan terms with your project manager. Correct anything that does not match your practice.

   What you have at the end

   A working Verity with your stages, checklist and plans, ready for your sites.

3. Weeks 3 to 4

   Migration and training

   What we do

   Enter your clients and sites, with renewals, platforms and access holders. Bring in open projects, care plans, freelancer terms and unpaid invoices. Train the team on a live project.

   What we need from you

   Whatever list of sites, renewals and invoices you have. One hour with each role.

   What you have at the end

   Every site with its renewal dates, and every open project in one place.

4. After go-live

   Operations partnership

   What we do

   Review the first month with you: renewals caught, changes quoted, delays explained. Adjust rules and add new site types as the agency grows.

   What we need from you

   A short monthly review.

   What you have at the end

   An agency record that keeps pace with new clients and sites, with someone responsible for it.

• Founder

  Which projects and clients make money?

  Profit by project type, care plan revenue, renewals at risk, unpaid invoices and capacity.

• Project manager

  What is stuck and why?

  Projects by stage, items owed by clients, revision rounds, approvals waiting and the schedule.

• Designer or developer

  What am I building and what is signed off?

  Their tasks, the approved design, change requests and the site record.

• Account manager

  What does this client need to hear today?

  Client status, renewals, care plan hours, quotes pending and what the client owes.

• Finance

  What can we invoice and what is late?

  Milestones reached, freelancer payments due, unpaid invoices by age and renewal payers.