Verity for content agencies

Forty pieces a month, nine freelancers, and the client has asked for a fourth revision.

A content agency makes the same thing again and again: an article, a script, a post, a newsletter. The money is made or lost between the brief and the final approval. Briefs are thin, drafts go through rounds nobody counted, freelancers deliver late, and the rights to the work are rarely written down. Verity keeps the calendar, the drafts, the rounds and the freelancers on one record per client.

Verity in one line

One system that knows every piece, every draft round, every freelancer and every date, and tells you which client is over its revision budget before the month closes.

See your content agency in Verity See the 13 problems we solve

Free: we set up a working demo of your own business, on your own data, within 7 days. You pay only if your team decides to use it.

Your writing tools, CMS and publishing tools stay where they are. Verity runs the agency around them.

Verity / Agency / This week

All clients

Live

Pieces due this week

27

6 at risk

Over round limit

5

pieces on 3 clients

Freelancer misses

3

this month

Retainers off volume

4 of 14

over or under

Pieces delivered against retainer, this month

  • FinNest (16 included)19 delivered
  • Greenpath (12)12 delivered
  • CloudKart (20)11 delivered
  • Medley Health (8)7 delivered

FinNest has 3 pieces above retainer volume. CloudKart is 9 pieces behind with 6 days left.

Review both
  • Case study draft, GreenpathWith client for 8 daysChase
  • Hindi explainer script, CloudKartFreelancer Pooja, due 21 OctMissed

Illustrative screen with sample figures. Yours is set up with your own clients, pieces in progress, revision rounds and freelancer load.

How it runs today

The writing is the easy part. The traffic around it is not.

A content agency of ten to forty people runs a calendar for each client: blogs, social posts, newsletters, scripts, case studies. Each piece moves from brief to draft to edit to client review to publish. The writers are a mix of in-house staff and freelancers.

The system for this is usually a shared sheet, a task board and a lot of chat. The calendar is in one place, the drafts in another, the client's comments in email, the freelancers' invoices in a third and the signed agreements, if any, nowhere. The editor who holds it together answers most questions from memory.

So the agency finds out late. A piece that went through five rounds on a fee that allowed two. A freelancer who missed a deadline and nobody knew until publish day. A client calendar with eight pieces due on one Friday. A deliverable the client now wants to use in print, with no written record of what rights were given.

What most content agencies run on

  • Content calendar in a shared sheet
  • Task board for drafts
  • Documents shared by link
  • Freelancer chat groups
  • Invoice and payout sheet

Each tool is good enough on its own. Nothing connects the client, the piece, the rounds, the writer and the payment.

13 problems, one by one

Where a content agency actually loses money.

These are the situations content heads, editors and agency owners describe again and again. For each one: what it looks like, what it costs, and what Verity does about it.

  1. 01Calendar

    The calendar bunches up on Fridays

    What it looks like

    A client's monthly plan has twelve pieces. Eight fall due in the last week because the client's launch is on the 30th. The same editor reviews all of them on the 28th.

    What it costs you

    Late nights, rushed edits and a higher error rate in the pieces that matter most.

    How Verity fixes it

    The calendar shows pieces by client, due date and stage, and the editor's load by week. A week that holds more than a person can edit is flagged while the plan is being made, and pieces can be moved with a reason.

    See the screen
  2. 02Calendar

    A thin brief becomes a bad first draft

    What it looks like

    The brief says "write a blog on cyber safety, 800 words." No audience, keyword, tone, source, call to action or example is given. The draft misses on all six.

    What it costs you

    Example arithmetic: a ₹6,000 article that needs three extra rounds at two hours each is 6 extra hours, about ₹4,000 of editor time.

    How Verity fixes it

    Each piece starts as a brief with audience, goal, keyword, tone, sources, length and call to action. A brief missing the required fields cannot be assigned to a writer, and the client's earlier approved briefs are on the record.

    See the screen
  3. 03Revisions

    Revision rounds nobody counted

    What it looks like

    A retainer includes two rounds per piece. Client comments arrive in pieces over a week by email, chat and a shared document. By the sixth round no one can say how many there have been.

    What it costs you

    Rounds are the largest hidden cost of content work. Example arithmetic: 12 pieces a month with two extra rounds each at 90 minutes a round is 36 hours, close to a week of one person.

    How Verity fixes it

    Every draft has a round number, the date it went to the client and the date feedback arrived. Comments are attached to the round. Verity shows rounds used against rounds included and holds a new round for a quote when the limit is passed.

    See the screen
  4. 04Revisions

    Conflicting feedback from three client people

    What it looks like

    The marketing head wants a casual tone. The founder asks to make it formal. The legal contact deletes a paragraph. The writer rewrites to please the last voice.

    What it costs you

    Rounds multiply and the final copy reads as a compromise nobody likes.

    How Verity fixes it

    Each client record names one final approver per content type. Feedback from other people is logged as comments and the approver's decision is the one that closes the round.

    See the screen
  5. 05Revisions

    The client approves slowly, then wants it tomorrow

    What it looks like

    A draft sits with the client for nine days. When it is approved the post has to go out the next morning. The team works the night.

    What it costs you

    Rushed work and, often, errors. Writers who are asked to turn around a piece overnight are not paid for it.

    How Verity fixes it

    A draft with the client for more than a set number of days is flagged to the account manager, with the new publish date. The record shows how long each client takes to approve on average, which supports a conversation about turnaround.

    See the screen
  6. 06Freelancers

    Freelancers are found, not managed

    What it looks like

    The team has 40 freelancers across writing, design, video and translation. Their rates are in a chat. Nobody remembers who is good at fintech or who missed the last two deadlines.

    What it costs you

    Good freelancers are lost to overbooking. Poor ones are hired again because their record is nowhere.

    How Verity fixes it

    Each freelancer is a record with skills, languages, rate, past pieces, on-time delivery and quality notes. Searching for a fintech writer who can do Hindi lists who is free and how they performed.

    See the screen
  7. 07Freelancers

    A freelancer misses the deadline and no one knows

    What it looks like

    A piece is due Wednesday at noon. The freelancer says "almost done" on Tuesday and goes quiet. On Wednesday afternoon the editor starts writing it from scratch.

    What it costs you

    A day of the editor's time and a late delivery to the client.

    How Verity fixes it

    Each assignment has a draft deadline well before the publish date. If it is missed, the editor is alerted with the backup writers who are free, and the miss goes on the freelancer's record.

    See the screen
  8. 08Freelancers

    Freelancer payments and tax paperwork

    What it looks like

    Payouts are made at the end of the month from a sheet. A writer is paid for a piece that was rejected. Another is paid twice. TDS and PAN details are missing for three people.

    What it costs you

    Overpayment, disputes, and questions from your accountant. Under Section 194J, tax is generally deducted on professional fees once payments cross ₹50,000 in a year, at 10% for professional services.

    How Verity fixes it

    Each assignment has an agreed fee and a status. A payment task appears only when the piece is accepted. The freelancer's PAN, bank and year-to-date total sit on the record for the accountant, who deducts tax and pays. Verity does not run the payment.

    See the screen
  9. 09Rights

    Nobody wrote down who owns the work

    What it looks like

    A freelancer wrote an ebook. The client now wants to reuse it in print and in another country. The agency's agreement with the freelancer says nothing, and neither does the one with the client.

    What it costs you

    Under the Copyright Act, an assignment must be in writing, and if no period is stated it is generally taken as five years, and if no territory is stated, as India only. Rights not used within a year can lapse unless the assignment says otherwise. A client who assumed perpetual worldwide use can be surprised, and so can the agency.

    How Verity fixes it

    Each deliverable has a rights record: who created it, the agreement signed, the period, the territory and the client it was assigned to. A piece cannot be marked delivered without it.

    See the screen
  10. 10Rights

    Sponsored and influencer content without the right label

    What it looks like

    A brand's blog includes a paid creator's quote. A video script lists a product placement. The labelling is the writer's guess.

    What it costs you

    ASCI's 2025 scorecard found only 29% of the posts it reviewed carried adequate disclosure. A complaint lands on the brand and often the agency that produced the content.

    How Verity fixes it

    Pieces with a paid mention, gifted product or sponsored placement are tagged, and the disclosure line and its placement are on the checklist. The editor ticks it before the piece is approved for publishing.

    See the screen
  11. 11Rights

    AI-assisted content with no record of how it was made

    What it looks like

    A writer uses an AI tool for a first draft and an AI voice for a video. The client's contract says original human work. Nobody noted which tool was used.

    What it costs you

    From 20 February 2026, amendments to the IT Rules require platforms that enable synthetic content to label it and attach provenance markers, so synthetic audio and video is under scrutiny. The agency's contract and its client's rules decide what is allowed.

    How Verity fixes it

    Each piece records whether AI tools were used and which, as your client contracts require. A client with a no-AI clause shows a warning on every piece, and the editor confirms the check.

    See the screen
  12. 12Retainers

    Retainer volume: promised, delivered and billed

    What it looks like

    A client pays for 16 pieces a month. Eleven were delivered in September, 19 in October. Nobody tracked what carried over, and the invoice is for 16 every month.

    What it costs you

    Over-delivery is unpaid work, under-delivery is a dispute. Both repeat each month.

    How Verity fixes it

    Each retainer lists the pieces included by type. Delivered pieces are counted against it by month, with carry-over rules recorded, so extra work is quoted and shortfalls are caught early.

    See the screen
  13. 13Owner

    Which clients and content types make money

    What it looks like

    A long-form article takes 9 hours of work for a ₹7,000 fee. A social post takes 40 minutes for ₹1,500. Nobody has compared them.

    What it costs you

    The agency keeps selling what is easiest to sell, not what pays best.

    How Verity fixes it

    Time and freelancer costs are logged against each piece. Verity shows revenue, hours and cost by client and by content type, so you can reprice the types that lose money.

    See the screen

The numbers behind it

The numbers behind these problems.

From published sources, with the source named under each figure. Your own numbers will differ, and showing you yours is the first thing Verity does.

  • ₹3,000 to 3,500 crore

    estimated size of India's creator and influencer marketing sector in 2025, with e-commerce 23% and FMCG 19% of annual spend. This is a vendor estimate.

    Kofluence report via The Week, 2025

  • 29%

    of influencer posts reviewed in ASCI's 2025 scorecard carried adequate disclosure. 69 of the top 100 failed the guidelines.

    exchange4media on ASCI study, 2025

  • 5 years

    the period an assignment of copyright is generally taken to last when none is stated, and it is presumed to cover India only when no territory is stated. It must be in writing.

    Copyright Act 1957, Section 19, Advocatekhoj

  • ₹50,000

    the yearly amount of payments for professional or technical services above which tax is generally deducted, at 10% for professional services and 2% for technical services.

    ClearTax on Section 194J

The creator figure is a vendor estimate. The ASCI result is for influencer posts, not for all content. TDS thresholds and the new Income Tax Act numbering are changing, so confirm the current figure with your accountant. No Indian survey on revision rounds or freelancer lateness was found, so those pains use labelled example arithmetic.

What you will actually see

The screens you would use every day.

Six views, each built for one job. Names, columns and terms are set up in your agency's own language.

Screen 1 of 5

The content head's morning view

Pieces due, rounds used, freelancer misses and retainer volume, on one screen. It replaces the Monday editorial meeting.

Fixes

  • 12 Retainer volume: promised, delivered and billed
  • 13 Which clients and content types make money

Verity / Agency / This week

All clients

Pieces due this week

27

6 at risk

Over round limit

5

pieces on 3 clients

Freelancer misses

3

this month

Retainers off volume

4 of 14

over or under

Pieces delivered against retainer, this month

  • FinNest (16 included)19 delivered
  • Greenpath (12)12 delivered
  • CloudKart (20)11 delivered
  • Medley Health (8)7 delivered

FinNest has 3 pieces above retainer volume. CloudKart is 9 pieces behind with 6 days left.

Review both
  • Case study draft, GreenpathWith client for 8 daysChase
  • Hindi explainer script, CloudKartFreelancer Pooja, due 21 OctMissed

Screen 2 of 5

The client calendar and who is loaded

Pieces by client, stage and due date, with each editor's load by week. A piece without a complete brief cannot be assigned.

Fixes

  • 01 The calendar bunches up on Fridays
  • 02 A thin brief becomes a bad first draft

Verity / Content calendar

Next 4 weeks

Brief ready2

  • Cyber safety guide, FinNestAudience, keyword, tone set. Due 27 OctComplete
  • Winter recipes, GreenpathSources missingIncomplete

Drafting2

  • Product explainer, CloudKartWriter: Aman. Due 22 OctOn track
  • Hindi script, CloudKartFreelancer: Pooja. Due 21 OctMissed

With client1

  • Case study, GreenpathRound 2 of 2. 8 daysChase
EditorThis weekNext weekClientsStatus
Ritika9 pieces6 piecesFinNest, MedleyOver capacity
Samar5 pieces7 piecesCloudKartOK

Screen 3 of 5

Rounds, feedback and the client approver

Every draft has a round number, dates and attached comments. The client's final approver closes each round. Rounds above the limit are held for a quote.

Fixes

  • 03 Revision rounds nobody counted
  • 04 Conflicting feedback from three client people
  • 05 The client approves slowly, then wants it tomorrow

Verity / Revisions

Pieces in review

PieceClientRoundIncludedApproverStatus
Case studyGreenpath22Neha KapoorWith client 8 days
Cyber safety guideFinNest42Sameer JainOver limit
Product explainerCloudKart12Divya RaoIn edit
Newsletter 14Medley Health22Dr Anil ShahApproved

Cyber safety guide, FinNest

Round 4. Approver: Sameer Jain

Comments
Marketing: casual. Founder: formal. Legal: cut para 3
Decision by approver
Pending
Rounds used
4 of 2 included
  1. Round 1Sent 2 Oct
  2. Round 2Tone changed
  3. Round 3Structure changed
  4. NowExtra rounds quoted at ₹3,000

Screen 4 of 5

Who writes, how well, and what they are owed

Skills, languages, rates, on-time record and the status of each assignment and payment. A missed deadline shows the backup writers who are free.

Fixes

  • 06 Freelancers are found, not managed
  • 07 A freelancer misses the deadline and no one knows
  • 08 Freelancer payments and tax paperwork

Verity / Freelancers

Writers, designers, video and translation

FreelancerSkillsRateOn timeOpen workStatus
Pooja NairHindi, fintech₹2 per word68%1 pieceMissed 21 Oct
Aman VermaTech, SaaS₹3 per word94%2 piecesFree Thu
Rhea DasHealth, long form₹3.5 per word90%1 pieceOn track
Imran QureshiVideo scripts₹4,500 per script85%0Available
AssignmentFeeAcceptedPayment dueYear to datePAN
Product explainer₹5,400Yes5 Nov₹38,200On file
Case study₹6,000Yes5 Nov₹52,400On file
Hindi script₹3,600NoHeld₹14,000Missing

Screen 5 of 5

Who owns the work, and what checks it needs

For each deliverable, the agreement signed with the creator and the client, the period and territory, and the label, claim and AI checks that must be ticked before it goes out.

Fixes

  • 09 Nobody wrote down who owns the work
  • 10 Sponsored and influencer content without the right label
  • 11 AI-assisted content with no record of how it was made

Verity / Rights and checks

Deliveries in the next 14 days

DeliverableCreatorAgreementPeriodTerritoryStatus
Ebook, FinNestRhea DasSignedPerpetualWorldComplete
Explainer video, CloudKartImran QureshiVerbalNot statedNot statedMissing
Case study, GreenpathAman VermaSigned3 yearsIndiaClient asked world
  • Paid mention labelled, FinNest guideDisclosure line in first paragraph
  • AI tool use recorded, CloudKart scriptClient contract: no AI without consent
  • Claims sourced, Medley Health newsletterDoctor reviewed 17 Oct

Illustrative screens with sample data. Layouts, fields, names and terms are set up around how your content agency works.

An ordinary day

The same Thursday, before and after.

What changes is not the writing. It is that the day leaves a record, and the record does the chasing.

WhenTodayWith Verity
9:30 TodayThe editor opens the calendar sheet and four chats to see what is due today. With VerityThe calendar shows 27 pieces due this week, six at risk, each with a stage and an owner.
11:00 TodayA brief arrives in a voice note. The writer asks questions for two days. With VerityThe brief form is incomplete, so it goes back to the account manager with the missing fields listed.
1:00 TodayA freelancer does not answer. The piece is due at 5. With VerityThe missed draft deadline raised an alert on Tuesday and a backup writer is already on it.
3:30 TodayA client sends round four of comments by email, from three different people. With VerityThe comments are attached to the round, the approver's decision closes it, and the extra round is quoted.
5:30 TodayA client wants to use an old ebook in print, and no one can find the writer's agreement. With VerityThe rights record shows period, territory and the signed agreement.
Month end TodayPayouts are made from a sheet, and the retainer invoice repeats last month's. With VerityPayments are due only for accepted pieces, and the invoice reflects pieces actually delivered.

How we work with you

We set it up with you, in four weeks.

You do not get a login and a manual. We follow a client's month from calendar to payout, build Verity around how your briefs, rounds and freelancers really move, bring in your data, then stay to make sure it keeps working.

  1. Week 1

    Discovery and mapping

    What we do
    Follow three pieces from brief to publish, including one with too many rounds. Sit in a calendar planning meeting and a freelancer payout day.
    What we need from you
    Two to three hours of yours and your content head's. A month of the content calendar and the freelancer list.
    What you have at the end
    A written map of your agency: clients, retainers, content types, rounds, freelancers, rights and the first gaps we will close.

  2. Weeks 2 to 3

    Configuration

    What we do
    Set up client and content type records, brief templates, stages, round limits, approver roles, freelancer records, rights fields, checklists and the six screens in your own terms.
    What we need from you
    Check the setup with an editor and an account manager. Tell us where a stage, a field or a rule is wrong.
    What you have at the end
    A working Verity with your real clients, content types and rules, ready for your data.

  3. Weeks 3 to 4

    Migration and training

    What we do
    Bring in clients, retainer terms, the open calendar, freelancer details and past agreements from your sheets and folders. Train each role on its own screen using live pieces.
    What we need from you
    Your calendar and freelancer list in whatever form they exist. One hour with each role.
    What you have at the end
    Your clients, pieces and freelancers inside Verity, and a team that has run a real brief, a real revision and a real payout through it.

  4. After go-live

    Operations partnership

    What we do
    Stay on after launch. Review the first month of rounds, deadlines and volumes with you, tune the limits, and handle changes when you add a client, a content type or a team.
    What we need from you
    A short monthly review of what the numbers say.
    What you have at the end
    A system that keeps matching how the agency runs, with someone responsible for it.

Bring these on day one

  • A month of the content calendar
  • Your retainer terms and what each includes
  • The freelancer list with rates and any signed agreements
  • Two recent client feedback threads
  • A recent freelancer payout sheet

Your time

About 8 to 11 hours of your own time across the four weeks, mostly in week 1. Your content head needs a few more.

After go-live

Nobody is hired to run Verity. Briefs, rounds and deliveries are recorded as part of work the team already does, and views come from those records.

Verity AI

Ask your agency a question. Get an answer, not a report to build.

Verity AI reads your own client, piece, round and freelancer records. Ask in plain language, then turn the answer into tasks for the right people.

  • Your records only Answers come from your own content agencies data, not from generic knowledge.
  • Right person, right view It only shows what the person asking is allowed to see.
  • Turns into action An answer can become a task assigned to a named person.

Verity / Ask

Which pieces have used more revision rounds than the retainer includes?

Five pieces across three clients. FinNest accounts for three of them.

  • FinNest3 pieces
  • Greenpath1 piece
  • Medley Health1 piece

Create quote tasks for the account managers

Verity / Ask

Which writers are free next week and know fintech?

Two. Aman Verma is free from Thursday and Rhea Das from Monday.

  • Aman Verma94% on time
  • Rhea Das90% on time

Assign the open FinNest pieces

Verity / Ask

Which deliverables have no signed agreement with the creator?

Four. Two are freelancers' videos for CloudKart.

Create agreement tasks for the content head

Sample questions and answers with illustrative figures.

Without chasing

The follow-ups nobody has time to make.

Set once, then they run from your records. Your team still talks to clients and freelancers; Verity makes sure the right person knows what to do.

When

A brief is saved without audience, keyword, tone or length

  • Marked incomplete
  • Task to the account manager to fill the gaps
  • Cannot be assigned to a writer until complete

When

A draft has been with the client past the agreed days

  • Flagged on the revisions screen
  • Reminder task to the account manager
  • New publish date proposed and recorded

When

A client round exceeds the rounds included

  • Held for a quote
  • Task to the account manager
  • Quote and decision recorded on the piece

When

A freelancer's draft deadline passes with no draft

  • Editor alerted
  • Free backup writers shown
  • Miss recorded on the freelancer's record

When

A piece is accepted

  • Payment task created for finance with the agreed fee
  • Year-to-date total updated for tax records
  • Rights record checked before delivery

When

A deliverable is due and no signed agreement is on its rights record

  • Delivery held
  • Task to the content head
  • Release recorded when the agreement is added

Rules and paperwork

The rules a content agency has to keep up with.

Verity does not give legal or tax advice and does not file anything for you. It keeps the records these rules depend on in order, so you are not hunting for them when someone asks.

  • Copyright assignment (Copyright Act, 1957, Section 19)

    What is expected

    An assignment must be in writing and signed. If it does not state a period, it is generally taken to be five years, and if it does not state a territory, India only. Rights not used within a year can lapse unless the assignment says otherwise.

    How Verity helps

    Each deliverable has a rights record with creator, agreement, period, territory and client.

    Advocatekhoj, bare act

  • ASCI and CCPA rules on sponsored content

    What is expected

    Any material connection, such as a payment or gifted product, generally needs a prominent disclosure. ASCI found only 29% of posts reviewed had adequate disclosure in 2025.

    How Verity helps

    Pieces with paid mentions are tagged, with the disclosure line on the checklist before approval.

    exchange4media on ASCI study

  • Synthetic media labelling (IT Rules amendment, 2026)

    What is expected

    Amendments notified on 10 February 2026 and in force from 20 February 2026 require intermediaries that enable synthetic content to label it and attach provenance markers. The duties fall on platforms, and enforcement timing was reported as phased. Your client contracts may ask more of you.

    How Verity helps

    Each piece records whether AI tools were used and which, so you can answer a client or platform.

    exchange4media

  • TDS on freelancer fees (Section 194J) and GST

    What is expected

    Tax is generally deducted on professional fees above ₹50,000 a year, at 10%, and PAN is needed. Agency fees attract GST. Your accountant decides and files.

    How Verity helps

    Each freelancer record holds PAN, bank details and year-to-date fees, and each client invoice records amount and payment state.

    ClearTax

Rules change and differ by situation. Confirm current requirements with your accountant or lawyer.

Who sees what

Everyone sees the same records, through their own window.

A freelancer should see only their own jobs. A client contact should not see another client. Each role opens on what it needs.

  • Agency owner

    Which clients and content types make money?

    Revenue and cost by client and type, retainer volumes, freelancer spend and rights gaps.

  • Content head or editor

    What is due, stuck or late?

    Calendar, stages, editor load, rounds used and freelancer misses.

  • Account manager

    Where is my client's work?

    Briefs, approvals waiting, rounds used and retainer volume for their clients.

  • Freelancer

    What is my job and by when?

    Only the assignments, briefs and deadlines given to them, and their own payment status.

  • Accountant

    What was delivered, accepted and owed?

    Accepted pieces, agreed fees, freelancer totals with PAN, and client retainer invoices.

Straight answers

What changes, and what stays the same.

Keep using

  • Your writing and design tools, and the CMS where content is published. We agree during setup how drafts and links reach Verity.
  • Your chat and email with clients and freelancers. Your team replies
  • Verity tracks who owes a reply.
  • Your plagiarism or style checkers, if you use them.
  • Your accountant, who still deducts tax, raises invoices and files returns.

Verity does not

  • Publish content or schedule posts.
  • Write or edit content for you.
  • Send messages, invoices or payments on its own.
  • Draft your contracts or give legal advice.

We bring clients, retainer terms, the open calendar, freelancer details and agreements across from your sheets and folders, in stages, so content keeps flowing while it happens.

  • Excel
  • Google Sheets
  • Legacy ERP
  • CRM
  • One operating environment

Questions

Questions content agency owners ask.

My writers hate admin. Will they use it?

Only if it takes seconds. Writers see their own assignments, the brief and the deadline, and mark the draft delivered. The round tracking and rights work belong to editors and account managers.

Does Verity publish or schedule posts?

No. Your team publishes from your own tools. Verity records the piece, the approval and the publish date.

How does it count revision rounds?

Each time a draft goes to the client it becomes a numbered round with the date and the comments attached. Rounds are compared with the number included in the retainer.

Can freelancers log in?

Yes, if you want them to, with access to only their own jobs. Access can be removed when a project ends.

Can it pay my freelancers?

No. Verity shows what is accepted, what is owed and each person's year-to-date fee for your accountant. Payment and tax deduction are done by your accountant.

Does it check for plagiarism or AI use?

No. It records whether AI tools were used, and which, as your contracts require, and holds a checklist so your editor confirms the checks you already do.

We write in several languages. Is that handled?

Yes. Languages are part of each freelancer's record and each piece, so you can search for who can write in which language.

Who can see my data?

Only the people you allow. Access is set by role and client, and every change is recorded with who made it and when.

What does it cost?

It depends on the number of people, clients and what you want set up. Message us and we will give you a clear number after a short conversation about how your agency runs.

Where the figures come from

Sources

  1. Kofluence report via The Week, 2025
  2. exchange4media on ASCI study, 2025
  3. Copyright Act 1957, Section 19, Advocatekhoj
  4. ClearTax on Section 194J
  5. exchange4media on synthetic content labelling rules, 2026

Last checked 15 October 2026. Published figures vary by region and method, so treat them as indicative, not as a promise of your results.

Start with the pieces stuck in revision.

Tell us how your agency runs and we will show you the pieces over their round limit, the freelancers who missed deadlines and the work with no rights record, using your own numbers.

Get your free demo Email us

Free: we set up a working demo of your own business, on your own data, within 7 days. You pay only if your team decides to use it.