Verity for PR agencies

The journalist you pitched last week is the one you pitch again today. Nobody noted that.

A PR agency runs on relationships, timing and proof. The relationships sit in phone contacts, the timing in a calendar nobody shares, and the proof in clipping folders built on the 30th. Verity keeps every journalist, pitch, announcement and clipping against the client, so you stop repeating yourself and can show what the retainer delivered.

Verity in one line

One system that knows every journalist, every pitch, every embargo and every piece of coverage, and tells you which retainer is under-delivering before the review call.

See your PR agency in Verity See the 13 problems we solve

Free: we set up a working demo of your own business, on your own data, within 7 days. You pay only if your team decides to use it.

Your media monitoring service, press release tools and email stay where they are. Verity runs the agency around them.

Verity / Agency / This week

All clients

Live

Coverage this month

48

31 in target outlets

Pitches awaiting reply

26

9 due for follow-up

Retainers over hours

5 of 17

this month

Announcements this week

4

1 embargoed

Hours used against hours sold

  • Nuvo Fintech57 of 40 h
  • Greenleaf Foods44 of 50 h
  • Medora Labs36 of 50 h
  • Kalpa Hotels63 of 60 h

Nuvo Fintech is at 142% of sold hours. Founder LinkedIn work is not in the retainer.

Review scope
  • Pitch pipeline: Orion PharmaProposal due Friday. 2 people also on live workStretched
  • Coverage report, Greenleaf FoodsDue 3 NovNot started

Illustrative screen with sample figures. Yours is set up with your own clients, pitches, coverage and retainer hours.

How it runs today

The agency's most valuable asset is in people's phones.

A PR agency of ten to fifty people serves a dozen or more clients, each with announcements, spokespeople and a monthly report to show. Media relationships are held by individuals. A senior consultant knows which reporter covers funding, who prefers a call and who was burned by a late embargo. When she leaves, the knowledge leaves.

The working records are in pieces. Media lists are Excel sheets that differ by person. Pitches go out from personal email and WhatsApp. Coverage is saved as screenshots and links. The retainer is a monthly fee that has not changed since the day it was signed, while the work has grown.

So the agency learns late. Two team members pitch the same reporter on the same day. A client is told coverage is "coming" with no record of who was pitched. A monthly report is built in a night from folders. And a retainer sold for 20 hours takes 45. A trade survey of Indian PR professionals in 2025 found two in three say securing editorial coverage has become harder, and 66% find outdated client expectations a major challenge.

What most PR agencies run on

  • Excel media lists per team
  • Personal email and WhatsApp for pitches
  • Shared folders of clippings
  • A media monitoring service
  • Timesheets or none

Each one does its job. Nothing joins the journalist, the pitch, the coverage and the retainer.

13 problems, one by one

Where a PR agency actually loses money.

These are the situations PR founders and account heads describe again and again. For each one: what it looks like, what it costs, and what Verity does about it.

  1. 01Media lists

    Media lists differ by person

    What it looks like

    Four consultants each keep their own list of tech reporters. One has a new number for a reporter, another still uses the old one. Nobody knows who left which publication.

    What it costs you

    Pitches go to the wrong person or a dead email, and a good story gets no coverage because the contact was out of date.

    How Verity fixes it

    Journalists are records with beat, outlet, contact details, preferred way to be reached, and last verified date. Everyone works from the same list, and a record not checked for six months is flagged.

    See the screen
  2. 02Media lists

    The same reporter is pitched twice in a day

    What it looks like

    A business reporter gets a funding story from one consultant at 10 am and an unrelated product pitch from another at 4 pm. She replies to neither and marks both as noise.

    What it costs you

    A relationship built over years is spent on careless contact. Reporters talk to each other about agencies that spam.

    How Verity fixes it

    Every pitch is logged on the journalist's record with the client and the result. Before a pitch is sent, the consultant sees contact in the last 14 days and who made it.

    See the screen
  3. 03Pitches

    Pitch follow-ups depend on memory

    What it looks like

    A pitch went out on Tuesday. The plan was to call on Thursday. Thursday brings a client crisis and the follow-up is never made.

    What it costs you

    A story that needed one nudge lapses. The client asks why nothing has run and the honest answer is that nobody called.

    How Verity fixes it

    Each pitch has a follow-up date and an owner. Verity lists pitches awaiting a response, due today, and marks the outcome: covered, declined, no response.

    See the screen
  4. 04Pitches

    Embargoes and announcement dates collide

    What it looks like

    Two clients plan announcements for the same Tuesday. A third client's embargoed news has to break at 6 am. Briefings are being given by the same person.

    What it costs you

    A clash dilutes both stories. A broken embargo damages trust with reporters and the client.

    How Verity fixes it

    Announcements are on a shared calendar with date, time, embargo state, spokesperson and the consultant responsible. Clashes show as the plan is made, and a story with an embargo is marked until release.

    See the screen
  5. 05Approvals

    Spokespeople and approvals

    What it looks like

    A quote for a founder goes to the client by chat. The founder edits it twice by voice note. The version sent to the reporter is the first one.

    What it costs you

    A misquote or an unapproved line printed under the client's name is hard to take back.

    How Verity fixes it

    Statements and releases have versions and a named client approver. Only the approved version can be marked as sent, and the approval date stays on the record.

    See the screen
  6. 06Coverage

    Coverage is collected by hand on the 30th

    What it looks like

    On the last day of the month, an executive searches each outlet for the client's name, takes screenshots and pastes links into a sheet. Some pieces are missed. Others are old.

    What it costs you

    Example arithmetic: 15 clients at 5 hours each is 75 hours a month, nearly two weeks of one person, on a task that proves value but builds none.

    How Verity fixes it

    Coverage is logged as it appears, against the client, the pitch it came from and the journalist. The monthly view builds from those records, so the report starts on day 1 and not day 30.

    See the screen
  7. 07Coverage

    Nobody can show what the coverage was worth

    What it looks like

    A client's CMO asks, "We got 40 mentions. So what?" The agency shows a pile of links. Only 46% of corporate communication respondents in a PRCAI study said they have a separate measurement budget, and 92% said the industry needs a clear, standard measurement system.

    What it costs you

    Without agreed measures, the client judges PR by vibes and the retainer is the first cost cut in a bad quarter.

    How Verity fixes it

    Each client's goals are set on the record at the start: key messages, target outlets and spokespeople. Every piece of coverage is tagged against them, so the monthly view shows what moved against what was agreed.

    See the screen
  8. 08Retainers

    The retainer that never rises while scope does

    What it looks like

    A retainer was agreed at ₹80,000 a month for media relations. It now includes social posts, event support, a founder's LinkedIn ghostwriting and an investor note.

    What it costs you

    One PR founder's published opinion piece puts it plainly: the scope keeps growing while the retainer stays the same. Example arithmetic: 55 hours against 30 sold, at ₹900 an hour of cost, is ₹22,500 a month absorbed.

    How Verity fixes it

    Each retainer lists its inclusions and sold hours. Time is logged against the client as work is done, and Verity shows hours used against hours sold and any extra work waiting for an approval before it begins.

    See the screen
  9. 09Retainers

    Clients with outdated expectations

    What it looks like

    A client expects a front-page story every month because that is what PR meant ten years ago. The agency is delivering relevant coverage in the right outlets but cannot show why that is better.

    What it costs you

    In a 2025 India survey, 66% of PR professionals found managing outdated client expectations a major challenge. The mismatch ends in a lost client.

    How Verity fixes it

    The goal and agreed outlets are on the client record from the first week. Reviews are scheduled and recorded, with notes on what was agreed, so expectations are reset against a written record.

    See the screen
  10. 10Crisis

    A crisis starts on a Saturday night

    What it looks like

    A negative post about a client goes viral at 10 pm. The only person with the client's crisis contacts is on a flight. The statement draft is in her laptop.

    What it costs you

    The first few hours decide the story. Delay and confusion make it larger.

    How Verity fixes it

    Each client has a crisis record with named contacts, approvers, a holding statement and an escalation order. When an issue is raised, Verity creates tasks for each role and keeps one log of what was said and approved.

    See the screen
  11. 11Compliance

    Influencer and sponsored content without the right label

    What it looks like

    A creator campaign for a client goes out with the disclosure buried in a hashtag block.

    What it costs you

    ASCI's scorecard found 69 of the top 100 influencers failed its disclosure guidelines, so the risk is common. A complaint names the brand and the agency that set it up.

    How Verity fixes it

    Creator and sponsored posts have a checklist for disclosure and claims, a reviewer and the live link recorded. The task closes only after the check.

    See the screen
  12. 12Compliance

    Journalists' personal details and client data

    What it looks like

    A media list with personal phone numbers is forwarded by email to a freelancer. A client's investor list is saved on three laptops.

    What it costs you

    The DPDP Rules, notified in November 2025, set duties on personal data, with most starting about 18 months after publication. Loose copies of lists become a risk for you and your clients.

    How Verity fixes it

    Lists are records with permissions and an audit trail. Retention dates are set, and a task appears to remove access for a freelancer when a project closes.

    See the screen
  13. 13Growth

    Pitching for new business while serving old

    What it looks like

    The founder is pitching a new client and also handling a crisis for an old one. The proposal is late, and the team's hours for the pitch are not counted anywhere.

    What it costs you

    The agency's new business depends on the same few seniors who also hold the key relationships. Overload loses both.

    How Verity fixes it

    New business is a pipeline with stage, value, owner and next step. Load by person is visible next to live work, so the pitch is staffed knowingly.

    See the screen

The numbers behind it

The numbers behind these problems.

From published sources, with the source named under each figure. Your own numbers will differ, and showing you yours is the first thing Verity does.

  • ₹3,230 crore

    size of India's PR industry in FY26, up 11%, and expected to reach ₹4,500 crore by 2030.

    exchange4media on PRCAI SPRINT 2026, 2026

  • 92%

    of corporate communicators agree the industry needs a clear, standardised measurement system, while only 46% allocate a separate measurement budget.

    exchange4media on PRCAI SPRINT 2026, 2026

  • 2 in 3

    PR professionals in a 2025 India survey said securing editorial coverage has become increasingly difficult, and 66% find outdated client expectations a major challenge.

    PRmoment India, PR Agency Insights Survey 2025

  • ₹25,000 to ₹5 lakh

    the range of monthly PR retainers described by one PR founder, from small D2C brands to large brands, with scope that grows while the retainer stays the same.

    PRmoment India, 2024

The survey in the third figure is a community survey with no stated sample size. The retainer range is from one opinion piece in 2024. The industry size is from a PRCAI study reported in the trade press, not from audited accounts.

What you will actually see

The screens you would use every day.

Six views, each built for one job. Names, columns and terms are set up in your agency's own language.

Screen 1 of 6

The founder's morning view

Pitches awaiting response, coverage this month, retainer hours and announcements on the calendar, on one screen. It replaces the Monday team call.

Fixes

  • 13 Pitching for new business while serving old

Verity / Agency / This week

All clients

Coverage this month

48

31 in target outlets

Pitches awaiting reply

26

9 due for follow-up

Retainers over hours

5 of 17

this month

Announcements this week

4

1 embargoed

Hours used against hours sold

  • Nuvo Fintech57 of 40 h
  • Greenleaf Foods44 of 50 h
  • Medora Labs36 of 50 h
  • Kalpa Hotels63 of 60 h

Nuvo Fintech is at 142% of sold hours. Founder LinkedIn work is not in the retainer.

Review scope
  • Pitch pipeline: Orion PharmaProposal due Friday. 2 people also on live workStretched
  • Coverage report, Greenleaf FoodsDue 3 NovNot started

Screen 2 of 6

Journalists, beats and who spoke to them

One list for the whole agency: beat, outlet, last contact, last result and who owns the relationship. A pitch is not sent without the last contact on screen.

Fixes

  • 01 Media lists differ by person
  • 02 The same reporter is pitched twice in a day
  • 12 Journalists' personal details and client data

Verity / Media list

Business and technology beats

JournalistOutlet and beatLast contactByLast resultStatus
Radhika MenonBusiness daily, funding12 OctSanaCoveredVerified Sep
Arvind KulkarniTech portal, SaaS14 OctRohitPitched twiceHold 7 days
Farah SheikhLifestyle weekly, food3 SepSanaNo responseNot verified 6 mo
Dev AnandTV business, markets1 OctMeeraInterview doneVerified Oct

Arvind Kulkarni was pitched twice in 3 days by different consultants. A second pitch is held for 7 days.

Review

Screen 3 of 6

Pitches, embargoes and approvals

Pitches with a follow-up date and owner, announcements on a shared calendar and statements with a named approver. Clashes show when the plan is made.

Fixes

  • 03 Pitch follow-ups depend on memory
  • 04 Embargoes and announcement dates collide
  • 05 Spokespeople and approvals

Verity / Pitch pipeline

Next 14 days

Sent, awaiting reply2

  • Nuvo Fintech funding, Business dailySana. Follow up ThuDue
  • Greenleaf new range, Lifestyle weeklyRohit. Follow up FriWaiting

Announcements2

  • Nuvo Fintech, Tue 21 Oct, 6 amEmbargo. Founder briefings bookedEmbargo
  • Kalpa Hotels, Tue 21 OctSame day as NuvoClash
StatementVersionClient approverState
Founder quote, Nuvov3Aman JoshiWith client
Press note, Kalpav2Ritu BansalChanges asked

Screen 4 of 6

Coverage against what was agreed

Each piece is logged against the client's goals, the pitch it came from and the journalist. The monthly report builds from this view.

Fixes

  • 06 Coverage is collected by hand on the 30th
  • 07 Nobody can show what the coverage was worth

Verity / Coverage

Nuvo Fintech, October

DateOutletPieceMessagePitchTier
3 OctBusiness dailyFunding roundGrowthSana, 1 OctTarget
9 OctTech portalFounder interviewTrustRohit, 5 OctTarget
15 OctRegional dailyProduct launchProductPress noteOther
17 OctTV businessMarket commentLeadershipMeera, 14 OctTarget
  • Growth message7 pieces
  • Trust message4 pieces
  • Product message3 pieces

Screen 5 of 6

Retainer scope, hours and review notes

What each retainer includes, hours used against hours sold, extra work waiting for approval, and the notes from the last client review.

Fixes

  • 08 The retainer that never rises while scope does
  • 09 Clients with outdated expectations

Verity / Retainers

October

ClientRetainerSoldUsedExtra workStatus
Nuvo Fintech₹1.4 L40 h57 hLinkedIn ghostwritingOver scope
Greenleaf Foods₹90,00050 h44 hNoneHealthy
Kalpa Hotels₹1.1 L60 h63 hEvent supportNear limit
Medora Labs₹80,00050 h36 hNoneHealthy

Nuvo Fintech, last review 8 Oct

Owner: Sana. Next review 5 Nov

Agreed goal
Funding story in 3 target outlets
Delivered
3 of 3
Client expectation
Front-page features monthly
Action
Reset expectation
  1. 8 OctExplained target outlet logic
  2. 1 OctClient asked for LinkedIn work
  3. NoteAdd to retainer or price as extra

Screen 6 of 6

Issues, holding statements and compliance checks

A crisis plan per client with contacts, approvers and a holding statement ready, plus the creator and sponsored post checks that must be done before something goes live.

Fixes

  • 10 A crisis starts on a Saturday night
  • 11 Influencer and sponsored content without the right label

Verity / Issues and checks

Standing records by client

ClientCrisis contactsHolding statementApproverReviewedStatus
Nuvo Fintech3 namedReadyFounderAugCurrent
Kalpa Hotels1 namedMissingGMFebGap
Medora Labs2 namedReadyCEOJunReview due
  • Creator reel for Greenleaf: disclosure shown clearlyReviewer Sana. Live link recorded
  • Creator story for Kalpa: material connection statedCheck before 6 pm post
  • Remove freelancer access to the old media listProject closed 12 Oct

Illustrative screens with sample data. Layouts, fields, names and terms are set up around how your PR agency works.

An ordinary day

The same Wednesday, before and after.

What changes is not the relationship with the press. It is that the day leaves a record, and the record does the chasing.

WhenTodayWith Verity
9:30 TodayThe team asks in a group who has spoken to the tech desk this week. With VerityThe journalist's record shows the last contact, who made it and the result.
11:00 TodayA consultant plans a Tuesday announcement without knowing another client has one that day. With VerityThe shared calendar marks the clash and the founder moves one by a day.
1:30 TodayA pitch from Tuesday goes unanswered and nobody remembers to call. With VerityThe follow-up list shows nine pitches due today, each with its owner.
4:00 TodayA client asks how the month is going. The answer is "we have a few things in the pipeline". With VerityThe coverage view shows eleven pieces to date against the three target outlets agreed.
6:30 TodayA founder's quote is approved on a voice note and the wrong version goes out. With VerityThe release shows version 3, approved by the client on Tuesday, and only that version can be marked sent.
Month end TodaySomeone spends two days collecting clippings and building decks. With VerityCoverage was logged as it appeared, and the report starts with last month's agreed goals.

How we work with you

We set it up with you, in four weeks.

You do not get a login and a manual. We sit with your team through a pitch week, build Verity around how your media relationships and reporting really work, bring in your data, then stay to make sure it keeps working.

  1. Week 1

    Discovery and mapping

    What we do
    Follow one announcement from client brief to coverage report. Sit with a consultant while she builds a media list and a pitch. Note where contact history and hours go missing.
    What we need from you
    Two to three hours of yours and one account director's. Your current media lists and a recent monthly report.
    What you have at the end
    A written map of your agency: clients, goals, media lists, pitch routine, report cycle and the first gaps we will close.

  2. Weeks 2 to 3

    Configuration

    What we do
    Set up client records with goals and key messages, journalist records with beats, pitch stages, embargo states, approval steps, retainer inclusions and the six screens in your own terms.
    What we need from you
    Check the setup with a senior consultant and an executive. Tell us where a beat, stage or rule is wrong.
    What you have at the end
    A working Verity with your real clients, outlets and rules, ready for your data.

  3. Weeks 3 to 4

    Migration and training

    What we do
    Bring in media lists, active pitches, recent coverage and retainer terms from your sheets and folders. Merge duplicate journalists. Train each role on a live client.
    What we need from you
    Your media lists in whatever form they exist. One hour with each role.
    What you have at the end
    Your journalists, pitches and coverage inside Verity, and a team that has run a real pitch and a real report through it.

  4. After go-live

    Operations partnership

    What we do
    Stay on after launch. Review the first month's coverage logs and retainer hours with you, tune the stages and limits, and handle changes when you add a client or a team.
    What we need from you
    A short monthly review of what the numbers say.
    What you have at the end
    A system that keeps matching how the agency runs, with someone responsible for it.

Bring these on day one

  • Your media lists, even if there are several
  • Two recent monthly reports
  • Current retainer terms and hours by client
  • A list of upcoming announcements
  • Your crisis contacts for each client, if you have them

Your time

About 8 to 11 hours of your own time across the four weeks, mostly in week 1. An account director needs a few more.

After go-live

Nobody is hired to run Verity. Pitches, contacts and coverage are recorded as part of work the team already does, and reports come from those records.

Verity AI

Ask your agency a question. Get an answer, not a report to build.

Verity AI reads your own journalist, pitch, coverage and time records. Ask in plain language, then turn the answer into tasks for the right people.

  • Your records only Answers come from your own PR agencies data, not from generic knowledge.
  • Right person, right view It only shows what the person asking is allowed to see.
  • Turns into action An answer can become a task assigned to a named person.

Verity / Ask

Which pitches are due for follow-up today?

Nine pitches across five clients. Four are with Business daily and tech desk reporters.

  • Nuvo Fintech3
  • Greenleaf Foods2
  • Kalpa Hotels2
  • Medora Labs2

Create follow-up tasks for each consultant

Verity / Ask

Which target outlets covered Nuvo Fintech this quarter?

Business daily twice, the tech portal once and TV business once. No coverage yet in the trade weekly.

Add trade weekly to next month's pitch plan

Verity / Ask

Which retainers will cross their hours this month?

Five of 17. Nuvo Fintech is already over. Kalpa Hotels will cross by Friday at the current pace.

Create scope review tasks

Sample questions and answers with illustrative figures.

Without chasing

The follow-ups nobody has time to make.

Set once, then they run from your records. Your team still talks to journalists and clients; Verity makes sure the right person knows what to do.

When

A pitch is sent

  • Follow-up date set on the pitch
  • Task to the consultant
  • Outcome recorded: covered, declined or no response

When

A journalist was contacted by another consultant in the last few days

  • Second pitch held
  • Both owners shown on the record
  • Released by the account director

When

A coverage piece is logged

  • Tagged against the client's goals
  • Linked to the pitch that produced it
  • Added to the monthly view

When

Logged hours pass 90% of sold hours on a retainer

  • Account director alerted
  • Extra work held for a quote
  • Decision recorded on the retainer

When

An announcement is placed on the same date as another client's

  • Clash shown on the calendar
  • Task to the account director
  • Moved or confirmed with a reason

When

A project closes

  • Freelancer access to media lists marked for removal
  • Task to the account director
  • Removal recorded

Rules and paperwork

The rules a PR agency has to keep up with.

Verity does not give legal or tax advice and does not file anything for you. It keeps the records these rules depend on in order, so you are not hunting for them when someone asks.

  • ASCI and CCPA rules on sponsored and influencer content

    What is expected

    ASCI's influencer guidelines and the CCPA guidelines generally require prominent disclosure of any material connection, such as a paid or gifted post. ASCI found 69 of the top 100 influencers failed in its 2025 scorecard.

    How Verity helps

    Creator and sponsored posts have a checklist with a reviewer and the live link recorded.

    exchange4media on ASCI study

  • Digital Personal Data Protection Rules, 2025

    What is expected

    Notified on 14 November 2025. Most duties, including notice, security safeguards, breach reporting and retention, generally apply 18 months after publication. Media lists and investor lists hold personal data.

    How Verity helps

    Lists are records with permissions and an audit trail, with retention dates and removal tasks.

    Scconline on DPDP Rules

  • Client contract, confidentiality and embargo terms

    What is expected

    Your contract generally decides what the retainer includes, confidentiality and how embargoed news is handled. Verity does not draft contracts.

    How Verity helps

    Embargo dates and terms are on each announcement record, and the contract date and inclusions are on the retainer.

  • GST and TDS on professional fees

    What is expected

    PR fees generally attract GST, and clients may deduct TDS on professional fees. Your accountant decides and files.

    How Verity helps

    Each retainer and project record shows fee, billing date and payment state for your accountant.

Rules change and differ by situation. Confirm current requirements with your accountant or lawyer.

Who sees what

Everyone sees the same records, through their own window.

An executive should not see agency margins. A freelancer should see only their job. Each role opens on what it needs.

  • Founder

    Which clients are healthy and which are slipping?

    Retainer hours, coverage against goals, pitch pipeline and renewal dates.

  • Account director

    What is due, waiting or over scope?

    Pitches awaiting reply, announcements, approvals and extra-work requests.

  • Consultant

    Who do I pitch and what happened last time?

    Journalist records, last contact, follow-up list and the client's key messages.

  • Executive

    What do I log and chase today?

    Coverage to log, report tasks, media list updates and monitoring checks.

  • Accountant

    What is billed, due and paid?

    Retainer terms, billing dates, project fees and freelancer bills.

Straight answers

What changes, and what stays the same.

Keep using

  • Your media monitoring service. We agree during setup how coverage reaches Verity.
  • Your email and phone for pitching. Staff send
  • Verity tracks the pitch and the follow-up.
  • Your presentation and design tools for decks and reports.
  • Your accountant, who still raises invoices and files returns.

Verity does not

  • Send pitches, press notes or messages to journalists on its own.
  • Monitor the media or publish anything.
  • Run your payroll or file your returns.
  • Give legal advice on defamation or advertising claims.

We bring media lists, active pitches, recent coverage, retainer terms and crisis contacts across from your sheets, folders and phones, in stages, so live work keeps moving while it happens.

  • Excel
  • Google Sheets
  • Legacy ERP
  • CRM
  • One operating environment

Questions

Questions PR agency owners ask.

My consultants guard their media contacts. Will they put them in a shared list?

Contacts are visible to the agency, but each journalist shows its relationship owner, so credit and responsibility stay clear. It also protects the agency when someone leaves. We agree the rules with you during setup.

Does Verity send pitches or press notes?

No. Your team sends them from your own email or phone. Verity records the pitch, sets the follow-up and shows the result.

Does it track coverage by itself?

No. You keep your monitoring service. We agree how coverage reaches Verity, and your team tags it against the client's goals.

Can it measure PR value?

It shows coverage against the goals and outlets you agreed with the client, by message, outlet and spokesperson. Money values and scores depend on measures you choose, and we set up only those.

How does it help with scope creep on retainers?

Each retainer lists what is included. Hours are logged against the client, and extra work needs an approval step before it starts.

Can freelancers use it?

Yes, with access to only their own tasks and the files they need. Access is removed when the project closes.

We are a team of eight. Is this too much?

A small team has the same duplicate pitches and growing retainers, with fewer people to notice. We set up only what you need in the same four weeks.

Who can see my data?

Only the people you allow. Access is set by role and client, and every change is recorded with who made it and when.

What does it cost?

It depends on the number of people, clients and what you want set up. Message us and we will give you a clear number after a short conversation about how your agency runs.

Where the figures come from

Sources

  1. exchange4media on PRCAI SPRINT 2026, 2026
  2. PRmoment India, PR Agency Insights Survey 2025
  3. PRmoment India, 2024
  4. exchange4media on ASCI study, 2025
  5. Scconline on DPDP Rules 2025

Last checked 15 October 2026. Published figures vary by region and method, so treat them as indicative, not as a promise of your results.

Start with the pitches nobody followed up.

Tell us how your agency runs and we will show you the duplicate pitches, the retainers over hours and the coverage that does not map to any goal, using your own numbers.

Get your free demo Email us

Free: we set up a working demo of your own business, on your own data, within 7 days. You pay only if your team decides to use it.