Verity for design agencies

The work is good. The project still lost money. Verity shows you where the hours went.

A design studio sells hours of thought, and most of them leak in places nobody writes down: a fifth round of changes nobody charged for, feedback buried in a chat, a pitch that took a week and won nothing. Verity keeps the brief, the rounds, the approvals, the licences and the hours on one record per project.

Verity in one line

One system that shows, for every project, what was quoted, what was used, who has to approve next, and whether the studio is making money on it.

See your design agency in Verity See the 13 problems we solve

Free: we set up a working demo of your own business, on your own data, within 7 days. You pay only if your team decides to use it.

Designers keep working in the tools they love. Verity does not replace them. It keeps the business side of each project in one place.

Verity / Studio / This week

All live projects

Live

Live projects

14

3 waiting on client

Revision flags

4

past quoted rounds

Designer load

86%

booked this week

Invoices overdue

₹4.8 L

3 clients

ProjectQuotedHours usedMarginStatus
Kavya Foods rebrand₹3.2 L88 of 10031%On track
Aarav Realty brochure₹1.1 L52 of 40-6%Over budget
Nila Cafe packaging₹1.8 L47 of 7038%On track
Zest Fitness app UI₹4.5 L120 of 13022%Watch

Aarav Realty is on round 5 of 2 quoted. 12 hours unbilled so far.

Open project

Illustrative screen with sample figures. Yours is set up with your own projects, designers, clients and invoices.

How it runs today

The design is organised. The business around it is held together by chat threads.

Inside a design tool, everything is tidy: layers, artboards, versions. Outside it, the studio runs on a client WhatsApp group, a shared drive with folders named by whoever created them, a timesheet someone fills on Friday from memory, and a quote that was a PDF three months ago.

So the questions that decide whether a studio makes money have no single answer. Which round of changes are we on? Did the client approve the logo, or did someone just say it looked fine on a call? Which designer is free next week? Who owns the font that went into the final files, and for how long is the stock image licensed?

The studio founder usually answers these from memory, between creative reviews. It works while there are six projects. At fifteen, work still gets done but margin, deadlines and ownership of the final files quietly get worse.

What most design agencies run on

  • Client WhatsApp groups
  • Shared drive and design files
  • Spreadsheet timesheet
  • Quote and invoice PDFs
  • Email threads
  • Founder’s memory

Each tool is fine at its own job. Nothing ties a feedback message to a round, a round to hours, or hours to a margin.

13 problems, one by one

Where a design studio actually loses money and time.

These are the situations studio founders describe. For each one: what it looks like on an ordinary week, what it costs, and what Verity does about it.

  1. 01Scope

    Revision rounds run past what was quoted

    What it looks like

    The quote said two rounds of changes. The client is now on round five, each one small, each one polite. Nobody wants to be the person who raises it, so the designer just does it.

    What it costs you

    Example arithmetic: a ₹1.5 lakh brand identity quoted at 60 hours that takes 95 has lost about ₹55,000 of time at a ₹1,500 hourly cost rate, and the studio never saw the line item.

    How Verity fixes it

    Each project record holds the rounds included in the quote. Every client feedback is logged as a numbered round. When the count passes the allowance, the project manager gets a flag with the hours used so far, so the extra work is quoted or agreed rather than absorbed.

    See the screen
  2. 02Scope

    Feedback is scattered across chats, calls and email

    What it looks like

    Changes arrive as a voice note, a screenshot with a red circle, a line in an email and something said on a call. The designer works from whichever she saw last. Two weeks later nobody can say what was actually asked for.

    What it costs you

    Rework, missed changes and arguments about who said what. A studio that cannot show what was requested cannot show it did what was asked.

    How Verity fixes it

    Feedback is attached to the project as a round, with the sender, the date, the list of changes and the files. The designer works from one checklist per round, and ticks off each change as it is done.

    See the screen
  3. 03Clients

    Approvals are verbal, and projects stall waiting for them

    What it looks like

    The client said “looks good” on a call, then goes quiet for ten days. The launch date was theirs, but the delay lands on the studio. When the invoice goes out, they say they never approved the final.

    What it costs you

    Idle designers, a project that stays open on the books, and a delayed final payment tied to a sign-off that was never recorded.

    How Verity fixes it

    Each deliverable has an approval state: with studio, with client, approved, or changes requested. Anything waiting on the client longer than your set number of days appears on a list with a reminder task for the account manager, and the approval is recorded with who gave it and when.

    See the screen
  4. 04Pitches

    Unpaid pitches eat a week and win nothing

    What it looks like

    A prospect asks for “just a few ideas” before they decide. Two designers spend three days on concepts. The prospect picks another studio, or never replies.

    What it costs you

    Example arithmetic: three pitches a month at 24 designer hours each, at a ₹1,500 cost per hour, is ₹1.08 lakh of unpaid work every month. Few studios know the number or how many converted.

    How Verity fixes it

    A pitch is a record with the prospect, the hours spent and the outcome. Over a few months the pipeline screen shows hours spent per pitch won, so the studio can decide which pitches to decline, charge a pitch fee for, or limit to a fixed number of hours.

    See the screen
  5. 05Clients

    Enquiries and proposals go cold

    What it looks like

    A referral sends a message on Monday. The proposal is promised for Thursday and goes out the following Tuesday. The client has already spoken to two others.

    What it costs you

    The best leads in a design studio are referrals, and they are the ones who expect a fast, clear reply. A slow reply is read as a slow studio.

    How Verity fixes it

    Every enquiry becomes a record with an owner and a next step. Proposals past their promised date, and sent proposals with no reply after your set interval, appear on the pipeline list as tasks for the person who owns them.

    See the screen
  6. 06Licences

    Stock images, fonts and music licences are forgotten

    What it looks like

    The designer bought a licensed font for one project, then used it on the next. A stock image was licensed for web only and ended up on a hoarding. The licence on a music track expired last month and the video is still live.

    What it costs you

    A claim from the rights holder, a forced takedown, or an unplanned cost when a client’s lawyer asks where the licence is. Rarely large, always unpleasant, and fully avoidable.

    How Verity fixes it

    Every licensed asset is a record: what it is, who bought it, for which project, which uses and territory, and until when. Final deliverables list the licences they depend on. Licences about to expire, or used beyond their listed use, show up on a screen.

    See the screen
  7. 07Handover

    Nobody can say what the client owns when the project ends

    What it looks like

    The client asks for the source files two years later. The designer has left. The agreement said “all rights” on one page and “licence to use” on another. The final files are on someone’s laptop.

    What it costs you

    Disputes over ownership, or a studio forced to rebuild old work for free. Under Indian copyright law, a transfer of rights generally has to be in writing and signed, so what was agreed on a call does not settle it.

    How Verity fixes it

    Each project keeps its signed agreement, the list of deliverables handed over, the date, and who received them. Source files and final exports are attached to the project record, not to a designer’s laptop.

    See the screen
  8. 08People

    One designer is overbooked while another has nothing

    What it looks like

    The senior designer is on four projects and every one is late. A junior has a free week that nobody planned for, because no one can see who is on what.

    What it costs you

    Missed deadlines on one side and paid idle time on the other. The studio hires more people when it may only need to spread the work.

    How Verity fixes it

    Each project assigns designers by week. The capacity screen shows booked hours against available hours for each designer, and flags anyone over their limit, so work is moved before the deadline is missed.

    See the screen
  9. 09Money

    You find out a project lost money after it is over

    What it looks like

    The quote was ₹2.4 lakh. Hours were logged on Fridays from memory, expenses sit in a different sheet, and a freelancer’s invoice arrives a month later. By then the project is closed.

    What it costs you

    Pricing stays a guess, the same loss-making kind of project gets taken again, and the studio cannot tell its best clients from its most expensive ones.

    How Verity fixes it

    Quoted fee, hours logged, freelancer cost and expenses sit on the same project. A running margin shows while the work is live, and a project that crosses 80 percent of its budget before reaching the final stage is flagged.

    See the screen
  10. 10Money

    Milestone invoices are raised late, and paid later

    What it looks like

    The second milestone was due after concept approval. The approval happened on the 3rd, the invoice went out on the 19th, and payment came in the following month. Meanwhile salaries were paid on time.

    What it costs you

    A studio funds its clients’ delays. Under the MSMED Act, payments to micro and small suppliers are due within a written term not exceeding 45 days, but the studio has to have invoiced on time and be able to show it.

    How Verity fixes it

    Each milestone is tied to a deliverable state. When the approval is recorded, a task is created to raise the invoice. Overdue invoices appear by client with age, and the follow-up call is a task with an owner.

    See the screen
  11. 11Clients

    Retainer clients quietly use more than they pay for

    What it looks like

    A monthly retainer covers 40 hours of social and campaign design. Small requests keep arriving by message, and the real usage is 65 hours. The retainer has not been repriced in two years.

    What it costs you

    Example arithmetic: 25 extra hours a month at a ₹1,500 cost per hour is ₹37,500 a month, or ₹4.5 lakh a year, given away on one client.

    How Verity fixes it

    A retainer is a record with its monthly hours and scope. Every request is logged against it, and the balance is visible to the account manager. When usage crosses the monthly allowance, the account manager is prompted to raise it with the client.

    See the screen
  12. 12People

    Freelancers hold files, briefs and know-how that leave with them

    What it looks like

    A freelance illustrator did half the identity work. The files are on a personal drive, the brief was a voice note, and the invoice arrives without a reference to any project.

    What it costs you

    Lost files, unclear rights over what the freelancer produced, and invoices that cannot be matched to a project’s cost.

    How Verity fixes it

    Freelancers are recorded as people with their rate, projects and agreement. Their files are attached to the project record and their invoices are matched to a project, so cost and ownership are clear.

    See the screen
  13. 13Owner

    Past work and brand knowledge cannot be found

    What it looks like

    A returning client asks for the layout used for their brochure last year. The designer who made it has moved on. Someone searches four folders and three chat threads and rebuilds it.

    What it costs you

    The same work done twice, and a client who wonders why a studio they have worked with for three years has no memory of them.

    How Verity fixes it

    Every client keeps a history: projects, rounds, approved files, brand notes and licences used. Anyone on the team opens the client and sees what was done, when, and by whom. Verity AI can answer a question about it in plain words.

    See the screen

The numbers behind it

The numbers behind these problems.

From published sources, with the source named under each figure. Your own numbers will differ, and showing you yours is the first thing Verity does.

  • 52%

    of projects completed in the 12 months before the survey had scope creep or uncontrolled changes, in a project management survey of organisations worldwide. It is across all project types, not only design.

    PMI Pulse of the Profession, as reported in PM Network, 2018

  • 45 days

    is the longest credit period a buyer can agree in writing with a micro or small supplier under the MSMED Act. With no written agreement, payment is due within 15 days. Many small studios qualify as micro or small enterprises.

    Taxmann, on MSMED Act section 15 and section 43B(h)

  • ₹21,583.7 crore

    was pending on the MSME Samadhaan portal for delayed payments to micro and small enterprises, from its launch in October 2017 to 22 July 2024, according to a Lok Sabha answer.

    Lok Sabha Unstarred Question 564, 2024

  • 5 years

    is the period an assignment of copyright is deemed to last if the written deed does not state one, and it is presumed to cover India only if no territory is stated. An assignment must be in writing and signed.

    Bhatt & Joshi Associates, on Copyright Act section 19

The scope creep figure is a general project management survey, not a design-only one, and is from 2018. The Samadhaan figure covers all micro and small enterprise sectors. The copyright points are a law firm’s summary, not legal advice.

What you will actually see

The screens a studio would use every week.

Six views, each built for one job. Names and stages are set up in your studio’s own words.

Screen 1 of 6

The founder’s Monday view

Live projects with their running margin, who is waiting on whom, designer load, and money owed. This replaces the Monday catch-up where everyone reports from memory.

Fixes

  • 09 You find out a project lost money after it is over
  • 13 Past work and brand knowledge cannot be found

Verity / Studio / This week

All live projects

Live projects

14

3 waiting on client

Revision flags

4

past quoted rounds

Designer load

86%

booked this week

Invoices overdue

₹4.8 L

3 clients

ProjectQuotedHours usedMarginStatus
Kavya Foods rebrand₹3.2 L88 of 10031%On track
Aarav Realty brochure₹1.1 L52 of 40-6%Over budget
Nila Cafe packaging₹1.8 L47 of 7038%On track
Zest Fitness app UI₹4.5 L120 of 13022%Watch

Aarav Realty is on round 5 of 2 quoted. 12 hours unbilled so far.

Open project

Screen 2 of 6

One record for each project, from brief to handover

The quote, the rounds of feedback, the hours, the files and the licences for one project, in one place. A new designer can pick it up without asking five people.

Fixes

  • 01 Revision rounds run past what was quoted
  • 02 Feedback is scattered across chats, calls and email
  • 07 Nobody can say what the client owns when the project ends

Verity / Project

Record

Aarav Realty brochure

Client: Aarav Realty. Lead: Isha. Due 28 October

Quote
₹1.1 lakh, 2 rounds included
Rounds used
5 of 2
Hours
52 of 40 quoted
Approval
With client 6 days
Licences
3 images, 1 font
Agreement
Signed 2 Sep, copy attached
  1. 14 OctRound 5: cover image and price table changes, 7 items
  2. 9 OctRound 4: client sent 9 changes by voice note, logged as list
  3. 2 OctRound 3: layout reordered, 11 hours
  4. NoteClient prefers calls. Confirm each call in writing the same day.

Screen 3 of 6

What is stuck, and with whom

Every deliverable by approval state. Anything waiting on the client past your set number of days is flagged, with a reminder task for the account manager.

Fixes

  • 03 Approvals are verbal, and projects stall waiting for them

Verity / Approvals

Waiting on client

With studio2

  • Zest Fitness onboarding flowDesigner: Kabir. Due ThuIn progress
  • Kavya Foods label setDesigner: Meera. Due FriIn progress

With client2

  • Aarav Realty brochure v5Sent 6 days agoChase
  • Nila Cafe menu cardsSent 2 days agoWaiting

Approved1

  • Kavya Foods logo finalApproved by Rohan K., 11 OctInvoice due

Screen 4 of 6

Who is free, who is overloaded, which retainer is overspent

Booked hours against available hours for designers and freelancers, and retainer usage against the monthly allowance. It shows the problem a week before it becomes a late project.

Fixes

  • 08 One designer is overbooked while another has nothing
  • 11 Retainer clients quietly use more than they pay for
  • 12 Freelancers hold files, briefs and know-how that leave with them

Verity / Capacity and retainers

Next two weeks

Booked against available hours, next week

  • Isha (art director)100%
  • Meera82%
  • Kabir64%
  • Tanvi (junior)30%
RetainerMonthly hoursUsedBalanceStatus
Zest Fitness social4065-25Over
Kavya Foods campaigns30246On track
Orion Clinics collateral20191Near limit

Screen 5 of 6

Every licensed asset, and what it is allowed to do

What was bought, for which project, with which permitted use, and until when. Anything used outside its terms or about to expire is flagged before a rights holder writes in.

Fixes

  • 06 Stock images, fonts and music licences are forgotten

Verity / Licences

Fonts, images, music

AssetProjectLicensed forExpiresStatus
Typeface Sora ProKavya Foods rebrandPrint and web, 1 clientPerpetualOK
Stock photo set (6)Aarav Realty brochurePrint up to 10,00030 NovEnds soon
Music track "Bright Day"Nila Cafe reelSocial, 12 months2 NovExpiring
Icon packZest Fitness app UIDigital, unlimitedPerpetualOK

Stock photo set is licensed for print up to 10,000 copies. The client has asked for a 25,000 run.

Review licence

Screen 6 of 6

New work coming in and money coming back

Enquiries, pitches with the hours spent on them, proposals awaiting a reply, and milestone invoices by age. One list for the founder instead of three.

Fixes

  • 04 Unpaid pitches eat a week and win nothing
  • 05 Enquiries and proposals go cold
  • 10 Milestone invoices are raised late, and paid later

Verity / Pipeline and payments

Proposals and invoices

ProspectStageValuePitch hoursNext step
Orion ClinicsProposal sent 9 days ago₹6.5 L8Follow up
Banyan TextilesPitch in progress₹3.0 L22Cap at 24 h
Tara JewelsNew enquiry₹2.2 L0Reply today
  • Kavya Foods, milestone 2₹1.6 lakh, due 12 days agoOverdue
  • Zest Fitness, milestone 3₹1.35 lakh, approval recorded 11 OctRaise invoice

Illustrative screens with sample data. Layouts, fields, names and terms are set up around how your design agency works.

An ordinary day

The same Wednesday in a studio, before and after.

The creative work does not change. What changes is that each message, round and hour lands on the project, so nobody reconstructs it later.

WhenTodayWith Verity
Morning TodayThe account manager scrolls through six client chats to find out which changes are still pending. With VerityThe project screen lists open changes for each round. She starts from the checklist, not from the chats.
Late morning TodayA client sends a fifth round of feedback by voice note. The designer does it without saying anything. With VerityThe round is logged and the project flags that it is past the two quoted. The account manager raises the extra with the client the same day.
Midday TodayA prospect asks for a few concepts. You say yes because it is easier than saying no. With VerityYou see this studio has spent 70 pitch hours this quarter and won one. You offer a paid concept round instead.
Afternoon TodayThe art director finds out on Thursday that three projects all need her on Friday. With VerityThe capacity screen showed her at 100 percent on Monday. A junior picked up two tasks before anything slipped.
Evening TodayA client approved the final over a call. Nobody raises the invoice for two weeks. With VerityThe approval is recorded, and a task to raise the milestone invoice lands on finance the same evening.
Month end TodayYou discover from the books that two projects lost money. With VerityBoth were flagged at 80 percent of budget. One was repriced, one was closed with an extra charge agreed.

How we work with you

We set it up with you, in four weeks.

You do not get a login and a manual. We learn how a project moves through your studio, from brief to handover, then build Verity around it and stay on to make it work.

  1. Week 1

    Discovery and mapping

    What we do
    Sit with you and your lead designer or account manager. Follow two live projects from brief to final files, and see where feedback, hours and approvals are kept today.
    What we need from you
    Two to three hours of your time and an hour from the account manager. Access to a recent quote, a timesheet, and the folders and chats of two projects.
    What you have at the end
    A written map of how a project runs in your studio, your service lines, rates, stages, and the five problems we will fix first.

  2. Weeks 2 to 3

    Configuration

    What we do
    Set up your project stages, quoted rounds, hour budgets, approval states, retainer rules, licence records and invoice milestones. Build the screens around your own words.
    What we need from you
    Check the setup with your lead designer. Tell us where a stage or a rule is wrong.
    What you have at the end
    A working Verity with your clients, designers and project types, ready for your live projects.

  3. Weeks 3 to 4

    Migration and training

    What we do
    Bring in your client list, open projects, retainers and licence records from your sheets, and attach the key files and agreements. Train designers in short sessions on their own projects.
    What we need from you
    Your client sheet, current quotes and a list of live projects. Thirty minutes with each designer.
    What you have at the end
    Every live project inside Verity with its rounds, hours and approvals, and a team that has logged a real round.

  4. After go-live

    Operations partnership

    What we do
    Stay on after launch. Review the first month of projects with you, tune the flags, and handle changes as your service lines change.
    What we need from you
    A short monthly review of margin, pitches and overdue invoices.
    What you have at the end
    A system that follows how the studio sells and delivers, with someone responsible for it.

Bring these on day one

  • Two or three recent quotes or proposals
  • Your client list, even if it is a sheet or a phone book
  • The timesheet or hours tracker you use now, if any
  • Your standard client agreement and any freelancer agreement
  • Your list of licensed fonts, stock accounts and music subscriptions

Your time

About 8 to 10 hours of your own time across the four weeks, mostly in week 1. The account manager needs a few more, and each designer about half an hour.

After go-live

Nobody is hired to run Verity. Rounds, hours and approvals are logged as the work happens, and the reports come from those records.

Verity AI

Ask the studio a question and get an answer.

Verity AI reads your own project, client, hours and invoice records. Ask in plain words, then turn the answer into tasks for the right people.

  • Your records only Answers come from your own design agencies data, not from generic knowledge.
  • Right person, right view It only shows what the person asking is allowed to see.
  • Turns into action An answer can become a task assigned to a named person.

Verity / Ask

Which live projects have gone past their quoted revision rounds?

Four projects. Aarav Realty is the worst, on round 5 of 2, with 12 unbilled hours.

  • Aarav Realty brochure5 of 2
  • Zest Fitness app UI4 of 3
  • Orion Clinics collateral3 of 2
  • Nila Cafe menu3 of 2

Create a task for each account manager to quote the extra rounds

Verity / Ask

How many pitch hours did we spend this quarter, and how many did we win?

74 pitch hours across 6 pitches. One was won, worth ₹3.2 lakh.

  • Pitches6
  • Pitch hours74
  • Won1
  • Lost or no reply5

Verity / Ask

Which licences expire in the next 30 days and which live projects use them?

Two. The music track on the Nila Cafe reel ends on 2 November, and the stock photo set on the Aarav Realty brochure ends on 30 November.

Raise renewal tasks for both

Sample questions and answers with illustrative figures.

Without chasing

The chasing nobody has time for.

Set once, then they run from your project records. Staff still talk to clients; Verity makes sure the right person knows to.

When

Client feedback arrives

  • Logged as the next numbered round
  • Compared with the rounds quoted
  • Flag to the account manager if over

When

A deliverable is sent for approval

  • State changes to with client
  • Reminder task after your set number of days
  • Approval recorded with name and date

When

A deliverable is approved

  • Milestone invoice task created for finance
  • Next stage opened for the designer
  • Project margin updated

When

Project hours reach 80 percent of budget

  • Flag on the project lead
  • Remaining stages listed
  • Decision recorded: reprice, trim or absorb

When

A licence is within 30 days of expiry

  • Listed with the projects that use it
  • Task to renew or retire the asset
  • Outcome recorded on the licence

When

A proposal has had no reply for a week

  • Listed on the pipeline screen
  • Follow-up task to the proposal owner
  • Outcome recorded: won, lost or waiting

Rules and paperwork

The rules a design studio has to keep up with.

Verity does not give legal or tax advice and does not file anything for you. It keeps the records these rules depend on in order, so your adviser is not rebuilding them from chat threads.

  • Copyright assignment and licences

    What is expected

    Under the Copyright Act, an assignment of copyright has to be in writing and signed. If the deed does not state a period it is generally treated as five years, and if it states no territory it is presumed to cover India. Third-party fonts, images and music carry their own licence terms.

    How Verity helps

    The signed agreement, the list of what was handed over, and every third-party licence sit on the project record, with dates and permitted uses.

    Bhatt & Joshi Associates

  • Timely payment of micro and small suppliers

    What is expected

    The MSMED Act sets payment within the agreed written term, not more than 45 days, or 15 days with no written agreement. Section 43B(h) of the Income Tax Act, from assessment year 2024-25, links a buyer’s tax deduction to paying micro and small suppliers on time. This matters to you both as a supplier owed money and as a buyer of freelancer services if they are micro or small enterprises.

    How Verity helps

    Invoice dates, agreed credit terms and payment dates are recorded for client invoices and for freelancer and vendor bills, so ageing is visible.

    Taxmann

  • GST on design services

    What is expected

    Design services are generally charged GST at 18 percent. Work for a client outside India, paid in foreign currency, may qualify as an export of services, which is generally zero rated under a Letter of Undertaking. Check the current rate and conditions before invoicing.

    How Verity helps

    Each invoice records the client, place and type of service, so your accountant can separate domestic and export work at month end.

    Taxaj guide on GST for graphic design

  • Client and personal data

    What is expected

    Client contact details, staff details and any end-customer data in a project are personal data. India’s data protection rules are being phased in, so keep access narrow and know where data sits.

    How Verity helps

    Client data lives in one permissioned place, and who viewed or changed a record is logged, instead of sitting in personal chat apps.

Rules change and differ by case. Confirm current requirements with your accountant or lawyer. Verity does not file anything.

Who sees what

Everyone sees the same project, through their own window.

A junior designer does not need to see what the studio earns on a project. A finance person does not need the design files. Each role opens on what it needs.

  • Founder

    Which projects make money, and which do not?

    Margin per project and client, designer load, pitch hours against wins, overdue invoices.

  • Account manager

    What is the client waiting on from us, and us from them?

    Rounds against the quote, approvals pending, retainer balances, next milestone to invoice.

  • Designer

    What exactly am I changing, and by when?

    The checklist for the current round, the brief, files, licences for assets used, and their own load.

  • Finance

    What can I invoice, and what is late?

    Approved milestones awaiting invoice, ageing by client, freelancer bills linked to projects.

  • Freelancer

    What have I been asked to do?

    Only the projects they are on, with the brief and the files for their part.

Straight answers

What changes, and what stays the same.

Keep using

  • Your design tools and cloud storage. Files stay where designers work; the project record points to the final versions.
  • Your client WhatsApp groups. Feedback is logged on the project by the account manager.
  • Your accounting software and your accountant, who still prepares returns.
  • Your proposal and contract templates, which are attached to the project.

Verity does not

  • Replace your design software or host your design files as a design tool.
  • Send messages to clients on its own.
  • File your GST returns or run your payroll.
  • Give legal advice on contracts or licences.

We bring your clients, live projects, retainers and licence lists across from your sheets and folders in stages, so projects keep moving while it happens.

  • Excel
  • Google Sheets
  • Legacy ERP
  • CRM
  • One operating environment

Questions

Questions studio founders ask.

Will my designers actually use it?

Designers only touch what concerns them: the checklist for the current round, their hours, and their projects. We keep it to a few clicks and train on a live project, not in a classroom. They also get something back: a clear list instead of a stack of chat messages.

Does Verity replace Figma, Adobe or my drive?

No. Designers keep working in their tools and your files stay where they are. Verity keeps the business side of each project: the quote, rounds, hours, approvals, licences and invoices, with a pointer to the final files.

Can it track revision rounds without annoying my clients?

Clients do not need to use Verity. Your account manager logs feedback as a round when it arrives, from whichever channel it came on. The client sees the same polite process, and you get the numbers.

We are a small studio with eight people. Is this too much?

The leaks are the same at eight people, with less spare time to notice them. We set up only what you need, and the four weeks run the same way.

Can it handle freelancers and agencies we subcontract to?

Yes. Freelancers are recorded with their rate and agreement, linked to the projects they work on, and see only those projects. Their bills are matched to a project, so project margin includes them.

Does it track image, font and music licences?

It records them as assets with the project, permitted use, territory and expiry, and flags the ones about to end or used beyond their terms. It does not check licence terms against the law, so keep your own copies of what was bought.

Who can see my client data and my margins?

Only the people you allow. Access is set by role, so designers, account managers, finance and freelancers each see only what they need, and every change is recorded with who made it and when.

How long before I see something useful?

The revision flag, approval list and capacity view need only your live projects and quotes, so they are the first things we aim to have working. Margin and pitch conversion become reliable after a few weeks of logged hours.

What does it cost?

It depends on the size of your team and what you want set up. Message us and we will give you a clear number after a short conversation about how your studio runs.

Where the figures come from

Sources

  1. PMI Pulse of the Profession, as reported in PM Network, 2018
  2. Taxmann, on MSMED Act section 15 and section 43B(h)
  3. Lok Sabha Unstarred Question 564, 2024
  4. Bhatt & Joshi Associates, on assignment under the Copyright Act
  5. Taxaj guide on GST for graphic design

Last checked 15 October 2026. Published figures vary by region and method, so treat them as indicative, not as a promise of your results.

Start with the projects that are quietly over budget.

Tell us how your studio runs and we will show you the revision flags, the stuck approvals and the idle designer hours it would find, using your own numbers.

Get your free demo Email us

Free: we set up a working demo of your own business, on your own data, within 7 days. You pay only if your team decides to use it.