An electronics shop sells on thin margins. The money is in the claims, the serial numbers and the paperwork.

1. 01Serials

   Serial numbers not recorded at sale

   What it looks like

   A customer returns a phone with a screen fault. The bill says model, not serial number. The box is gone. Nobody can prove this exact unit came from your shop or when it was sold.

   What it costs you

   Without the serial number, warranty disputes become arguments, and a brand can refuse a claim or a return. Example arithmetic: ten such disputes a month on ₹20,000 products is ₹2 lakh at risk.

   How Verity fixes it

   Each unit has a record with its serial number from the day it is received. At the sale, the serial number is linked to the bill and the customer. Anyone can look up a serial number and see the sale date, the customer and the warranty end.

   See the screen
2. 02Serials

   Warranty dates worked out from memory

   What it looks like

   A customer says the fridge is under warranty. The salesperson looks for the bill. The brand gives a year on the product and five on the compressor. Extended warranty was sold separately and is on a different slip.

   What it costs you

   A wrong yes means a free repair you paid for. A wrong no means an angry customer and a review. Neither is a decision the shop should make by guesswork.

   How Verity fixes it

   Warranty terms are set per product, including parts and extended cover, and calculated from the sale date. A lookup shows what is covered and until when, and what was sold as extended warranty.

   See the screen
3. 03Brand credit

   Brand schemes earned but never claimed

   What it looks like

   The brand runs a quarterly scheme: sell a set number of units of a model and get a payout or credit note. The count is kept in a notebook. The claim date passes. The rep says the claim is closed.

   What it costs you

   Scheme payouts are part of the margin. Example arithmetic: ₹400 a unit on 120 units is ₹48,000 a quarter, and one missed deadline loses all of it.

   How Verity fixes it

   Each scheme is a record with its terms, units counted from the serial numbers sold, the claim deadline and the amount due. Verity shows how close you are to each slab and lists claims to file before they lapse.

   See the screen
4. 04Brand credit

   Brand credit notes, returns to brand and payments in different places

   What it looks like

   A defective lot goes back to the distributor. The credit note is promised in 15 days. Two months later it is still in a WhatsApp chat. Payments to the same brand are made without setting off what they owe you.

   What it costs you

   Money tied up in credit notes you are owed. Example arithmetic: ₹3.2 lakh outstanding across three brands for two months is lost use of that cash, and sometimes lost for good.

   How Verity fixes it

   Every return to a brand, every credit note due and every payment sit on the brand's record. Verity shows what the brand owes you against what you owe them, with age, before you pay.

   See the screen
5. 05Pricing

   Prices change and the stock in hand is not repriced

   What it looks like

   A tax rate is cut. Televisions, air conditioners and dishwashers moved from 28% to 18% GST from 22 September 2025, and industry estimates put shelf prices about 8 to 9% lower. Old stock bought at the old rate sits beside new stock. A brand changes its dealer price on the 1st and nobody tells the counter.

   What it costs you

   Selling at the old price loses the sale to the shop down the road. Selling old stock below cost loses margin. Both happen when no one has a clear view of cost and price by unit.

   How Verity fixes it

   Purchase cost and selling price are on each stock line, with the date of the last change. Verity flags items whose price or cost changed, so the manager can reprice, protect margin or clear old stock on purpose.

   See the screen
6. 06Stock

   Slow models and dead stock

   What it looks like

   Last year's phone model is still in the cabinet and the new one is out. Forty units of an older television sit in the godown. The distributor pushed a bulk deal that looked good in March.

   What it costs you

   Old electronics lose value every month. Example arithmetic: ₹15 lakh of old models losing 2% of value a month is ₹30,000 a month.

   How Verity fixes it

   Stock is shown by model with age, cost and sell-through. A slow list shows what to discount, return to the distributor under any stock return terms, or bundle with an accessory.

   See the screen
7. 07Stock

   Out of the model the customer wants

   What it looks like

   A customer comes for a particular 1.5 ton air conditioner in the first week of April. It sold out on the 28th of March. The distributor takes four days. The customer buys elsewhere.

   What it costs you

   Peak season sales are the year's margin. A missed week in a peak season is not recovered.

   How Verity fixes it

   Reorder points follow actual sales by model and month. Verity compares stock with last season's demand and drafts the order early enough for the distributor's lead time.

   See the screen
8. 08Finance

   EMI and finance files incomplete

   What it looks like

   A customer chooses a loan to buy a ₹70,000 phone. The finance form needs ID, a photograph, a bank mandate and a signature. One piece is missing and the approval is stuck. The customer left with the device on the promise of coming back.

   What it costs you

   A file that is not approved is a device that is out of the shop with no payment. Example arithmetic: 12 such files a month at an average of ₹40,000 is ₹4.8 lakh in limbo.

   How Verity fixes it

   Each finance file is a record with a checklist of what is needed, who is the customer, the unit's serial number and the status: documents pending, submitted, approved, disbursed. Files stuck for more than a day show on the manager's list.

   See the screen
9. 09Finance

   Subvention and cashback that the shop is told it will receive

   What it looks like

   The brand and the bank offer a no-cost EMI. The shop is told the brand will pay the interest, and the bank will pay after a delay. The payout is short or late, or tied to a condition the counter did not know.

   What it costs you

   Offers that look free to the customer have a cost somebody carries. If the shop carries it by default, the margin is gone with no record of why.

   How Verity fixes it

   Each finance sale records the scheme, who funds the interest, the expected payout and the date. Verity lists payouts not received after the expected date and shows the amount due against each finance partner.

   See the screen
10. 10Returns

    Customer returns with no clear rule

    What it looks like

    A customer returns a speaker after a week because it is not what he wanted. A staff member says yes, another says no. The box is opened, the accessories are missing. The unit goes back on the shelf as new.

    What it costs you

    Open box units sold as new lead to complaints, and returns accepted outside the brand's terms cannot be passed back. Example arithmetic: five returns a month at ₹6,000 not recoverable is ₹30,000.

    How Verity fixes it

    A return is a record with the reason, condition, accessories received and a decision: refund, replace, send to brand or sell as open box. The serial number follows the unit so it is not sold as new.

    See the screen
11. 11Service

    Repairs pile up and customers keep calling

    What it looks like

    A phone goes to the service centre. The customer calls every second day. The job sheet is on a tray. The brand says it is with the technician. Some devices have been sitting uncollected for months.

    What it costs you

    Repair complaints are common. National Consumer Helpline data shows repair related complaints for smartphones and tablets rose from 19,057 in 2022 to 2023 to 22,864 in 2024 to 2025. A shop that stays on top of its jobs keeps the customer, whoever caused the fault.

    How Verity fixes it

    Each job is a record with the serial number, fault, where it was sent, expected date and owner. Late jobs show on a board, and the customer's call back is a task. Unclaimed items are listed by age.

    See the screen
12. 12Delivery

    Installation, demonstration and delivery of big items

    What it looks like

    A 55 inch television is sold on Saturday. Delivery is promised for Sunday. The installer is not told. The customer waits all day and calls three times.

    What it costs you

    Large appliances are sold on trust. A missed delivery or an uninstalled unit turns into a complaint, a return or a bad review.

    How Verity fixes it

    Each delivery or installation is a job with a date, address, serial number and an owner. Verity lists the ones at risk and records proof of completion, so the unit is not counted as delivered until it is.

    See the screen
13. 13Money

    Counter discounts and price matching with no trail

    What it looks like

    A customer shows a lower price from a website. The salesperson matches it on the spot, without asking. A friend of the owner gets a cash discount. The accessories bundle is given free.

    What it costs you

    With a thin margin, even a 2% unapproved discount is a large share of the profit. Card payments can reduce margin further, as one retailer notes, so the final take can be well below the shelf margin.

    How Verity fixes it

    Discounts above your limit are routed for one tap approval with a reason. Verity totals discounts by person and by model, and shows margin per sale after the discount.

    See the screen
14. 14Owner

    Several showrooms, no common picture

    What it looks like

    One showroom has ten units of a model and another sold out. A unit moves between showrooms by hand and by memory. Each manager reports at night in a different way.

    What it costs you

    Pieces in transit are the easiest to lose, and the wrong stock in the wrong showroom is lost sales.

    How Verity fixes it

    Showrooms are locations in one system. A transfer is a record that has to be received at the other end. Sales, margin, stock age, claims due and service jobs appear side by side.

    See the screen

Illustrative screens with sample data. Layouts, fields, names and terms are set up around how your electronics store works.

1. Week 1

   Discovery and mapping

   What we do

   Spend a day at the counter, one in the godown and one at the service desk. Watch how a unit is received, how a serial number reaches the bill, how a finance file is filled and how a repair is tracked.

   What we need from you

   Two to three hours of yours and your manager's. Access to your stock list, a month of bills, scheme circulars and a few finance files.

   What you have at the end

   A written map of your shop: categories, brands, scheme terms, finance partners, service flow and the first leaks we will close.

2. Weeks 2 to 3

   Configuration

   What we do

   Set up product categories, warranty rules, serial number fields, brand scheme records, finance checklists, discount limits, return reasons and locations, and build the six screens around your own terms.

   What we need from you

   Check the setup with your manager and service desk lead. Tell us where a rule or limit is wrong.

   What you have at the end

   A working Verity with your real brands, schemes, limits and staff, ready for your data.

3. Weeks 3 to 4

   Migration and training

   What we do

   Bring in your stock, serial numbers where you have them, customers, open repairs and brand balances from the sheets and portals you use. Train the counter, godown and service desk during real working hours.

   What we need from you

   A stock count by model, and the open scheme and credit note details you have. One hour with each role.

   What you have at the end

   Your stock, schemes, finance files and service jobs inside Verity, and a team that has closed a day on it.

4. After go-live

   Operations partnership

   What we do

   Stay on after launch. Review the first weeks of numbers with you, tune limits and reminders, and handle changes when you add a brand, a scheme or a showroom.

   What we need from you

   A short monthly review of what the numbers say.

   What you have at the end

   A system that keeps matching how the shop runs, with someone responsible for it.

• Owner

  Is the shop making money, and what am I owed?

  Margin after discounts, claims due from brands, finance payouts, stock age and every showroom side by side.

• Manager

  What needs sorting today?

  Approvals waiting, price changes to act on, stuck finance files, late repairs and transfers to receive.

• Salesperson

  What can I tell the customer?

  Stock, price, scheme eligibility, warranty lookup and the customer's past purchases.

• Godown and service desk

  What is in, what is out, what is pending?

  Receiving with serial numbers, transfers, return decisions, repair jobs and deliveries.

• Accountant

  What was bought, sold and owed?

  Bills by payment mode, brand balances and credit notes, finance payouts and write-offs.