Verity for furniture stores

A sofa is sold in ten minutes and promised for six weeks. Verity keeps the promise in view.

A furniture sale is not over at the counter. It runs through an advance, a custom spec, a factory or carpenter, a truck, a lift and an assembly visit, and any link can slip. Verity puts the whole journey of every order on one screen so nobody has to chase it from memory.

Verity in one line

One system that knows every enquiry, every order spec, every piece in the showroom and godown, every delivery date and every rupee still due.

See your furniture store in Verity See the 15 problems we solve

Free: we set up a working demo of your own business, on your own data, within 7 days. You pay only if your team decides to use it.

No extra staff needed. The order you already write for each sale becomes the record that everything else runs from.

Verity / Showroom / Today

All locations

Live

Sales today

₹3.8 lakh

7 orders

Orders at risk

9

promised date in danger

Balance due

₹11.6 lakh

on 24 open orders

Stock over 180 days

₹14.2 lakh

31 pieces

Sales by salesperson, this month

  • Imran₹9.8 lakh
  • Kavita₹8.0 lakh
  • Suresh₹5.6 lakh
  • Pooja₹3.7 lakh

3 discounts above 12% are waiting for your approval.

Review
  • Order 1184, dining setPromised Sat. Factory stage: polishAt risk
  • Godown to Whitefield showroom4 recliners moved, not yet receivedIn transit

Illustrative screen with sample figures. Yours is set up with your own showrooms, godowns, salespeople and delivery teams.

Watch

Verity in retail and commerce

Shelf counts, billing and stock, shown the way a store lives them.

35 seconds, no sound. An illustrative film, so the scenes are examples, not customer results.

How it runs today

The showroom looks busy. The back half of the business is running on phone calls.

On the floor, a furniture store is easy to read: pieces on display, a customer sitting on a sofa, a salesperson with a quotation pad. What is hard to see is everything that happens after the customer says yes. Which orders are waiting on the factory. Which dining sets are in the godown, wrapped, with no truck booked. Which customer paid an advance five weeks ago and has called three times.

That knowledge sits in several places at once: a quotation book, a payment register, a delivery diary, a stock sheet that someone updates on Sundays, and the memory of the senior salesperson and the godown supervisor. When one of them is off for a week, the promise made to the customer goes with them.

Furniture is bought rarely and costs a lot, so every unhappy customer is a lost referral for years. The leak is not a single big mistake. It is a wrong finish, a missed delivery slot, a damaged leg nobody photographed and a balance nobody asked for until the truck was already loaded.

What most furniture stores run on

  • Quotation book or Excel
  • Payment and advance register
  • Delivery diary and WhatsApp groups
  • Godown stock sheet
  • Supplier and carpenter phone calls

Each of these does its own job. None of them tells you that order 1184 is promised for Saturday and the sofa is still at the factory.

15 problems, one by one

Where a furniture store actually loses money.

These are the situations furniture showroom owners describe again and again. For each: what it looks like on an ordinary day, what it costs, and what Verity does about it.

  1. 01Customers

    Walk-ins browse, say they will think about it, and are never called again

    What it looks like

    A couple spends an hour on bedroom sets on Sunday, takes a brochure and leaves. The salesperson jots a number on a slip. By Thursday the slip is under other papers, and the couple has bought from the showroom that phoned them on Monday.

    What it costs you

    Example arithmetic: if a showroom sees 120 serious walk-ins a month, loses a fifth of them to nobody following up, and an average sale is ₹55,000, that is about ₹13 lakh of sales a month that simply walked out.

    How Verity fixes it

    Every walk-in is recorded as an enquiry against a salesperson with what they looked at, budget and when they plan to buy. Verity lists enquiries with no contact for a set number of days and creates a follow-up task for that salesperson.

    See the screen
  2. 02Customers

    Quotations get lost and nobody knows which version the customer saw

    What it looks like

    The customer was quoted ₹92,000 for a wardrobe on Saturday. On Wednesday the owner quotes ₹88,000 on the phone. Nobody wrote either number down, and a third salesperson now quotes ₹95,000 to the same family.

    What it costs you

    Customers who compare notes lose trust, and your best discount gets given twice. A showroom also cannot learn which quotes actually closed.

    How Verity fixes it

    Each quotation is a record with the items, price, discount and who approved it, linked to the customer. Revisions keep the old version, and the customer record shows every figure quoted.

    See the screen
  3. 03Referrals

    Architects and interior designers send business, and their commission is argued about

    What it looks like

    A designer brings a client who buys a full living room. A month later the designer calls to ask about the agreed share. The salesperson who made the deal has left, and the arrangement was verbal.

    What it costs you

    Underpaid referrers stop sending clients. Overpaid ones eat the margin. In both cases the owner is guessing, because nothing was recorded at the time of sale.

    How Verity fixes it

    The referrer is recorded on the enquiry and the order, with the agreed rate. When the order is delivered and paid, Verity lists the commission due to each designer or architect, so settlement is a short list, not a conversation.

    See the screen
  4. 04Orders

    Custom specifications are passed on by word of mouth and built wrong

    What it looks like

    The customer wanted a 7 foot sofa in the teal fabric with the left-hand chaise. The order slip says "sofa, teal". The factory builds the right-hand chaise in a different teal. It arrives after six weeks and has to go back.

    What it costs you

    Example arithmetic: one remade ₹70,000 sofa means a second production slot, double freight and a customer who waited three months. Even if the factory pays for the remake, the showroom bears the lost goodwill.

    How Verity fixes it

    The order record holds every dimension, fabric code, finish, hand and photo, and the customer signs against that same record. The factory receives the same specification, so the thing built matches the thing sold.

    See the screen
  5. 05Orders

    Advance taken, delivery date promised, then the date slips and nobody tells the customer

    What it looks like

    A customer paid ₹30,000 advance on a dining set and was told "four weeks". It is week six. She calls the showroom every few days and each time a different person says "I will check and call you back".

    What it costs you

    Long waits on paid orders are among the most common furniture complaints in Indian consumer forums. Beyond the lost customer, the showroom holds a customer's money with no clear commitment behind it.

    How Verity fixes it

    Each order carries a promised date and a current stage. When the date is at risk, Verity raises it to the order owner before the customer calls, so the revised date is given by you, with a reason, and recorded on the order.

    See the screen
  6. 06Suppliers

    You cannot see where the order is inside the factory or workshop

    What it looks like

    Half your range is made by two or three factories and a few carpenters. The only way to learn whether the almirah is cut, polished or packed is to call. The factory manager says "this week", every week.

    What it costs you

    A showroom that cannot see production cannot promise dates honestly. Staff spend hours a week on status calls that add nothing to the business.

    How Verity fixes it

    Each purchase order to a factory or workshop has stages (cutting, finishing, upholstery, packed, dispatched) with a date for each. The supplier or your coordinator updates the stage, and the customer order shows it.

    See the screen
  7. 07Stock

    Display pieces and slow movers sit for months and eat showroom rent

    What it looks like

    A glass-top dining table has stood in the corner since last Diwali. Three sofa models that looked good in the catalogue have not sold. Every square foot of display is paid for in rent.

    What it costs you

    Retail trade commentary lists rent, staff and inventory costs and slow-moving stock as the main strain on furniture stores in 2026. A piece that has stood for eight months has already cost its margin in floor space.

    How Verity fixes it

    Every piece has an age in the showroom and godown. Verity lists items past your cut-off, with the money tied up, and suggests the options you decide on: markdown, ex-display sale, swap to another outlet or return to supplier.

    See the screen
  8. 08Stock

    The piece you sold is not in the godown, or is sold twice

    What it looks like

    Two salespeople promise the last oak bed in the display finish to two customers on the same afternoon. Or the stock sheet says four coffee tables and the godown has two, because the sheet is updated on Sundays.

    What it costs you

    One customer is told the item is gone after agreeing to buy it. Showrooms also reorder too late or too early because the count in the sheet is a guess.

    How Verity fixes it

    Stock is held per location (showroom, godown, factory in progress). A sale reserves the exact piece, so the second salesperson sees it is taken, and every movement between locations is recorded against a transfer.

    See the screen
  9. 09Delivery

    Delivery slots clash with lifts, floors, building rules and truck availability

    What it looks like

    The sofa is loaded at 9 am. At the building the lift is booked until noon, the society allows deliveries only until 2 pm, and the crew cannot carry a 3-seater up four floors. The customer takes a half-day off for nothing.

    What it costs you

    A failed delivery costs a truck trip, a crew day and a customer's trust. Heavy furniture delivery in India often takes one to three weeks, and a missed slot adds more.

    How Verity fixes it

    Delivery details (floor, lift size, society timings, contact person, access photos) are captured on the order. Verity builds the day's runs by truck and crew, and flags orders where the balance is unpaid or an item is not yet ready.

    See the screen
  10. 10Delivery

    Damage in transit is found at the door and cannot be claimed

    What it looks like

    The leg of the dining table is cracked. The packing was fine when it left the godown, or so the supervisor says. There is no photo, the transporter says the receipt was signed clean, and the factory says it left perfect.

    What it costs you

    Without proof, the showroom absorbs the loss. Furniture returns and damage costs are high because logistics firms often lack experience handling bulky pieces.

    How Verity fixes it

    The delivery record has a check at dispatch and at handover with photos attached, and the customer's remarks. A damage becomes a claim record against the transporter or supplier with the evidence in one place and a deadline.

    See the screen
  11. 11Delivery

    Assembly and installation visits are forgotten or incomplete

    What it looks like

    The wardrobe was delivered in parts on Friday. The carpenter was supposed to fit it on Saturday but was sent to another job. The customer has panels leaning on the wall and a house-warming on Sunday.

    What it costs you

    Many of the worst reviews are about the days after delivery, not the product. A missing set of screws also means a second visit, which is a cost with no revenue behind it.

    How Verity fixes it

    Assembly is a task on the same order with a date, a carpenter and a short checklist (all parts present, fitted, cleaned, customer signed off). Verity shows what is delivered but not yet fitted.

    See the screen
  12. 12Money

    Balances are chased after delivery instead of before it

    What it looks like

    The truck is loaded for a ₹1.4 lakh order with ₹60,000 outstanding. The driver is told "the customer will pay on delivery". The customer is not home, the cheque is "in the mail", and the furniture is now in the flat.

    What it costs you

    Example arithmetic: ten orders a month with ₹40,000 outstanding at delivery is ₹4 lakh of cash waiting on goodwill, plus the time of whoever calls for it.

    How Verity fixes it

    The order shows advance, balance and due date. The delivery plan flags unpaid balances before the truck is loaded, and payments (cash, UPI, cheque, finance) are recorded against the order as they arrive.

    See the screen
  13. 13After-sales

    Warranty and repair complaints arrive on WhatsApp and are lost

    What it looks like

    A customer messages that the sofa fabric is pilling after a year. Nobody knows the purchase date, the fabric code or the warranty terms. The message sits in a personal phone and is answered two weeks later.

    What it costs you

    Furniture is bought rarely, so the customer you have is your referral for the next purchase. Unanswered complaints also appear as public reviews.

    How Verity fixes it

    Each complaint is a case on the customer record with the original order, warranty term, photos and an owner. Verity tracks the case to a visit, repair, replacement or closure, and shows how many are open and how old.

    See the screen
  14. 14People

    Discounts and incentives are decided at the counter and calculated by hand

    What it looks like

    Salespeople offer "a bit off" to close a sale. At month end the owner adds up incentives from the order book, one salesperson says a sale was missed, and the strongest seller starts looking at a competitor.

    What it costs you

    Uncontrolled discounting is a direct margin leak, and a salesperson who feels short-changed takes their customers when they go.

    How Verity fixes it

    Discounts above a limit wait for an approval with a reason. Every sale is recorded against the salesperson, so the incentive statement is built from the records and each person can see their own.

    See the screen
  15. 15Owner

    Several showrooms and a godown, and no single view of what is selling

    What it looks like

    The main showroom sells out of a recliner while a second branch has three unsold. Weekly numbers arrive on WhatsApp in different formats. Festive season stocking is decided by gut feel.

    What it costs you

    Stock sits idle in one place while another loses sales. The owner finds out about a weak range after a season, not during it.

    How Verity fixes it

    Each showroom and godown is a location in one system. Sales, stock age, pending orders and collections can be compared side by side, and a transfer between locations is a recorded movement.

    See the screen

The numbers behind it

The numbers that make these problems worth fixing.

From published sources, with the source named under each figure. Your own numbers will differ, and showing you yours is the first thing Verity does.

  • 90%

    of India's furniture trade was reported as unorganised, with only a sliver of sales online. Most buyers still choose in a shop, against a handful of competitors nearby.

    The Ken, on Indian furniture retailers, 2020

  • $45 billion

    is the size projections suggest India's furniture market could pass by 2031, according to Mordor Intelligence research quoted in a 2026 trade article. The same article lists rent, staff cost, inventory cost and slow-moving stock as the strain on stores.

    InteriorDaily, 2026

  • 6 standards

    are covered by the Furniture (Quality Control) Order, 2025: work chairs, general purpose chairs and stools, tables and desks, storage units, beds and bunk beds. Covered goods must carry the BIS Standard Mark.

    Furniture (Quality Control) Order, 2025, via Legitquest, 2025

  • 18%

    is the GST rate that furniture under HSN 9403 largely continues to carry after the September 2025 changes, per one accounting-software guide. Parts under HSN 94039000 also remain at 18%.

    Tally Solutions guide to HSN 9403, 2025

The unorganised share is from 2020 and market-size projections differ widely between research firms. The GST figure comes from a software vendor's guide and should be checked against the rate notification for your item. They show the scale, not what your showroom will see.

What you will actually see

The screens you would use every day.

Seven views, each built for one job. Names, columns and terms are set up in your showroom's own language.

Screen 1 of 7

The owner's morning view

Sales, orders at risk, stock that is too old and money due on the same screen, with the items that need a decision listed below. This replaces the evening WhatsApp round of numbers.

Fixes

  • 14 Discounts and incentives are decided at the counter and calculated by hand
  • 15 Several showrooms and a godown, and no single view of what is selling

Verity / Showroom / Today

All locations

Sales today

₹3.8 lakh

7 orders

Orders at risk

9

promised date in danger

Balance due

₹11.6 lakh

on 24 open orders

Stock over 180 days

₹14.2 lakh

31 pieces

Sales by salesperson, this month

  • Imran₹9.8 lakh
  • Kavita₹8.0 lakh
  • Suresh₹5.6 lakh
  • Pooja₹3.7 lakh

3 discounts above 12% are waiting for your approval.

Review
  • Order 1184, dining setPromised Sat. Factory stage: polishAt risk
  • Godown to Whitefield showroom4 recliners moved, not yet receivedIn transit

Screen 2 of 7

Every walk-in, quote and referrer in one list

Who came in, what they looked at, what was quoted, who referred them and when to call next. Follow-ups are tasks on each salesperson's own screen.

Fixes

  • 01 Walk-ins browse, say they will think about it, and are never called again
  • 02 Quotations get lost and nobody knows which version the customer saw
  • 03 Architects and interior designers send business, and their commission is argued about

Verity / Enquiries and quotes

Open, by salesperson

CustomerInterested inQuoteReferrerNext step
Rohan and Meera IyerKing bed, 2 side tables₹1,12,000Walk-inCall today
Dr. Farah Siddiqui3+2 sofa set₹86,500Designer: Studio RuhCall today
Anil KapoorWardrobe, 3 door₹64,000Walk-inQuote sent
Lakshmi NarayananDining set, 6 seater₹58,000Referral: Iyer familyNo contact 9 days
Tanvi JoshiStudy table, chair₹21,500Walk-inClosed

Designer commission due on delivered orders: Studio Ruh ₹7,800, Anand Patil Associates ₹12,400.

See list

Screen 3 of 7

One record from quotation to the last screw

The exact specification, the advance and balance, the delivery details and every promise made, owned by the showroom and visible to everyone who handles the order.

Fixes

  • 04 Custom specifications are passed on by word of mouth and built wrong
  • 12 Balances are chased after delivery instead of before it

Verity / Order

Record

Order 1184, Lakshmi Narayanan

Dining set, 6 seater, walnut finish. Salesperson: Kavita

Specification
Table 72 x 36 in, walnut matte, 6 chairs, beige fabric F-214
Order value
₹58,000
Advance paid
₹20,000 (UPI, 2 Sep)
Balance
₹38,000 due before delivery
Promised date
Saturday 18 Oct
Delivery
4th floor, lift 4 x 4 ft, society allows 10 am to 2 pm
  1. 2 SepOrder signed against specification, advance received
  2. 4 SepPurchase order sent to workshop, 4 weeks
  3. 28 SepWorkshop reported stage: polish
  4. NoteCustomer prefers a weekday morning. Do not call after 7 pm.

Screen 4 of 7

Where every made-to-order piece is, and whether the date holds

Each supplier's open orders by stage, with the customer date next to the supplier date. A gap is shown before it becomes a phone call from an angry customer.

Fixes

  • 05 Advance taken, delivery date promised, then the date slips and nobody tells the customer
  • 06 You cannot see where the order is inside the factory or workshop

Verity / Orders in production

Factories and workshops

OrderSupplierStageSupplier dateCustomer date
1184 Dining setSharma Wood WorksPolish16 Oct18 Oct
1190 Sofa 3+2Royal UpholsteryCutting28 Oct25 Oct
1193 WardrobeSharma Wood WorksPacked15 Oct17 Oct
1197 King bedJodhpur CraftsNot started5 Nov2 Nov

3 customers need a revised date today. Reasons: fabric short, polish delay, factory shutdown.

Assign calls

Screen 5 of 7

The day's runs, by truck and crew, with nothing missing

Orders ready to go, with balance, floor, lift and society timing. After delivery come damage notes with photos and the assembly visit, so it is clear what is fitted and what is not.

Fixes

  • 09 Delivery slots clash with lifts, floors, building rules and truck availability
  • 10 Damage in transit is found at the door and cannot be claimed
  • 11 Assembly and installation visits are forgotten or incomplete

Verity / Delivery and assembly

This week

Ready to deliver2

  • 1193 Wardrobe, Banjara HillsTruck 2. 3rd floor, lift 3 x 3. Balance clearSlot 10 am
  • 1176 Recliner pair, KondapurBalance ₹22,000 pendingHold

Delivered, to fit2

  • 1169 Modular wardrobePanels at site. Carpenter: NaseerNot fitted
  • 1171 Dining setLeg cracked, photo attachedClaim

Screen 6 of 7

What you hold, where, and for how long

Every piece with its location and age. Slow movers surface with the money they tie up, and reserved pieces are visible to every salesperson.

Fixes

  • 07 Display pieces and slow movers sit for months and eat showroom rent
  • 08 The piece you sold is not in the godown, or is sold twice

Verity / Stock

Showrooms and godown

ItemLocationAgeValueStatus
Glass-top dining setShowroom A312 days₹46,000Markdown?
Fabric recliner, greyGodown205 days₹28,500Move to B
Oak bed, display finishShowroom A40 days₹52,000Reserved: Imran
Coffee table, roundShowroom B21 days₹9,800OK
Shoe rack, 4 tierGodown260 days₹6,200Return to supplier?

31 pieces are past 180 days. ₹14.2 lakh is tied up. Festive season starts in 6 weeks.

Plan clearance

Screen 7 of 7

Every complaint on the customer's record, with an owner and an age

Complaints are cases linked to the original order, so the warranty term, the fabric code and the photos are right there when someone picks it up.

Fixes

  • 13 Warranty and repair complaints arrive on WhatsApp and are lost

Verity / After-sales cases

Open complaints and warranty

  • Sofa fabric pilling, Order 0921Bought Nov last year. Warranty 2 years. Photos attachedVisit Thu
  • Bed slat broken, Order 1032Spare slat available in godownSend part
  • Wardrobe door misaligned, Order 1103Carpenter: NaseerOpen 9 days

Open cases

11

3 older than a week

Closed this month

27

visit or part sent

Illustrative screens with sample data. Layouts, fields, names and terms are set up around how your furniture store works.

An ordinary day

The same Saturday, before and after.

The work does not change. The difference is that every promise leaves a record, and the record does the chasing.

WhenTodayWith Verity
10:00 TodayYou open and try to recall which deliveries are due today. The diary has two of them, the WhatsApp group has a third. With VerityThe Today screen shows the day's runs, each with balance, floor and lift details, and one order held for an unpaid balance.
12:00 TodayA customer calls to ask where her dining table is. Whoever picks up promises to ring back. With VerityThe order shows the workshop stage and the date. You tell her it is in polish, due Thursday, while she is still on the line.
2:30 TodayTwo salespeople offer the last display bed to two different families. With VerityThe first sale reserves the piece. The second salesperson sees it is taken and shows the next one in the godown.
5:00 TodayThe truck returns with a cracked table leg and no one can say whether it was damaged on the way. With VerityThe dispatch and handover photos are on the order. The claim to the supplier is raised from the same record.
7:30 TodayYou call the three salespeople for their numbers and add them up on a calculator. With VerityThe day's sales, discounts and enquiries by person are already on your screen.
Month end TodayIncentives and designer commissions are worked out from the order book, with disputes. With VerityBoth statements are ready on the 1st from the delivered and paid orders, and each person sees the same breakdown.

How we work with you

We set it up with you, in four weeks.

You do not get a login and a manual. We learn how your showroom takes an order, builds it and gets it into a home, set Verity up around that, move your data in and then stay on.

  1. Week 1

    Discovery and mapping

    What we do
    Spend time at the showroom, the godown and with your delivery coordinator. Follow one order from quotation to the last assembly visit and note every place it can stall.
    What we need from you
    Two to three hours from you, and one hour each from your senior salesperson and godown supervisor. Sight of your quotation book, payment register and stock sheet.
    What you have at the end
    A written map of your order journey, your product list and suppliers, your delivery rules and the ranked list of problems we fix first.

  2. Weeks 2 to 3

    Configuration

    What we do
    Set up your product list with finishes and fabrics, supplier stages, locations, discount limits, delivery rules and incentive slabs. Build the order, production, delivery and stock screens in your terms.
    What we need from you
    Check the order form against a recent real order. Tell us where a rule is wrong, such as when the balance must be paid.
    What you have at the end
    A working Verity holding your products, suppliers, showrooms and approval rules, ready for your data.

  3. Weeks 3 to 4

    Migration and training

    What we do
    Bring in open orders with their advances, customer records, stock by location and supplier orders in progress. Train sales, godown and delivery teams on live orders, not slides.
    What we need from you
    Your open order list and stock sheet in whatever form they exist. One hour with each team.
    What you have at the end
    Every open order and piece of stock inside Verity, and a team that has run a real delivery day on it.

  4. After go-live

    Operations partnership

    What we do
    Stay on through the first festive season. Watch the late-order and stock-age lists with you, tune the rules and adjust when you add a showroom or a supplier.
    What we need from you
    A monthly review of orders at risk, stock age and collections.
    What you have at the end
    A system that keeps pace with your showroom, with someone responsible for it.

Bring these on day one

  • Your quotation format and recent order slips
  • Your product list with finishes, fabrics and cost prices
  • Your supplier and workshop list with usual lead times
  • Your open orders with the advance taken on each
  • Your discount, incentive and designer commission rules

Your time

About 9 to 12 hours of your own time across the four weeks, most of it in the first week. Your senior salesperson, godown supervisor and delivery coordinator need a few more.

After go-live

Nobody is hired to run Verity. Orders are entered as part of the sale you already write up, and the delivery, stock and money views come from those records.

Verity AI

Ask your showroom a question. Get an answer, not a report to build.

Verity AI reads your own enquiry, order, stock and payment records. Ask in plain language, then turn the answer into tasks for the right people.

  • Your records only Answers come from your own furniture stores data, not from generic knowledge.
  • Right person, right view It only shows what the person asking is allowed to see.
  • Turns into action An answer can become a task assigned to a named person.

Verity / Ask

Which paid orders are going to miss the date we promised?

9 open orders are at risk. 5 are waiting on one workshop and 3 on fabric.

  • Sharma Wood Works5
  • Royal Upholstery3
  • Jodhpur Crafts1

Create a call-back task for each order owner

Verity / Ask

What stock has been sitting more than 6 months, and where?

31 pieces worth ₹14.2 lakh. 14 are in Showroom A, 11 in the godown and 6 in Showroom B.

  • Showroom A14
  • Godown11
  • Showroom B6

List them for the clearance plan

Verity / Ask

Which enquiries from last month have not been called back?

27 enquiries had no contact after the first visit. 11 had a quote above ₹50,000.

Assign follow-ups to the original salesperson

Sample questions and answers with illustrative figures.

Without chasing

The follow-ups nobody has time to make.

Set once, then they run from your records. Staff still make the calls and send the messages. Verity makes sure the right person knows to.

When

An enquiry has had no contact for 5 days

  • Listed on the salesperson's screen with the quote
  • Task created to call the customer
  • Outcome recorded: bought, later or lost

When

A made-to-order piece changes stage

  • Customer order updated with the stage
  • Date checked against the promise
  • Order owner told if the date is at risk

When

An order is ready to leave the godown

  • Balance and delivery details checked
  • Added to the day's truck run
  • Held if payment is outstanding

When

A delivery is completed

  • Assembly task created for a carpenter
  • Handover photos stored on the order
  • Warranty term started on the customer record

When

A piece passes your stock age limit

  • Flagged with the money tied up
  • Options sent to you for decision
  • Decision and new price recorded

When

An order with a designer referral is paid in full

  • Commission calculated at the agreed rate
  • Added to the referrer's payable list
  • Marked settled when paid

Rules and paperwork

The rules a furniture store has to keep up with.

Verity does not give legal or tax advice and does not file anything for you. It keeps the records these rules lean on in order, so your accountant is not rebuilding them from a quotation book.

  • GST on furniture and parts

    What is expected

    Furniture under HSN 9403 generally carries 18% after the September 2025 revisions, but rates differ by item and can change. Mattresses and cushions sit under a different heading.

    How Verity helps

    Each order line carries its tax category, so the split your accountant needs is clean, and advances are recorded separately from final invoices.

    Tally Solutions guide to HSN 9403

  • BIS standards for covered furniture

    What is expected

    Under the Furniture (Quality Control) Order, 2025, work chairs, general purpose chairs and stools, tables and desks, storage units, beds and bunk beds must meet the matching Indian Standard and carry the BIS Standard Mark. Start dates and exemptions for small makers were amended, so confirm the current position.

    How Verity helps

    The licence or mark details of covered products are kept on the product record, so you can see which suppliers have supplied them before a piece goes on the floor.

    Furniture (Quality Control) Order, 2025, via Legitquest

  • Consumer protection and written promises

    What is expected

    Under India's consumer protection law, a customer can complain about defective goods or deficient service, including delay on a paid order. Your written order, promised date and warranty terms are your evidence.

    How Verity helps

    Specification, promised dates, revised dates with reasons and signed handover are on the order record with who changed what and when.

  • Staff records under state shop rules

    What is expected

    Most states require records of working hours, weekly offs and leave for showroom staff under their Shops and Establishments rules. Details differ by state.

    How Verity helps

    Shifts, attendance and leave are recorded against each person, including delivery crews and carpenters on your payroll.

Rules change and differ by state and by product. Confirm current requirements with your accountant, the BIS or the relevant authority.

Who sees what

Everyone sees the same records, through their own window.

A salesperson should not see everyone's margins. A carpenter should not see customer payments. Each role opens on what it needs.

  • Owner

    Are the promises we made going to be kept, and where is cash stuck?

    Sales, orders at risk, balances due, stock age and every showroom side by side.

  • Showroom manager

    Who needs a call today?

    Open enquiries, quotes waiting, discount approvals, reserved pieces and the day's deliveries.

  • Salesperson

    What did I promise, and who should I call?

    Own enquiries, quotes, orders and their stages, and own incentive statement.

  • Godown and delivery coordinator

    What leaves today and what is missing?

    Trucks and crews, items ready, balances held, damage notes and assembly visits.

  • Accountant

    What came in and what is owed?

    Advances and balances by mode, supplier payables, designer commissions, GST split by order line.

Straight answers

What changes, and what stays the same.

Keep using

  • Your billing software for invoices. We agree during setup how orders and payments reach Verity.
  • Your factories and carpenters, who keep working the way they do. They update stages or your coordinator does.
  • WhatsApp for talking to customers and suppliers. Staff send the message, Verity tells them who and when.
  • Your accountant, who still prepares your returns.

Verity does not

  • Run your billing counter or issue invoices.
  • Take orders from customers online.
  • Send messages to customers on its own.
  • Run your payroll or prepare your tax returns.

We bring your open orders, customer list, advances and stock across from the quotation books, sheets and registers you use now, in stages, so deliveries keep going while it happens.

  • Excel
  • Google Sheets
  • Legacy ERP
  • CRM
  • One operating environment

Questions

Questions furniture store owners ask.

Will my salespeople actually enter orders properly?

It only works if the order is recorded, so the order form is built from the slip they already write and takes a few minutes. Salespeople get something back: their own enquiries, order status and incentive statement, which saves them from being asked where things are.

We make most pieces to order through workshops. Can Verity track that?

Yes. Each customer order links to a purchase order with a workshop or factory, and the stages you use (cutting, polish, upholstery, packed) are set up in week 2. The workshop or your coordinator updates the stage and the customer order shows it.

Does Verity handle my billing?

No. Your billing software keeps issuing invoices. We agree during setup how orders and payments reach Verity, which holds the order, the promise and the money still due.

Can it message my customers about delivery dates?

Not by itself. Verity flags that a date has moved and creates the task, your team calls or sends the message, and the outcome is recorded on the order.

I have two showrooms and a godown. Is that a problem?

No, it is the normal case. Each is a location in one system, stock is held per location, and a transfer between them is a recorded movement. Sales, order backlogs and stock age can be compared side by side.

Who can see my margins and cost prices?

Only the people you allow. Access is set by role, so a salesperson can see selling prices and their own results while cost prices stay with you and your accountant. Every change is recorded with who made it and when.

Can it handle designer and architect commissions?

Yes. The referrer and agreed rate are recorded on the enquiry and the order. When the order is delivered and paid, the commission shows on a payable list, and you mark it settled.

Can it track damage and warranty claims against suppliers?

Yes. Damage found at delivery becomes a claim record with the photos, the order and the supplier or transporter. Warranty complaints are cases linked to the original order and its warranty term.

What does it cost?

It depends on the number of showrooms, staff and what you want set up. Message us and we will give you a clear number after a short conversation about how your orders move.

Where the figures come from

Sources

  1. The Ken, on Indian furniture retailers, 2020
  2. InteriorDaily, 22 May 2026, quoting the CEO of Priti International
  3. Furniture (Quality Control) Order, 2025, via Legitquest
  4. Tally Solutions guide to HSN 9403
  5. Examples of delayed-delivery complaints, consumercomplaints.in
  6. Industry commentary on heavy furniture lead times, Startupfeed

Last checked 15 October 2026. Published figures vary by region and method, so treat them as indicative, not as a promise of your results.

Start with the orders you have already promised.

Tell us how your showroom takes and delivers an order, and we will show you the orders at risk, the stock that has aged and the balances due, using your own numbers.

Get your free demo Email us

Free: we set up a working demo of your own business, on your own data, within 7 days. You pay only if your team decides to use it.