Verity for SaaS companies

Your product ships every week. Your customers leave one quiet month at a time.

A SaaS company grows on renewals, not on the launch. The signals that a customer is slipping are spread across the support inbox, the billing system, the product dashboard and the founders' memory. Verity ties each customer, ticket, request, renewal and promise into one record so you can act before the cancellation email.

Verity in one line

One system that shows every account, what they asked for, what they were promised, when they renew and whether they are at risk.

See your SaaS company in Verity See the 14 problems we solve

Free: we set up a working demo of your own business, on your own data, within 7 days. You pay only if your team decides to use it.

Built for a team that already lives in a product tool, a support tool and a billing tool. Verity does not replace them. It joins what they know about each customer.

Verity / Company / This week

All accounts

Live

Recurring revenue

₹18.6 L

per month

At risk

11

accounts, ₹1.9 L a month

Renewals, 60 days

24

₹6.4 L a month

Tickets over limit

3

premium plan

Revenue by account size

  • Enterprise48%
  • Mid-market34%
  • SMB18%

Three promises made in deals are due this month with no roadmap item.

Review
  • Security questionnaire for Acme CorpDue Friday, 62 of 140 answeredAssign
  • Outage credit for Beta LabsPromised on a call, 12 OctOwed

Illustrative screen with sample figures. Yours is set up with your own accounts, plans, tickets and releases.

How it runs today

Most SaaS teams can tell you their sign-ups. Few can tell you which customers are about to leave.

Each tool sees one slice. Billing knows who paid, support knows who complained, the product knows who logged in and sales knows what was promised. Nobody sees the same customer at once.

Customer success is often the founders and one or two people. The renewal date sits in a spreadsheet, the contract in an email and the open request in a chat.

Industry benchmarks show how much the customer mix matters. One vendor reports average annual churn of 4.9 percent for B2B SaaS, but 30 to 58 percent for SMB SaaS, so a company selling to small businesses has to watch its accounts far more closely.

What most SaaS companies run on

  • Product analytics
  • Support inbox or helpdesk
  • Billing or subscription tool
  • Spreadsheet of renewals
  • Founders' memory and chat groups

Each tool is good at its job. None of them says which accounts are at risk, what they were promised or what is waiting for them.

14 problems, one by one

Where a SaaS company loses customers and time.

These are the situations SaaS founders and customer success leads describe. For each one: what it looks like, what it costs, and what Verity does about it.

  1. 01Customers

    At-risk accounts are invisible until they cancel

    What it looks like

    A customer's logins have halved, two tickets are open and the champion left the company. Each fact sits in a different tool, and nobody puts them together.

    What it costs you

    Example arithmetic: with 200 customers at ₹60,000 a year, losing 10 more than planned is ₹6 lakh of yearly recurring revenue, usually found at the renewal.

    How Verity fixes it

    Each account has a record that collects its plan, usage notes, open tickets, requests and contacts. You mark accounts at risk with a reason, and Verity lists them by revenue and renewal date.

    See the screen
  2. 02Renewals

    Renewals are chased late or not at all

    What it looks like

    A contract renews in three weeks. Nobody has talked to the customer since onboarding, and the price uplift was never discussed.

    What it costs you

    Surprise cancellations, discounts given in a rush and renewals at the old price when a rise was due.

    How Verity fixes it

    Each contract has a renewal date, a value and an owner. Verity lists renewals in the next 90 days with a task at 60 and 30 days, and records the outcome.

    See the screen
  3. 03Onboarding

    Onboarding stalls and the customer never goes live

    What it looks like

    A customer signs, attends one kickoff and does not set up the integration. A month later they are paying and not using it.

    What it costs you

    A customer who sees no value and cancels at the first renewal, however good the product is.

    How Verity fixes it

    Each new account has an onboarding checklist with an owner and dates. Verity flags accounts that have not reached each step on time and records why.

    See the screen
  4. 04Support

    Support tickets breach the promise and nobody notices

    What it looks like

    A customer on a premium plan has waited 30 hours for a reply to a problem. The helpdesk shows the ticket, but nobody has the plan or the promised response time next to it.

    What it costs you

    An unhappy paying customer and a support team that works the loudest tickets rather than the most important ones.

    How Verity fixes it

    Each ticket is linked to its account and plan, and the promised response time is on it. Verity warns before a breach and lists tickets over the limit by account value.

    See the screen
  5. 05Support

    The same bug is reported again and again

    What it looks like

    Six customers report the same export failure on different days. Each is answered one by one and nobody connects them to a single fix.

    What it costs you

    Support hours repeated, an engineer interrupted six times and customers who feel ignored.

    How Verity fixes it

    Tickets that describe the same problem are linked to one issue. Verity shows how many customers and how much revenue an issue touches, so it is prioritised by impact.

    See the screen
  6. 06Product

    Feature requests are scattered and unweighted

    What it looks like

    Requests arrive in calls, emails and chats. The loudest customer wins, and the roadmap follows the last conversation.

    What it costs you

    Features built for one account and a product that drifts, while a request from ten customers waits.

    How Verity fixes it

    Each request is a record linked to the accounts that asked and their revenue. Verity ranks requests by number of accounts and value, and records the decision and the reason.

    See the screen
  7. 07Product

    Sales promises outrun the roadmap

    What it looks like

    A salesperson tells a prospect a feature "is coming next quarter". It is in nobody's plan. After signing, the customer asks for it.

    What it costs you

    A customer who feels misled, a founder in an awkward call and an unplanned scramble for an engineer.

    How Verity fixes it

    Promises made in a deal are recorded against the account and linked to a roadmap item or marked as not planned. Verity lists promises due and promises without a plan.

    See the screen
  8. 08Support

    Incidents are fixed but customers are not told or credited

    What it looks like

    An outage lasts three hours. Engineers fix it and move on. Some customers are told, some are not, and credits are promised on a call and forgotten.

    What it costs you

    Lost trust and disputes over invoices months later.

    How Verity fixes it

    Each incident is a record with the affected accounts, the updates sent, the cause and any credit promised. Verity lists credits owed and accounts not yet informed.

    See the screen
  9. 09Money

    Failed payments and unpaid invoices are chased by hand

    What it looks like

    A card fails, a UPI mandate expires or a company pays late. The billing tool records the failure and nobody in customer success knows.

    What it costs you

    Revenue that is owed but not collected, and customers who lapse by accident rather than by choice.

    How Verity fixes it

    Overdue invoices and failed payments are tasks on the account with an owner and a history of contacts. Verity lists them by amount and age. Billing stays in your billing tool.

    See the screen
  10. 10Money

    Payments from foreign customers need their own tracking

    What it looks like

    Much of the revenue comes from overseas customers paying in dollars. Invoices, payment dates and bank credits have to be matched by someone.

    What it costs you

    A missed payment that is noticed late, and paperwork the bank asks for months afterwards. Nasscom reported that about 75 percent of India's SaaS revenue came from global sales in FY2020, so this is the norm for many Indian SaaS companies.

    How Verity fixes it

    Foreign-currency invoices are recorded against the account with their dates. Verity shows what is outstanding, what has been realised and the days since the invoice, so the finance owner can follow up and keep bank records straight.

    See the screen
  11. 11Compliance

    Security questionnaires and compliance evidence take weeks

    What it looks like

    A large prospect sends a 200-question security questionnaire. The answers live in different people's heads, and evidence for policies is in a folder nobody has opened for a year.

    What it costs you

    A deal that stalls for weeks while engineers and founders hunt for answers.

    How Verity fixes it

    Policies, certificates, past answers and evidence are records with owners and dates. Verity lists what is due for review and keeps past questionnaire answers ready to reuse.

    See the screen
  12. 12Customers

    Expansion is left to chance

    What it looks like

    A customer hits the seat limit and keeps using the product with extra people. Nobody notices until the next renewal.

    What it costs you

    Revenue that could have been earned a year earlier, and a customer who might have been happy to pay more.

    How Verity fixes it

    Usage notes and plan limits sit on the account. Verity lists accounts near their limits and gives the account owner a task to talk about the next plan.

    See the screen
  13. 13Owner

    Business numbers are assembled by hand each month

    What it looks like

    At month end someone exports billing data, adds a spreadsheet of cancellations and works out recurring revenue, churn and net retention. The numbers differ depending on who did it.

    What it costs you

    Hours of founder time and decisions based on a number that nobody fully trusts. Benchmarks for churn differ widely by customer size, so your own number matters more than an industry one.

    How Verity fixes it

    Accounts, plans, contracts and cancellations are records, so recurring revenue, churn and expansion are calculated from them the same way each time.

    See the screen
  14. 14Owner

    The founders are the system

    What it looks like

    One founder remembers which customers are fragile, which promises are pending and which renewals matter. When they travel, nothing moves.

    What it costs you

    The company cannot add customer success staff, or a second product line, without losing context.

    How Verity fixes it

    Each morning Verity shows what needs a decision, each item with an owner. A second product or region becomes a location in the same system.

    See the screen

The numbers behind it

The numbers that make these problems worth fixing.

From published sources, with the source named under each figure. Your own numbers will differ, and showing you yours is the first thing Verity does.

  • 4.9%

    average annual churn for B2B SaaS in 2025 by one vendor's benchmark, with a quoted range of 3.5 to 5 percent a year.

    Vena Solutions, 2025

  • 30% to 58%

    annual churn for SMB-focused SaaS in the same benchmark, against 10 percent or less for enterprise SaaS.

    Vena Solutions, 2025

  • 75%

    of India's SaaS industry revenue that came from global sales in FY2020, according to Nasscom.

    The News Minute, 2020

  • About 92%

    of surveyed Indian SaaS startups had added AI features in the past year, in a Bessemer survey reported by IndiaAI, which adds more to build, support and explain.

    IndiaAI, 2024

The churn figures are from a software vendor's blog and range widely by customer size. The Nasscom figure is from FY2020, so it is old, and the AI figure could not be checked against the original page. They show the scale of the issues, not what your company will see.

What you will actually see

The screens you would use every day.

Six views, each for one job. Accounts, plans, tickets and releases are set up in your own terms.

Screen 1 of 6

The founder's weekly view

Recurring revenue, accounts at risk, renewals coming, tickets over limit and promises due on one screen, with the items that need a decision listed below.

Fixes

  • 13 Business numbers are assembled by hand each month
  • 14 The founders are the system

Verity / Company / This week

All accounts

Recurring revenue

₹18.6 L

per month

At risk

11

accounts, ₹1.9 L a month

Renewals, 60 days

24

₹6.4 L a month

Tickets over limit

3

premium plan

Revenue by account size

  • Enterprise48%
  • Mid-market34%
  • SMB18%

Three promises made in deals are due this month with no roadmap item.

Review
  • Security questionnaire for Acme CorpDue Friday, 62 of 140 answeredAssign
  • Outage credit for Beta LabsPromised on a call, 12 OctOwed

Screen 2 of 6

Every customer in one record and one list

Plan, usage notes, open tickets, onboarding stage and renewal date for each account. At-risk accounts are listed first by revenue.

Fixes

  • 01 At-risk accounts are invisible until they cancel
  • 03 Onboarding stalls and the customer never goes live
  • 12 Expansion is left to chance

Verity / Accounts

By risk and renewal

AccountPlanRenewalHealthNext step
Acme CorpEnterprise14 DecAt riskExec review
Beta LabsMid-market2 NovCredit owedApply credit
Gamma RetailSMB28 OctNot onboardedSetup call
Delta FoodsMid-market19 JanHealthyUpsell, near seat limit

Screen 3 of 6

Renewals, payments and foreign receivables

Renewals with owners and outcomes, failed or late payments and foreign-currency invoices outstanding with days since sent.

Fixes

  • 02 Renewals are chased late or not at all
  • 09 Failed payments and unpaid invoices are chased by hand
  • 10 Payments from foreign customers need their own tracking

Verity / Renewals

Next 90 days

In 30 days2

  • Gamma Retail, ₹48,000Owner Ritu, not onboardedRisk
  • Beta Labs, ₹3.2 LOwner Karan, credit owedTalk

30 to 60 days1

  • Acme Corp, ₹14 LOwner Meera, uplift 8%Plan

Payments to chase2

  • Foxtail Inc, $4,200Invoice 61 days old, USDChase
  • Zenith Co, ₹36,000Card failed twiceRetry

Screen 4 of 6

Tickets, SLAs and incidents

Tickets with the plan and the promised response time, issues linked to the customers they touch, and incidents with credits owed.

Fixes

  • 04 Support tickets breach the promise and nobody notices
  • 05 The same bug is reported again and again
  • 08 Incidents are fixed but customers are not told or credited

Verity / Support

By account value

TicketAccountPlanAgeStatus
T-8812 Export failsAcme CorpEnterprise30 hOver SLA
T-8820 Login errorDelta FoodsMid-market6 hOn track
T-8824 Export failsBeta LabsMid-market4 hLinked to issue 311

Issue 311 (export fails) affects 9 accounts and ₹3.1 L a month. 6 tickets are linked.

Prioritise

Screen 5 of 6

Requests and promises against the roadmap

Feature requests ranked by how many accounts asked and how much revenue they hold, and promises made in deals matched to the roadmap.

Fixes

  • 06 Feature requests are scattered and unweighted
  • 07 Sales promises outrun the roadmap

Verity / Requests

By accounts and revenue

RequestAccountsRevenueRoadmapDecision
Bulk export to Excel9₹3.1 LQ4Planned
Role-based access7₹5.4 LNoneDecide
Hindi interface4₹0.9 LNoneBacklog
  • Promise to Acme Corp: SSO by DecemberMade by Karan, 3 SepNo plan

Screen 6 of 6

Security evidence and questionnaires

Policies, certificates and past answers with owners and review dates, and open customer questionnaires with what is still unanswered.

Fixes

  • 11 Security questionnaires and compliance evidence take weeks

Verity / Compliance

Policies and questionnaires

  • Information security policy reviewedDue 30 Nov, Ritu
  • Access review, quarterlyDone 2 Oct
  • Penetration test reportValid until Feb
  • Data processing terms for new customersTemplate updated

Questionnaire for Acme Corp has 78 of 140 answers still open, due Friday.

Assign

Illustrative screens with sample data. Layouts, fields, names and terms are set up around how your SaaS company works.

An ordinary day

The same Wednesday, before and after.

The product ships the same way. What changes is that every customer signal ends up in the same record.

WhenTodayWith Verity
9:30 TodayThe founder skims email and three dashboards to see what is wrong. With VerityThe week screen lists at-risk accounts, renewals due and tickets over limit.
11:00 TodayA premium customer waits a day and a half for an answer. With VerityA warning came at 20 hours with the plan and the promised time on the ticket.
1:00 TodaySales promises a feature to close a deal. With VerityThe promise is recorded against the account and shown against the roadmap.
3:30 TodayA security questionnaire arrives and engineers drop what they are doing. With VerityPast answers and evidence are in one place, and the open ones are assigned.
5:30 TodayA foreign customer's invoice is two months old and nobody noticed. With VerityThe invoice was on the chase list at 30 days with a task for the finance owner.
Month end TodaySomeone builds the churn and revenue numbers by hand. With VerityThe numbers come from the account records the same way every month.

How we work with you

We set it up with you, in four weeks.

You do not get a login and a manual. We learn how your customers, support and releases actually flow, build Verity around that, bring your data in, then stay on to keep it working.

  1. Week 1

    Discovery and mapping

    What we do
    Spend a day with your founders, customer success and support leads. Follow a customer from sale to renewal, and map your billing, support, product and planning tools.
    What we need from you
    A few hours from you and your customer success lead. A list of customers with plans and renewal dates, and a sample of tickets and requests.
    What you have at the end
    A written map of how accounts, tickets, requests and renewals run today and the problems to fix first.

  2. Weeks 2 to 3

    Configuration

    What we do
    Set up accounts and plans, renewal and onboarding stages, support rules and promised response times, issue and request records, compliance evidence and approvals.
    What we need from you
    Check the stages, plan limits and response times with your support lead.
    What you have at the end
    A working Verity with your real customers and rules.

  3. Weeks 3 to 4

    Migration and training

    What we do
    Bring in accounts, contracts, open tickets, requests and promises, and past questionnaire answers. Train sales, success, support and product on live accounts.
    What we need from you
    Your customer list and open requests, in whatever form they exist. One hour per role.
    What you have at the end
    Your customers inside Verity and a team that has used it on real renewals.

  4. After go-live

    Operations partnership

    What we do
    Stay on after launch. Review the first weeks with you, tune lists and reminders and handle new plans, products and regions.
    What we need from you
    A short monthly review of what the numbers say.
    What you have at the end
    A system that keeps matching how the company runs, with someone responsible for it.

Bring these on day one

  • Customer list with plan, value and renewal date
  • Open tickets and known issues
  • Feature requests and promises made in deals
  • Your response time promises by plan
  • Your security policies and past questionnaire answers

Your time

About 8 to 11 hours of owner time across the four weeks, mostly in week 1. Your customer success and support leads need a few more.

After go-live

Nobody is hired to run Verity. Accounts, tickets and promises are recorded as part of the work you already do, and the reports come from those records.

Verity AI

Ask your company a question.

Verity AI reads your accounts, renewals, tickets, requests and compliance records. Ask in plain language, then turn the answer into tasks for the right person.

  • Your records only Answers come from your own SaaS companies data, not from generic knowledge.
  • Right person, right view It only shows what the person asking is allowed to see.
  • Turns into action An answer can become a task assigned to a named person.

Verity / Ask

Which accounts renewing in the next 60 days are at risk?

Eleven accounts worth ₹1.9 lakh a month. Four have an open ticket over limit and three were never fully onboarded.

  • Open ticket over limit4
  • Not onboarded3
  • Champion left2
  • Other2

Create save-plan tasks for each account owner

Verity / Ask

Which requests do the most revenue depend on?

Role-based access, asked by 7 accounts worth ₹5.4 lakh a month, has no roadmap item.

  • Role-based access₹5.4 L
  • Bulk export₹3.1 L
  • Hindi interface₹0.9 L

Add to the next planning review

Verity / Ask

Which promises made in deals have no plan behind them?

Three, including SSO for Acme Corp by December.

  • SSO, Acme Corpdue Dec
  • Audit log, Beta Labsdue Nov
  • Custom report, Delta Foodsdue Nov

Assign to the product lead

Sample questions and answers with illustrative figures.

Without chasing

The follow-ups nobody has time to make.

Set once, then they run from your records. People still do the talking. Verity makes sure the right person knows to.

When

A renewal is 60 days away

  • Added to the renewals list with the account's health
  • Task to the account owner
  • Outcome recorded: renewed, at risk or lost

When

A ticket is close to its promised response time

  • Warning to the support owner
  • Escalated to the lead at the limit
  • Breach recorded with the reason

When

Several tickets describe the same problem

  • Linked to one issue
  • Accounts and revenue affected shown
  • Task to the product owner

When

A promise is made in a deal

  • Recorded against the account
  • Matched to a roadmap item or marked unplanned
  • Task to the product lead at 30 days

When

An invoice is overdue or a payment fails

  • Added to the chase list with the amount and age
  • Task to the account owner or finance
  • Outcome recorded

When

A policy or certificate is 30 days from review

  • Task to the owner
  • Reminder repeated weekly
  • Evidence attached when done

Rules and paperwork

The rules a SaaS company has to keep up with.

Verity does not give legal or tax advice and does not file anything for you. It keeps the records these rules and your customers' requirements depend on in order.

  • Customer personal data

    What is expected

    Your product may hold personal data about your customers' users. India's data protection rules were notified in November 2025, and most duties start to apply over the following 12 to 18 months.

    How Verity helps

    Customer and contact records sit in one permissioned place, with who viewed or changed them recorded.

    AZB Partners

  • Foreign payments and bank records

    What is expected

    Export proceeds generally have to be received within a period set by the RBI. A November 2025 amendment raised it from nine to fifteen months. Whether and how it applies to a particular software service depends on the transaction, so confirm with your bank.

    How Verity helps

    Foreign-currency invoices carry their dates and what has been received, so the finance owner has the facts ready.

    Taxguru on the RBI amendment

  • Security commitments in contracts

    What is expected

    Enterprise customers often require security policies, access reviews and evidence of testing, and may audit you against what you promised.

    How Verity helps

    Policies, reviews and test reports are records with owners and dates, so evidence is ready when a customer asks.

  • Contract terms, credits and service levels

    What is expected

    Contracts may promise response times, uptime and credits for outages. Missing them can lead to disputes.

    How Verity helps

    Promised terms sit on the account and are compared with tickets and incidents, so credits owed are visible.

Rules and customer requirements differ by market and contract, and they change. Confirm current requirements with your lawyer, your bank and your accountant.

Who sees what

Everyone sees the same records, through their own window.

Support should not see contract prices. Sales should not edit roadmap decisions. Each role opens on what it needs.

  • Founder

    Which customers and promises need my attention?

    Revenue, at-risk accounts, renewals, promises without a plan, tickets over limit and compliance due.

  • Customer success manager

    Which of my accounts need a call?

    Accounts by health and renewal, onboarding steps, expansion signals and open credits.

  • Support lead

    What is about to breach?

    Tickets by plan and age, linked issues, incidents and credits owed.

  • Product lead

    What should we build or fix next?

    Requests ranked by accounts and revenue, promises due and issues by customers affected.

  • Finance owner

    What is owed and what has been realised?

    Overdue invoices, failed payments, foreign receivables and renewals by value.

Straight answers

What changes, and what stays the same.

Keep using

  • Your product analytics and engineering tools
  • Your helpdesk or support inbox
  • Your billing and subscription tool
  • Your accountant, who still prepares your returns

Verity does not

  • Bill customers or process payments
  • Host or monitor your product
  • Send messages to customers on its own
  • Give legal, security or tax advice

We bring your customer list, contracts, open tickets, requests and promises across from the tools and spreadsheets you use now, in stages, so support and renewals keep moving while it happens.

  • Excel
  • Google Sheets
  • Legacy ERP
  • CRM
  • One operating environment

Questions

Questions SaaS founders ask.

I already have a helpdesk, a CRM and a billing tool. Why another system?

Verity does not replace them. It holds the account record that joins what they each know: plan, tickets, requests, promises, renewals and compliance, so someone can see the whole customer.

Does it connect to my billing tool?

We agree during setup how renewal dates, plans and overdue invoices reach Verity. Billing stays in your billing tool, and Verity does not take payments or send invoices.

Can it tell me which customers will churn?

It does not predict. It shows the signals you decide matter, such as open tickets, no onboarding or a missing contact, and lists accounts by revenue and renewal date so people can act.

Can it send emails to my customers?

Not by itself. Verity assigns the follow-up to a named person and records the outcome. Your team writes and sends the message.

We sell to customers abroad. Does it help with that?

Yes. Foreign-currency invoices are recorded against the account with their dates, and what is outstanding is on the finance owner's list. Verity does not move money or file anything.

Can I use it to answer security questionnaires?

Yes. Policies, certificates and past answers are kept as records with owners, so you can reuse answers and see what is open. It does not certify you against any standard.

Who can see customer information?

Only the people you allow. Access is set by role, and every change is recorded with who made it and when.

How long before I see results?

The renewals list, at-risk accounts and tickets over limit need only your existing records, so they are the first things we aim to have working. Request and promise trends become reliable after a few weeks of use.

What does it cost?

It depends on the number of users and what you want set up. Message us and we will give you a clear number after a short conversation about how your company runs.

Where the figures come from

Sources

  1. Vena Solutions, Sept 2025
  2. The News Minute on Nasscom, FY2020 data
  3. IndiaAI, 2024
  4. AZB Partners
  5. Taxguru on the RBI amendment

Last checked 16 October 2026. Published figures vary by region and method, so treat them as indicative, not as a promise of your results.

See which customers are slipping before they tell you.

Tell us how your company runs and we will show you the at-risk accounts, late renewals and unplanned promises it would find, using your own numbers.

Get your free demo Email us

Free: we set up a working demo of your own business, on your own data, within 7 days. You pay only if your team decides to use it.