Verity for startups

You are building fast. Verity keeps the cash, the cap table and the commitments from getting away from you.

A startup runs on a short runway and a long list of promises: to investors, customers, hires and the regulator. Cash numbers live in the bank app, equity in a spreadsheet, hiring in chats and compliance dates in the founders' heads. Verity puts them in one place so a small team can see what needs attention this week.

Verity in one line

One system that shows how many months of cash you really have, who owes you an update, who is joining, what the cap table says and which filing is due.

See your startup in Verity See the 14 problems we solve

Free: we set up a working demo of your own business, on your own data, within 7 days. You pay only if your team decides to use it.

Built for a team of three to fifty with no operations manager. The records come from the work the founders already do.

Verity / Company / This week

All teams

Live

Runway

9.4 mo

net burn, adjusted

Open actions

17

6 overdue

Pilots

3

1 stalled

Filings due

2

this month

Actions by owner

  • Ritu7
  • Karan5
  • Meera3
  • No owner2

Pilot with Delta Foods has had no activity for 21 days. Revenue expected: ₹6 lakh a year.

Follow up
  • Director KYC for two directorsDue 30 Oct, with the company secretaryAssign
  • Offer for senior engineerWaiting for approval 6 daysApprove

Illustrative screen with sample figures. Yours is set up with your own runway, investors, hires and filings.

How it runs today

Most startups track their product closely and everything else loosely.

The product has a roadmap and a tracker. The company around it, meaning cash, investors, hiring, equity and compliance, runs on a founder's spreadsheet and a calendar.

Runway gets calculated the quick way. A consultancy that works with startups before fundraising reports that in more than half of its engagements the runway founders quoted was 2 to 4 months shorter than they believed, because burn was taken from the profit and loss rather than the bank, and dues were left out.

Funding is tighter than a few years ago. Startup funding in India fell 9.4 percent to USD 11.4 billion in 2025, and deals fell to 1,826, nearly half the 2022 peak, so a longer runway and cleaner records are worth more.

What most startups run on

  • Bank app and a cash spreadsheet
  • Cap table spreadsheet
  • Task tool for product and chat for everything else
  • Email with investors
  • Founders' calendars

Each piece is fine alone. None of them answers the questions an investor, an auditor or a new hire will ask in the same week.

14 problems, one by one

Where a startup loses time, cash and trust.

These are the situations founders describe. For each one: what it looks like, what it costs, and what Verity does about it.

  1. 01Cash

    Runway is a guess

    What it looks like

    The founder says "we have eight months". The bank balance is real, but dues due next month, a pending refund and a salary raise are not in the number.

    What it costs you

    A consultancy that works with startups reports that founders overstate runway by 2 to 4 months in more than half of its pre-raise engagements. Starting a raise with too little time is expensive.

    How Verity fixes it

    Cash, committed outflows and expected receipts sit in one view. Verity shows gross burn, net burn and runway with the assumptions listed, so the number can be argued with.

    See the screen
  2. 02Cash

    Spend is scattered across cards, vendors and subscriptions

    What it looks like

    Six tools are paid on three cards. Nobody knows who uses which, and two subscriptions renewed for people who left.

    What it costs you

    A few thousand rupees a month leaking for months, and a founder who cannot say what the company spends on tools.

    How Verity fixes it

    Each recurring spend is a record with an owner, a renewal date and a use. Verity lists renewals coming up and spend with no clear owner.

    See the screen
  3. 03Cash

    The cash forecast is rebuilt by hand

    What it looks like

    Before a board call, someone builds a forecast from the bank statement, invoices sent and a payment calendar. It is out of date by the next week.

    What it costs you

    Hours of founder time and decisions on stale numbers. Funding is harder to find than in earlier years, and total startup funding fell 9.4 percent in 2025.

    How Verity fixes it

    Receivables, payables, salaries and known costs flow into one forecast. When something changes, the forecast does too.

    See the screen
  4. 04Investors

    Investor updates are written in a rush

    What it looks like

    A monthly update goes out three weeks late. The numbers come from five places and differ by who compiled them.

    What it costs you

    Investors who feel uninformed, fewer introductions and a harder next round.

    How Verity fixes it

    Key numbers, wins, asks and risks are recorded as the month goes on. Verity assembles the update from the records and shows who owes what.

    See the screen
  5. 05Investors

    The fundraising pipeline lives in an inbox

    What it looks like

    Twenty conversations are in progress. Some need a data room, some a follow-up, some have gone quiet. Nobody knows who last spoke to whom.

    What it costs you

    A raise that drifts and a warm lead that cools because nobody replied in a week.

    How Verity fixes it

    Each investor is a record with the last contact, next step, documents shared and an owner. Verity lists conversations with no activity and the documents each investor has seen.

    See the screen
  6. 06Equity

    The cap table and ESOP records are a spreadsheet

    What it looks like

    The cap table is one file, with versions by date. An employee asks about their vesting and the answer takes two days.

    What it costs you

    Errors that a lawyer or investor finds during diligence, and employees who do not trust the numbers.

    How Verity fixes it

    Holders, grants, vesting schedules and exercise dates are records with history. Verity shows who vests when and keeps a trail of every change.

    See the screen
  7. 07People

    Hiring is run from chats

    What it looks like

    Four roles are open. Candidates are in different folders, interviews are scheduled in messages and an offer waits for approval for a week.

    What it costs you

    Good candidates who accept elsewhere, and founders spending nights on coordination. Hiring good talent is a lasting challenge for startups in a 2025 investor outlook report.

    How Verity fixes it

    Each role has a pipeline with candidates, interview steps, owners and decisions. An offer is a record with approvals. A new joiner has a checklist for accounts, equipment and first tasks.

    See the screen
  8. 08Team

    Decisions and owners disappear after meetings

    What it looks like

    A founder meeting agrees five actions. A week later two are done, one is forgotten and two have no owner.

    What it costs you

    Slow execution and repeated discussions. A small team cannot afford to decide the same thing twice.

    How Verity fixes it

    Decisions and actions are records with an owner and a date. Verity shows what is open by person and which actions are overdue.

    See the screen
  9. 09Customers

    Early customers and pilots stall

    What it looks like

    Three pilots started in the last quarter. One is waiting for a contact on the customer's side, one for a security review and one has no next step.

    What it costs you

    Pilots that fade without a decision, and revenue that was expected and never arrives.

    How Verity fixes it

    Each pilot is a record with the customer, owner, success criteria, dates and next step. Verity lists pilots with no activity and shows the revenue they are expected to bring.

    See the screen
  10. 10Compliance

    Compliance dates are remembered, not tracked

    What it looks like

    Director KYC, annual filings, tax payments and payroll-related dues each have dates. They are in a calendar that two people see.

    What it costs you

    Late fees, a disrupted fundraise because filings are not clean, and diligence questions that start with "can you show us".

    How Verity fixes it

    Each filing and payment is a task with an owner, a due date and a document. Verity lists what is due this month and what has been done. Your accountant and company secretary still prepare and file.

    See the screen
  11. 11Records

    Contracts and documents are scattered

    What it looks like

    Offer letters, NDAs, vendor contracts, the shareholders' agreement and board resolutions sit in several drives and inboxes.

    What it costs you

    Hours of searching during diligence and the risk of signing something that conflicts with an earlier agreement.

    How Verity fixes it

    Documents are records linked to the person, company or deal they concern, with dates and owners. Verity keeps versions, and access is by role.

    See the screen
  12. 12Investors

    Board and advisor commitments are not followed up

    What it looks like

    An advisor offers three introductions and a board member asks for a plan. Nobody writes down who will do what by when.

    What it costs you

    Help that is offered and never used, and board members who feel unheard.

    How Verity fixes it

    Asks and offers from board members and advisors are recorded with an owner and a date. Verity lists open items and shows what has been delivered.

    See the screen
  13. 13Team

    Knowledge sits with one founder or one engineer

    What it looks like

    One person knows how billing works, another knows the customer promises. When either is out, nothing moves.

    What it costs you

    A single point of failure and an expensive handover when someone leaves.

    How Verity fixes it

    Responsibilities, processes and key accounts are recorded against people with a named back-up. Verity shows tasks that depend on one person only.

    See the screen
  14. 14Compliance

    Grants, programs and recognition carry reporting duties

    What it looks like

    The startup has recognition or a grant. Utilisation reports and annual statements are due, and nobody remembers what was promised.

    What it costs you

    Funds clawed back or benefits lost for missing paperwork. After recognition, annual maintenance and fund-utilisation compliance continue.

    How Verity fixes it

    Each grant or programme is a record with its conditions, due reports and spend against the plan. Verity reminds ahead of dates and keeps the evidence attached.

    See the screen

The numbers behind it

The numbers that make these problems worth fixing.

From published sources, with the source named under each figure. Your own numbers will differ, and showing you yours is the first thing Verity does.

  • USD 11.4 billion

    total startup funding in India in 2025, down 9.4 percent, with deals down to 1,826 from 3,616 at the 2022 peak. Early-stage funding rose 20 percent and late-stage fell 24 percent.

    Business Today citing Tracxn, 2026

  • 18 to 24 months

    of runway that one fund manager says gives a startup negotiating strength with investors, customers and talent.

    Business Today, 2026

  • 2 to 4 months

    the amount by which, in more than half of one consultancy's pre-raise engagements, the runway founders quoted was shorter than they believed.

    Treelife, 2026

  • FY 2025-26

    the year from which angel tax under Section 56(2)(viib) was abolished for all classes of investors, according to one consultancy page.

    Patron Accounting, 2026

The funding figures are Tracxn data reported in Business Today. The runway and tax figures come from consultancy pages, which are not official sources. The angel tax point should be confirmed with your accountant.

What you will actually see

The screens you would use every day.

Six views, each for one job. Roles, investors, hires and filings are set up in your own terms.

Screen 1 of 6

The founders' weekly view

Runway, open actions, pilots, hires and filings due on one screen, with the items that need a founder's decision listed below.

Fixes

  • 08 Decisions and owners disappear after meetings
  • 09 Early customers and pilots stall

Verity / Company / This week

All teams

Runway

9.4 mo

net burn, adjusted

Open actions

17

6 overdue

Pilots

3

1 stalled

Filings due

2

this month

Actions by owner

  • Ritu7
  • Karan5
  • Meera3
  • No owner2

Pilot with Delta Foods has had no activity for 21 days. Revenue expected: ₹6 lakh a year.

Follow up
  • Director KYC for two directorsDue 30 Oct, with the company secretaryAssign
  • Offer for senior engineerWaiting for approval 6 daysApprove

Screen 2 of 6

Cash, burn and what is committed

Cash in the bank, committed outflows, expected receipts and the runway they imply, with the assumptions shown. Recurring spend is listed with owners and renewal dates.

Fixes

  • 01 Runway is a guess
  • 02 Spend is scattered across cards, vendors and subscriptions
  • 03 The cash forecast is rebuilt by hand

Verity / Cash / Runway

Next 12 months

ItemPer monthOwnerRenewsAction
Salaries and contractors₹14.2 LFoundersMonthlyFixed
Cloud hosting₹1.8 LKaranMonthlyReview
Design tool seats (9)₹36,000None2 NovNo owner
Customer support tool₹22,000Ritu17 DecOK

Gross burn ₹19.6 L, net burn ₹13.1 L. Runway is 9.4 months after dues due in 30 days.

Open forecast

Screen 3 of 6

Investor pipeline, updates and asks

Each investor conversation with its stage, documents seen and next step, and the asks and offers from board members and advisors with owners.

Fixes

  • 04 Investor updates are written in a rush
  • 05 The fundraising pipeline lives in an inbox
  • 12 Board and advisor commitments are not followed up

Verity / Investors

Pipeline and commitments

Warm intros2

  • Fund AIntro by advisor, not contactedReach out
  • Fund BDeck sent 5 OctNo reply 12 days

In diligence1

  • Fund CData room opened, 3 questions openAnswer

Updates and asks2

  • October investor updateDraft 70 percent, due 20 OctDue
  • Advisor: 3 introductions offeredNone requested yetUse

Screen 4 of 6

Roles, candidates and offers

Each open role with its pipeline and next step, offers waiting for approval and a checklist for the people who just joined.

Fixes

  • 07 Hiring is run from chats
  • 13 Knowledge sits with one founder or one engineer

Verity / Hiring

Open roles

RoleCandidatesStageWaitingAction
Senior engineer5Offer6 daysApprove
Sales associate9Interviews2 daysSchedule
Designer3Screening1 dayOn track
  • Laptop and accounts for Aman, starts MondayKaran
  • First week plan sharedDue Friday
  • Employment contract signedRitu

Screen 5 of 6

Cap table and ESOP records

Holders, grants and vesting with a trail of every change, so an employee's question or an investor's request is answered in minutes.

Fixes

  • 06 The cap table and ESOP records are a spreadsheet

Verity / Equity

Holders and grants

HolderTypeSharesVestsStatus
Founder ACommon4,200,000Fully vestedHeld
Founder BCommon3,800,000Cliff 1 DecVesting
Employee poolESOP1,000,000Granted 620,000380,000 left
Employee, AmanESOP40,000Starts 1 NovGrant letter due

Screen 6 of 6

Filings, documents and programme duties

Filings, payments, documents and programme reports with owners and due dates. Your company secretary and accountant still prepare and file.

Fixes

  • 10 Compliance dates are remembered, not tracked
  • 11 Contracts and documents are scattered
  • 14 Grants, programs and recognition carry reporting duties

Verity / Compliance

Next 60 days

  • Director KYC, both directorsDue 30 Oct, secretary
  • Annual statements to the registrarPrepared, awaiting directors
  • Monthly tax paymentsDone 7 Oct, accountant
  • Grant utilisation reportDue 15 Nov, Ritu

Shareholders' agreement is stored twice with different dates. Confirm the signed version.

Check

Illustrative screens with sample data. Layouts, fields, names and terms are set up around how your startup works.

An ordinary day

The same Monday, before and after.

The company works the same way. What changes is that its promises leave a record and the records chase for you.

WhenTodayWith Verity
9:30 TodayThe founder checks the bank app and three chats to see how things are. With VerityThe week screen shows runway, overdue actions, stalled pilots and filings due.
11:00 TodayAn investor asks for the latest update. It is three weeks old. With VerityThe update is drafted from the month's records and the founder edits it.
1:00 TodayAn offer waits for a founder's reply for a week. With VerityIt sits on the approval list and reaches the founder with a reminder.
3:30 TodayAn employee asks when her options vest. With VerityHer grant and schedule are on screen and the answer takes a minute.
5:30 TodayA tool renews on a card nobody watches. With VerityThe renewal was on the list two weeks earlier with an owner.
Month end TodaySomeone builds the board pack from five sources. With VerityThe numbers come from the same records the founders used all month.

How we work with you

We set it up with you, in four weeks.

You do not get a login and a manual. We learn how your company actually runs, build Verity around it, bring your data in, then stay on to keep it working.

  1. Week 1

    Discovery and mapping

    What we do
    Spend a day with the founders and whoever handles operations. Map how cash, investors, hiring, equity and compliance are tracked today, and which tools you already use.
    What we need from you
    A few hours from each founder. Your latest cash sheet, cap table, hiring list and compliance calendar.
    What you have at the end
    A written map of how the company runs behind the product and the problems to fix first.

  2. Weeks 2 to 3

    Configuration

    What we do
    Set up the cash and burn view, recurring spend, investor pipeline, hiring stages, equity records, compliance calendar, owners and approvals.
    What we need from you
    Check the runway assumptions, approvals and calendar with the person who handles finance.
    What you have at the end
    A working Verity with your real numbers and rules.

  3. Weeks 3 to 4

    Migration and training

    What we do
    Bring in cash and spend data, investors, open roles and candidates, cap table and documents. Train the founders and team leads on live items.
    What we need from you
    Your sheets and folders, in whatever form they exist. One hour per role.
    What you have at the end
    Your company inside Verity and a team that has used it for a real week.

  4. After go-live

    Operations partnership

    What we do
    Stay on after launch. Review the first weeks with you, tune lists and reminders and handle a new round, new hires and new entities.
    What we need from you
    A short monthly review of what the numbers say.
    What you have at the end
    A system that keeps matching how the company runs, with someone responsible for it.

Bring these on day one

  • Bank balance, recent statements and recurring costs
  • Your cap table and grants
  • Your investor and advisor list
  • Open roles and candidates
  • Your filing calendar and key documents

Your time

About 6 to 9 hours of owner time across the four weeks, mostly in week 1. Whoever handles operations needs a few more.

After go-live

Nobody is hired to run Verity. Spend, hiring and commitments are recorded as part of the work you already do, and the reports come from those records.

Verity AI

Ask your company a question.

Verity AI reads your cash, spend, investors, hiring, equity and compliance records. Ask in plain language, then turn the answer into tasks for the right person.

  • Your records only Answers come from your own startups data, not from generic knowledge.
  • Right person, right view It only shows what the person asking is allowed to see.
  • Turns into action An answer can become a task assigned to a named person.

Verity / Ask

How many months of runway do we have if we hire the three open roles?

9.4 months today, about 7.9 months with the three hires from December.

  • Today9.4 months
  • With 3 hires7.9 months

Share the forecast with the founders

Verity / Ask

Which investor conversations have gone quiet for more than ten days?

Two. Fund B has had no reply for 12 days and Fund E for 15.

  • Fund B12 days
  • Fund E15 days

Create follow-up tasks for the founder who owns each

Verity / Ask

Which filings and reports are due in the next 45 days, and who owns them?

Four. Director KYC and the grant utilisation report are not done.

  • Director KYC30 Oct, secretary
  • Grant utilisation15 Nov, Ritu

Remind the owners

Sample questions and answers with illustrative figures.

Without chasing

The follow-ups nobody has time to make.

Set once, then they run from your records. People still do the work. Verity makes sure the right person knows to.

When

Runway falls below the number you set

  • Flagged to the founders
  • Drivers of burn listed
  • Decision recorded

When

An investor conversation has no activity for 10 days

  • Added to the follow-up list
  • Task to the founder who owns it
  • Outcome recorded

When

A subscription is 14 days from renewal

  • Task to its owner
  • Use and cost shown
  • Decision recorded: keep, change or cancel

When

An offer waits for approval for 3 days

  • Reminder to the approver
  • Escalated at 5 days
  • Decision recorded

When

A filing or payment is 14 days from its due date

  • Task to the owner
  • Documents listed
  • Completion recorded

When

An action from a meeting passes its date

  • Flagged to the owner
  • Listed on the weekly screen
  • New date or closure recorded

Rules and paperwork

The rules a startup has to keep up with.

Verity does not give legal, tax or financial advice and does not file anything for you. It keeps the records these rules depend on in order, so your accountant and company secretary start from clean data.

  • Annual compliance after recognition

    What is expected

    Recognition as a startup does not remove annual filings and, where a grant or benefit applies, fund-utilisation reporting. Missing them can lead to lost benefits or penalties.

    How Verity helps

    Each filing and report is a task with an owner and a due date, with the supporting documents attached.

    Patron Accounting on DPIIT recognition

  • Employee stock options

    What is expected

    Recognised startups can defer tax and TDS on the ESOP perquisite under Section 192(1C) until the earliest of five years, sale of the shares or the employee leaving. Records of grants, vesting and exercise matter.

    How Verity helps

    Grants, vesting schedules and exercises are records with history, so your accountant has what they need.

    Patron Accounting

  • Investment and tax position

    What is expected

    Angel tax under Section 56(2)(viib) was abolished with effect from FY 2025-26 for all classes of investors, according to one consultancy page, so older guides that describe an exemption may be out of date.

    How Verity helps

    Funding rounds, investor details and share issues are recorded together, so your advisers can check the position.

    Patron Accounting

  • Personal data of customers and staff

    What is expected

    India's data protection rules were notified in November 2025, and most duties start to apply over the following 12 to 18 months.

    How Verity helps

    Customer, candidate and employee data sits in one permissioned place, with who viewed or changed it recorded.

    AZB Partners

Rules, benefits and deadlines change and differ by company type and state. Confirm current requirements with your accountant, company secretary and lawyer.

Who sees what

Everyone sees the same records, through their own window.

A new hire should not see the cap table. An advisor should not see salaries. Each role opens on what it needs.

  • Founder or CEO

    Are we on track and what needs me?

    Runway, pilots, investor pipeline, hiring, equity, filings and overdue actions.

  • Finance or operations lead

    What is due and what do we owe?

    Cash forecast, recurring spend, filings, payments, documents and programme reports.

  • Team lead

    What is on my team's plate?

    Actions and owners, hiring steps, onboarding checklists and meeting decisions.

  • Hiring manager

    Where is each candidate?

    Role pipelines, interview steps, offers waiting and joiners' checklists.

  • Advisor or investor

    What have we been told and asked?

    Updates received, asks and offers, and the documents shared with them.

Straight answers

What changes, and what stays the same.

Keep using

  • Your product and engineering tools
  • Your bank and payments
  • Your accounting software and accountant
  • Your company secretary and lawyer, who still prepare and file

Verity does not

  • Move money or connect to your bank
  • File returns or company documents
  • Send messages to investors or candidates on its own
  • Give legal, tax or financial advice

We bring your cash sheet, cap table, investor list, open roles and filing calendar across from the spreadsheets and chats you use now, in stages, so the company keeps moving while it happens.

  • Excel
  • Google Sheets
  • Legacy ERP
  • CRM
  • One operating environment

Questions

Questions founders ask.

We are only five people. Is this too much?

A small team has the same commitments and fewer people to remember them. We set up only what you need, such as runway, investors, hiring and filings, and add more as you grow.

We already use a task tool for the product. Why add this?

Keep it. Verity covers the company around the product: cash, investors, hiring, equity, compliance and commitments. We agree during setup what stays in your product tool.

Does it connect to my bank?

Not directly. Cash and spend are recorded by your team or brought in from your statements, and we agree during setup how that works. Verity does not move money.

Can it write my investor update?

It drafts from the records you have kept during the month, such as numbers, wins, asks and risks, and you edit and send it. It does not send updates itself.

Can it manage my cap table and ESOP?

It keeps holders, grants and vesting as records with history. Legal documents and filings stay with your lawyer and company secretary.

Does it do payroll?

No. It records people, roles and hiring. Salaries are paid by your payroll process, and your accountant stays responsible.

Who can see sensitive information?

Only the people you allow. Access is set by role, and every change is recorded with who made it and when.

How long before I see results?

The runway view, overdue actions and filing list need only your existing records, so they are the first things we aim to have working. Investor and hiring trends need a few weeks of use.

What does it cost?

It depends on the number of users and what you want set up. Message us and we will give you a clear number after a short conversation about how your company runs.

Where the figures come from

Sources

  1. Business Today on Tracxn data, 2026
  2. Treelife, 5 June 2026
  3. Patron Accounting on DPIIT recognition
  4. AZB Partners

Last checked 16 October 2026. Published figures vary by region and method, so treat them as indicative, not as a promise of your results.

Find out how long your cash really lasts.

Tell us how your startup runs and we will show you the runway, quiet investors and filings it would find, using your own numbers.

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Free: we set up a working demo of your own business, on your own data, within 7 days. You pay only if your team decides to use it.