A sports store carries a hundred sizes of a few things. The money is in having the right size at the right month.

1. 01Stock

   The size or weight the customer needs is the one you do not have

   What it looks like

   A parent wants football boots in size 4 for a school trial on Monday. You hold three pairs in size 8 and none in size 4. A cricketer wants a bat in a lighter weight than the ones on the rack. Stock was bought in round numbers, not in the sizes that actually sell.

   What it costs you

   Example arithmetic: if ten customers a month walk out because the size is missing, and an average sale is ₹1,800, that is ₹18,000 a month of sales that were right in front of you.

   How Verity fixes it

   Every item is stocked by size, weight or model. Verity shows sell-through by size, so a re-order follows what sold and not a round-number guess, and shows which sizes ran out and how many customers asked.

   See the screen
2. 02Stock

   Season stock bought too early, or too late

   What it looks like

   Cricket gear needs to be in the shop before the school vacations start. Badminton picks up in the cooler months. A World Cup or a league win suddenly puts team jerseys on every kid’s wish list. You order on a hunch, and either the season starts with empty racks or ends with a pile.

   What it costs you

   Cricket equipment sales have been reported to rise by 20 to 25 percent in May, when school vacations start, and bulk orders from makers can take months. Stock that arrives after the peak sits on the shelf with cash tied up in it.

   How Verity fixes it

   Each item’s sales by week for the last two years are laid against this year’s stock. Verity flags what to order and when to be on the shelf before the season, and shows how much is still in stock a month after the peak.

   See the screen
3. 03Stock

   Last year’s models that have stopped moving

   What it looks like

   A racket model from two seasons ago, a boot colour that did not sell, a bat in a weight nobody asks for. They sit in the corner, get dusty and slowly go out of fashion. Nobody has looked at them in months.

   What it costs you

   Sports stock can lose value quickly once a new model arrives or a season passes. Each old model is cash you cannot use for the size that is selling.

   How Verity fixes it

   Verity lists items by days since the last sale and value held. The slow movers are shown with a suggested action, such as a bundle, a markdown or a return to the distributor where the terms allow it, and each one has an owner.

   See the screen
4. 04Institutions

   School and club orders that are never fully paid

   What it looks like

   A school orders thirty cricket kits and forty football sets for its sports day, and pays half. The coach says the rest will come when the accounts office clears it. Three months later the balance is in a notebook, a different one from last year’s.

   What it costs you

   Example arithmetic: a ₹2.4 lakh school order with 40 percent pending for 90 days is ₹96,000 of your cash sitting in someone else’s account, and it happens with every school in the city.

   How Verity fixes it

   Each school, club and academy is a customer with orders, invoices and balances. Verity shows what is owed by whom and for how long, sends the accounts contact a task to chase on a schedule you set, and records each promise to pay.

   See the screen
5. 05Institutions

   Quotes to coaches and clubs that go unanswered

   What it looks like

   A coach messages for a quote on twenty cricket kits. You reply late, or give a price from memory, or lose the thread in a WhatsApp group. The academy buys from the shop that replied first.

   What it costs you

   Bulk and institutional orders are the largest tickets a sports store sees. They are lost to slow replies and mixed-up details far more often than to price.

   How Verity fixes it

   Each enquiry is a record with an owner, the items, the quantities, the quote and the next step. Verity lists those with no reply and tells the person responsible. Staff still send the quote, and the outcome is recorded.

   See the screen
6. 06Customers

   Repeat buyers are known to the counter and not to the shop

   What it looks like

   A regular badminton player buys a racket and strings every few months. A cricket coach sends you five students a year. The staff member who knows them leaves for another shop and takes the relationship along.

   What it costs you

   Repeat customers and the coaches who recommend you are your cheapest sales. When nobody records who they are, you only find out they have stopped coming after they have gone.

   How Verity fixes it

   Purchases are linked to a customer record with their sport, usual brand and size, and any coach or academy who sent them. When someone goes quiet beyond their usual gap, they appear on a list and a task goes to the person who knows them.

   See the screen
7. 07Customers

   Growing children need a new size every year and nobody reminds the parent

   What it looks like

   A child’s football boots, shin guards, cricket pads and school tracksuit are all outgrown in a year. The parent buys from whichever shop comes to mind first. You sold the last pair and have no way to remember.

   What it costs you

   A child who grows is a customer who is certain to return, and the shop that reaches out first usually keeps the sale.

   How Verity fixes it

   The child’s sport, last size and date of purchase sit on the family record. Before the new school year or season, Verity lists children likely to need the next size, and the counter team follows up with the parent.

   See the screen
8. 08Claims and jobs

   Warranty claims that are lost between the customer and the brand

   What it looks like

   A racket frame cracks in month three, a shoe sole splits, a bat handle comes off. The customer brings the invoice, or says they lost it. You tell them you will talk to the brand and the repair is forgotten until the customer returns, annoyed.

   What it costs you

   Unresolved claims cost you the customer and sometimes the next ten people they tell. Claims that the brand would have honoured but were never filed in time are a direct loss.

   How Verity fixes it

   Each warranty claim is a record linked to the original sale, with the brand, the date, the photos and the status. Verity shows claims awaiting the brand’s reply and flags those near the brand’s claim window, so none is lost.

   See the screen
9. 09Claims and jobs

   Stringing, repairs and custom printing tracked on paper tags

   What it looks like

   Rackets are left for stringing, bats for knocking in, jerseys for name printing. Each has a paper tag. A customer calls to ask if it is ready and someone has to rummage through a drawer.

   What it costs you

   Lost or mixed-up items, late deliveries, and a person on the shop floor searching for tags while a customer waits at the counter.

   How Verity fixes it

   Each job is a record with the customer, the item, the work, the promised date and the status. The counter sees what is ready, what is late and what is waiting for the customer, and the customer’s message is a task rather than a search.

   See the screen
10. 10Suppliers

    Brand price lists, schemes and rate changes arrive on WhatsApp

    What it looks like

    A distributor sends a new price list as a photo. A brand runs a scheme on a certain boot for two weeks. A rate changes after the GST change and your shelf still shows the old price on some items.

    What it costs you

    Selling below the new cost, missing a scheme you qualified for, or holding stock at an old price while the market has moved. Each is small, and all of them add up.

    How Verity fixes it

    Every purchase records the rate. Verity shows price changes by supplier and item, flags where your selling price is now below the margin you set, and keeps schemes as records with dates, targets and progress.

    See the screen
11. 11Suppliers

    GST rate changes leave old stock and old prices mixed

    What it looks like

    Most sports goods moved from 12 percent to 5 percent GST from 22 September 2025, while general exercise equipment such as treadmills and dumbbells stayed at 18 percent, and sportswear and shoes now depend on whether the price is above ₹2,500. Your shelf holds items from before and after, and staff are unsure which price and tax rate to show.

    What it costs you

    Wrong tax treatment on a bill, confused customers and hours of correction by your accountant at month end. Rates and thresholds can change again.

    How Verity fixes it

    Each item carries its tax category and each purchase and sale records the rate that applied. Your accountant sees the split already clean, and a rate change is one update to the item’s setup, not a re-label of the shelf.

    See the screen
12. 12Suppliers

    Short deliveries and damaged goods in transit

    What it looks like

    A box of bats arrives with two cracked blades. A carton of shoes has three pairs in the wrong size. The delivery slip says the full count, and the person who signed it was busy with a customer.

    What it costs you

    You pay for goods that never came or came damaged, and the claim goes in late or not at all.

    How Verity fixes it

    Deliveries are received against the order with the quantity and condition that actually arrived, with a photo if needed. Verity compares order, receipt and invoice and flags any mismatch before the bill is paid, and tracks the credit note until it arrives.

    See the screen
13. 13Money

    Discounts, bargaining and tournament-season rush

    What it looks like

    A buyer asks for 10 percent off on a bundle. A salesperson agrees to match another shop. A friend of the owner gets a special rate. During the rush before a tournament, the discounts get larger and nobody records them.

    What it costs you

    Example arithmetic: a regular 5 percent extra discount on a month of ₹8 lakh sales is ₹40,000, and none of it was a decision you took.

    How Verity fixes it

    Discounts above a limit need a one-tap approval with a reason. Verity totals all discounts by person, item and week so the pattern shows, and you see which items are sold with the thinnest margin.

    See the screen
14. 14Money

    Day-end takings do not tie to the bills

    What it looks like

    At closing, cash, card and UPI are counted against the billing report and are off by a few hundred rupees. Nobody can say whether a bill was missed, a refund was given or the float was wrong.

    What it costs you

    Small daily gaps compound, and the owner stops trusting the numbers on the screen.

    How Verity fixes it

    The day’s sales by payment mode are compared with what was collected. A mismatch is flagged with the shift and amount, and the person closing records the reason.

    See the screen
15. 15Owner

    The owner is the system, and a second outlet doubles it

    What it looks like

    You remember which sizes are running out, which school owes you money and which brand claim is open. You are also on the floor. A second outlet, or a stall at a tournament, keeps its own sheet and sends it over WhatsApp at night.

    What it costs you

    The business cannot grow past what one person can hold in their head, and stock sits idle in one place while another runs out.

    How Verity fixes it

    Each morning Verity shows a short list of what needs a decision, each with an owner. Outlets and stalls are locations in one system, with stock, sales and balances side by side, and stock can move between them against a recorded transfer.

    See the screen

Illustrative screens with sample data. Layouts, fields, names and terms are set up around how your sports store works.

1. Week 1

   Discovery and mapping

   What we do

   Spend a weekend afternoon and a quiet weekday in your store. Watch how a sale, a school order and a repair move through, how stock arrives and how the day is counted, and note which leaks matter most.

   What we need from you

   Two to three hours of yours and your senior salesperson’s. Access to your billing reports, a season of purchase invoices and your school and club list.

   What you have at the end

   A written map of your store: the sports and brands you carry, the size and model grid, your suppliers, your institutions and the first leaks we will close.

2. Weeks 2 to 3

   Configuration

   What we do

   Set up your items by size and model, tax categories, reorder points, suppliers, discount limits, institutions with their terms and the job and claim types, and build the six screens around your own terms.

   What we need from you

   Check the setup with your senior salesperson. Tell us where an item, a size run or a rule is wrong.

   What you have at the end

   A working Verity with your real items, institutions, staff and rules, ready for your data.

3. Weeks 3 to 4

   Migration and training

   What we do

   Bring in your stock levels, school and club list with balances, customer contacts and open warranty claims from the sheets and notebooks you use. Train the counter team at the counter during a real weekend.

   What we need from you

   Your institution list and balances, and an opening stock count by size. One hour with each role.

   What you have at the end

   Your stock, institutions and claims inside Verity, and a team that has used it through a busy weekend.

4. After go-live

   Operations partnership

   What we do

   Stay on after launch. Review the first weeks with you, tune the reorder points and chase rules, and handle changes when a new brand, a new season or a new outlet arrives.

   What we need from you

   A short monthly review of what the numbers say.

   What you have at the end

   A system that keeps matching how the store runs, with someone responsible for it.

• Owner

  Is the store making money, and where is it going?

  Sales and margin by sport and brand, discounts, what institutions owe, slow-moving stock and every outlet side by side.

• Store manager

  What needs sorting this week?

  Sizes short for the season, deliveries to check, approvals waiting, claims near their window and jobs that are late.

• Salesperson

  What does this customer need?

  The customer’s sport, usual size and brand, last purchase, open jobs and the next-size reminders assigned to them.

• Accounts and institutions lead

  Who owes us and what did we promise?

  Schools and clubs by balance and age, quotes and orders, and each promise to pay with a date.

• Accountant

  What was bought, sold and owed?

  Sales by payment mode and tax rate, supplier invoices matched to deliveries, and discounts and credit notes.